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Hedge House Furniture

By: Dina Mostafa

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Executive Summary

SERP

  • Authority score 38
  • Page performance 31
  • Low visibility
  • Low SERP
  • Objective : Increase Hedgehouse furniture sales by 5% end of year by targeting young homeowners ,can be done by optimizing website content and SEO

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Keyword Usage

Keyword

volume

Hedge

6

house

5

furniture

3

bed

2

Breakfast

1

Home

1

Keyword

CPC

Average Volume

tallboy

58

0

0

0.74

12100

windsor chair

44

0

0

0.40

12100

diy concrete countertops

0

92

0

1.31

8100

parsons table

25

0

0

0.90

6600

tall bookcase

0

70

0

0.62

5400

wooden milk crates

0

17

0

0.66

3600

house furniture

18

0

0

0.80

3600

tall boy dresser

16

0

0

0.63

2900

windsor dining chairs

35

0

0

0.78

2400

apartment size furniture

49

0

0

0.48

1900

condessa

64

0

0

0.00

1600

walnut bookcase

76

88

0

0.80

1600

woven stool

0

0

47

1.06

1300

white oak dresser

68

0

0

0.80

1300

walnut bookshelf

76

92

0

1.22

1300

parsons dining table

24

70

0

1.00

1300

couches under 500

0

98

0

0.69

1300

white oak nightstand

33

0

0

0.77

1000

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Website content

  • In all pages , the ratio between text/ Html is less than 30%
  • URL =35 words, optimal
  • All Images lack ALT
  • No heading titles
  • Schema Rating Good
  • Robot.txt available and good .
  • No meta descriptions
  • Canonical Tags set for all pages
  • Too much emphasis on collaborations and not enough about brand

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links

Backlinks

  • 910 backlinks
  • Follow = 738
  • No Follow = 172
  • Authority score =38
  • Referring Domain =225
  • Only 25% of referring domains have higher authority score
  • 70% text, 29% Image

Internal & External links:

  • Links between products and homepage
  • Links between product categories and homepage
  • No links between pages
  • No Links between relevant products ( ex. Bed and night stands)
  • Too much emphasis on external links that can drive more traffic out

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Page Speed

Performance : 31

Accessibility : 90

Speed Index : 5.2 Sec

First Contentful Paint : 2.7 Sec

Not Amp

According to Lighthouse

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Overall Website analysis

  • Meta Description missing
  • HTTPs available ( secure and Valid)
  • Unable to load source map
  • Compatible with most mobile browsers

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Recommendations

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Campaign

  • Target Audience : young homeowners, medium to high income levels

  • Goals: Transform the brand to a trendy , trustworthy furniture outlet to increase sales

  • Objective : Increase Hedgehouse furniture sales by 5% end of year by targeting young homeowners by optimizing website content and SEO

9

01

02

03

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Recommendation for content & Speed

Our goal is to improve SERP and click through by :

  • More text
  • Meta Description to every page to improve SEO Rating
  • Add schema
  • Add sitemap to improve crawling and speed
  • Remove unused CSS
  • Remove unused JavaScript
  • Eliminate rendering Blocking sources
  • Include Amp technology
  • Alt description for every image

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Keyword Strategy

  • Adapt Long Tail keyword strategy that is relevant to target audience

Tall Bookcase organization

How to use furniture to turn your house to home

Elegant walnut Bookcase

Bedrooms to help you sleep

  • Keywords should be updated regularly to ensure relevance and freshness to target audience

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Better Targeting in conversion funnel stages

Awareness

  • About us : More emphasis on company and less on collaborations
  • Smaller tabs for collaboration ( external links)
  • Better Images
  • Add Alt to all images

Consideration

  • Testimonials Page to make it more trustworthy
  • More incentive to sign up , discounts..

Conversion

  • Better Internal Linking to relevant products ( Beds & night stands)
  • Attractive images of products
  • Better Backlink strategy

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Better Internal & External Linking

  • Add Breadcrumbs ( easier for users )
  • Link Relevant products Ex:
      • Beds and Nightstands
      • Dining chairs with matching dining table
  • Link products with Testimonials and Reviews
  • Link products to their images in blogs
  • Smaller tabs for collaboration to stop driving customers out of website

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Better Back links

  • Increase our authority score by improving the quality of referring domains and backlinks
  • Remove domains with irrelevant content and lower than 40 authority score
  • Add backlinks with .gov by adapting a CSR campaign to show the company’s social responsibility and add to its trustworthiness
  • Request Backlink follow from houzz

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Future content

  • Feng Shui articles about best places to add furniture
  • How did you use your furniture. Encourage users to send images of how they added the new piece to their homes
  • CSR campaign