About the Company
Name: Lynstel Laundry
Owner: Aaron Omagbemi
Location: Delta State�Type: Laundry Business�Target Demographic: University Students
Goal: To provide quality and affordable laundry services
Logo Design
These are the proper dimensioning for the brand logo and how it should be used, without manipulation or distortion
of any individual element while ensuring adequate spacing and contrast between the logo, elements and its
environment.
Exclusion Zone
When using the logo, secure a minimal amount of free space around it, free of other elements.
The recommended space is shown below in the logo.
Dark and Light
Primary Logo - Full Colour
Our logo is the primary visual element used to identify the Lynstel brand.
Logo Icon - No Colour
The round-shaped icon is legible in most sizes and can be used in place of the full logo. It is also to
be used for micro applications like app icons, favicons etc.
Monotone Logo
Logo - Light
This alternate variation of our logo
can be used in place of the full
logo and for micro applications but
only in light environments.
Logo - Dark
This is the alternate variation of
our full logo, to be used in dark
environments only.
Logo on Backgrounds
The logo should be used on a single coloured background. The background colour will dictate which version of the logo to use.
Make sure to ensure adequate contrast between the logo and its environment. If it is to be used on a photograph, either
pick a photo with enough contrast or use an overlay to increase contrast.
White
Rusty Purple
Off Blue
Almost Black
#ffffff
#646494
#6f7fab
#181717
Primary Colours
These are our primary purple, dark and light colours. In each box each colour is its respective shade and tint variations.
Always use the correct RGB or web Hex equivalents of each colour.
#646494
R : 100
G : 100
B : 148
#6f7fab
R : 111
G : 127
B : 171
#181717
R : 24
G : 23
B : 23
Supporting Colours
These are our secondary colours. Below each colour is its respective shade and tint variations.
Always use the correct CMYK, RGB or web Hex equivalents of each colour.
Typography
Our large headline typeface is “Lucida Handwriting Italic”. It should be used for headings (preferably H1, H2 or large titles).
It can also be used for testimonial texts and quotes if preferred. Kerning should be set to optical. Tracking should be set to 0pt or 10pt (whichever is preferable).
Business Card Designs
Baiss
www.basis.com
creative@basis.com
Business Card Designs
Social Media
Post Designs
Packaging Design
T-Shirt Mockup
Signage
Design
Banner
Design
Flyer
Design
THANKS