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DSP Mutual Fund delighted with Vserv Data Driven Outcomes

4.5X lift

In assisted

conversions

60% lift

In Website Visits With

Vserv Deterministic Audience Data

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Brand

Name

DSP Mutual Fund

Sector

BFSI

About the Brand

DSP Mutual Fund is a leading brand in India empowering millions of users across India with intelligent tax saving and investment solutions.

Let’s unfold the story!

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Context

With an aim to engage users online, DSP Mutual Fund was looking to scale outcomes via video campaigns on YouTube and drive impactful results.

Brand Objective

Vserv’s Strategy

Deterministic Audience targeting

High Quality User

Engagement

Optimize YouTube

for outcomes

Video campaigns

to drive awareness

Promote tax saving solutions

Drive Website Visits

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YouTube campaigns are done in a certain way!

At Vserv,

We do it differently with data!

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What did we do differently?

Vserv Deterministic Audience Data is an intelligent and holistic data pool that empowers Vserv Audience Pro platform enabling micro-segments creation by cross-tabbing data sets from leading telco, payment gateway, finance marketplace, B2B Marketplace and others.

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Identifying relevant segments for DSP Mutual Fund, we layered Vserv Authentic Audience Data on YouTube for the video campaigns ensuring the relevant communication reaches to desired target group and futher scale outcomes

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Corporate salaried audience & Tax payers –

HNI
Affluent

Finance & Investment Transactors –

Online
Aggregator
App First

SME Owners and GST Holders

Income level & Credit score 600+

Affinity (interest & Habits) –

Avid Business News Reader

In-market Audiences segment–

Banking Services
Financial Planning
Investment Services
Tax Preparation Services & Software

Placements & Influencer Channels–

Your Mutual Funds
Mutual Funds Telugu
Money Talks with Nikhil
MoneyNest, etc…

Creative Targeting Strategy

Non skippable ads, focused to drive awareness by garnering maximum reach and retargeting with 6sec Bumper Ad, & Masthead

Audience Targeting Strategy

*Regions Targeted - Mumbai, Bangalore, Delhi, Hyderabad, Chennai, Ahmedabad, Kolkata, Gurgoan, Noida, Jaipur, Lucknow, Surat, Indore, Patna, Navi-Mumbai, Vadodara, Coimbatore, Faridabad, Bhopal, Chandigarh, Thane & Nagpur

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	Vserv Deterministic Audience	YouTube Affinity Audience
Website Sessions	48%	30%
Assisted Conversions	4.5X	X
VTR	85%	86%

Vserv Deterministic Audience Data delivered notably better outcomes against YouTube Affinity Audience

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Generating awareness for the ELSS category and

smarter utilization of YouTube video campaigns

have been an essential part of our marketing

plan. Driving high-quality user engagement at

scale has been our primary focus from the

channel.

Partnering with Vserv, we were able to layer

their deterministic audience segments on

YouTube which pushed the envelope for

us, helping us achieve sharper in-target reach and

an impactful lift in engagement. We found the

team at Vserv to be reliable & trustworthy and

look forward to more from this equation.

Abhik Sanyal

Sr. VP & Head- Consumer

Marketing