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Executive Summary

SERP

Authority score 38
Page performance 31
Low visibility
Low SERP
Objective : Increase Hedgehouse furniture sales by 5% end of year by targeting young homeowners ,can be done by optimizing website content and SEO

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Keyword Usage

Keyword	volume
Hedge	6
house	5
furniture	3
bed	2
Breakfast	1
Home	1

Keyword	hedgehousefurniture.com	https://apt528.com/	honeyedfigs.com	CPC	Average Volume
tallboy	58	0	0	0.74	12100
windsor chair	44	0	0	0.40	12100
diy concrete countertops	0	92	0	1.31	8100
parsons table	25	0	0	0.90	6600
tall bookcase	0	70	0	0.62	5400
wooden milk crates	0	17	0	0.66	3600
house furniture	18	0	0	0.80	3600
tall boy dresser	16	0	0	0.63	2900
windsor dining chairs	35	0	0	0.78	2400
apartment size furniture	49	0	0	0.48	1900
condessa	64	0	0	0.00	1600
walnut bookcase	76	88	0	0.80	1600
woven stool	0	0	47	1.06	1300
white oak dresser	68	0	0	0.80	1300
walnut bookshelf	76	92	0	1.22	1300
parsons dining table	24	70	0	1.00	1300
couches under 500	0	98	0	0.69	1300
white oak nightstand	33	0	0	0.77	1000

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Website content

In all pages , the ratio between text/ Html is less than 30%
URL =35 words, optimal
All Images lack ALT
No heading titles
Schema Rating Good
Robot.txt available and good .
No meta descriptions
Canonical Tags set for all pages
Too much emphasis on collaborations and not enough about brand

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links

Backlinks

910 backlinks
Follow = 738
No Follow = 172
Authority score =38
Referring Domain =225
Only 25% of referring domains have higher authority score
70% text, 29% Image

Internal & External links:

Links between products and homepage
Links between product categories and homepage
No links between pages
No Links between relevant products ( ex. Bed and night stands)
Too much emphasis on external links that can drive more traffic out

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Campaign

Target Audience : young homeowners, medium to high income levels

Goals: Transform the brand to a trendy , trustworthy furniture outlet to increase sales

Objective : Increase Hedgehouse furniture sales by 5% end of year by targeting young homeowners by optimizing website content and SEO

5. Instructor Do: (pg. 11 of lesson plan)

Continue by exploring four additional pillars of SEO.
HTML Code

The tags in the HTML of a webpage provide quite a bit of information to search engines. The type of code used may also help or hinder how search engines interpret a page. Search engines often have difficulty reading Javascript. Always keep content based in the HTML code.

Titles: <title> tags are one of the first page elements that search engines crawl. Ask students if anyone knows what <title> tags do.

Answer: <title> tags indicate the title to use on the browser tab and bookmarks.
Search engines prefer titles that are user friendly and include the primary keyword for the page.

Description: <description> tags provide detail about the content on a page for search results.

<description> tags should also include the primary keyword for the page in a way that reads naturally.
These tags ultimately become the snippets used in search results so they must include information that encourages searchers to pick these results and visit the page.

Headers: header tags (such as <h1> or <h2>) provide search engines with a quick glance at depth of content by showing how content farther down on a page relates to the main topic.

Use headers that are appealing but clear about the information in the paragraph(s) that follow.
Use keywords strategically in headers. For instance, use the primary keyword in the <h1> tag, which denotes the headline of the page, and supporting keywords to provide further detail in the <h2> tag and subsequent sub-headings.

Structured Data: Structured data is code written into the HTML that speaks directly to search engines. It points out where content lives, helping the search engine place the page into a category. We’ll dive into structured data in more detail later in today’s class.

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Recommendation for content & Speed

Our goal is to improve SERP and click through by :

More text
Meta Description to every page to improve SEO Rating
Add schema
Add sitemap to improve crawling and speed
Remove unused CSS
Remove unused JavaScript
Eliminate rendering Blocking sources
Include Amp technology
Alt description for every image

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Keyword Strategy

Adapt Long Tail keyword strategy that is relevant to target audience

Tall Bookcase organization

How to use furniture to turn your house to home

Elegant walnut Bookcase

Bedrooms to help you sleep

Keywords should be updated regularly to ensure relevance and freshness to target audience

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Better Targeting in conversion funnel stages

Awareness

About us : More emphasis on company and less on collaborations
Smaller tabs for collaboration ( external links)
Better Images
Add Alt to all images

Consideration

Testimonials Page to make it more trustworthy
More incentive to sign up , discounts..

Conversion

Better Internal Linking to relevant products ( Beds & night stands)
Attractive images of products
Better Backlink strategy

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Better Internal & External Linking

Add Breadcrumbs ( easier for users )
Link Relevant products Ex:

Beds and Nightstands
Dining chairs with matching dining table

Link products with Testimonials and Reviews
Link products to their images in blogs
Smaller tabs for collaboration to stop driving customers out of website

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Better Back links

Increase our authority score by improving the quality of referring domains and backlinks
Remove domains with irrelevant content and lower than 40 authority score
Add backlinks with .gov by adapting a CSR campaign to show the company’s social responsibility and add to its trustworthiness
Request Backlink follow from houzz

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Future content

Feng Shui articles about best places to add furniture
How did you use your furniture. Encourage users to send images of how they added the new piece to their homes
CSR campaign

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