5. Digital Everywhere
Topic | Talk about Google Glass |
Skills | Managing conference calls |
Grammar | Future tenses |
Vocabulary | Augmented reality |
Google glass
Google submitted a patent for a wearable display device in 2011.
Besides displaying information about the wearer's surroundings, the augmented reality glasses should allow wearers to communicate with other people, browse the web, listen to music and also take photos.
Google intends to sell the eyewear to consumers before the end of 2014.
Sergey Brin in NY subway.
Augmented reality (AR) is the integration of digital information with live video or the user's environment in real time.
Imagine
Imagine that you are wearing Google glass. Describe your experience walking n NY. Start out from the Mud Truck in Astor Place.
Watch the video. Compare your walk with Google's promotional video. How did your expectations match with the 'reality'?
Google's new 'internet glasses' will not be as good as people hoped. (www.bbc.co.uk/newsround/18083048)
Click here for more on future tenses.
Marketing
There are huge opportunities for tailored advertising with augmented reality systems - especially if they have in-built GPS location tracking. *
The real question is how will marketers use this upcoming technology to better reach their target audience?
Match the images with the captions. Use the information to feed your discussion.
Augmented reality could allow real time offers as you walk through the supermarket.
an augmented reality installation in a shopping mall.
The Artvertiser is a software platform for replacing billboard advertisements with art in real-time.
The augmented reality app shows you what’s inside the box
Conf calling
Prepare a conf call to discuss the implications of Google glass and similar devices for advertising and marketing.
INVOLVE THE PARTICIPANTS
Before you role play the conf call. Select two of the techniques opposite to help the chairman gain involvement from all the participants.
Click on the image for more details.
Horrors and Exceptional Situations
Just Three Words
The Clock
Organising a conf call
Horrors
Horrors and Exceptional Situations - People often are happy to share horror stories around a skill or issue that can help groups discern what NOT to do. But often they miss the examples of what works. Ask groups to break out and identify 2-3 HORROR and EXCEPTIONAL SUCCESS stories. Reconvene and note the behaviors that lead to both the positive and negative outcomes. Review and debrief at conclusions. Include what was learned in the call notes.
Just three words
Just Three Words - Phone comments can drag on, especially for large groups. The technique is to do a round of comments from everyone on the call with the constraint that they can only use three words in their response. The notes from these exercises can then be reviewed and observed for similarities, differences and patterns.
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The Clock
"The clock" can be used on conference calls to help people get and keep a sense of place and participation.. Ask everyone to draw a circle on a piece of paper and mark the hours like a clock. Then, each person is assigned a spot on the "clock" as they join the group. So the first person is 1 o'clock, the second 2, etc. If there are more than twelve, start adding 1:30, 2:30 etc. Use this initially to create a speaking sequence for intros, and then use it to ensure everyone speaks. Participants can make notations by names and use it as a visual tool to match names/voices/input. If you are doing multiple rounds of "speaking" vary the "starting position" on the clock.
Future tenses
Will - We often use will to predict the future. To say what we think or believe will happen.
The glasses will transform our shopping experience.
Going to - we use going to when we see the future in the present. We can see things coming or starting.
The world saw Larry Page wearing Google glass at a conference. The company is going to launch the product soon
PREDICTIONS
Complete the predictions about Google glass.
1. Google glass ............................ a screen to display information. (have)
2. This wearable device ............................a camera, GPS and internet services. (include)
3. Google glass ............................about the price of a smart phone. (cost)
4. You ............................ to chat with friends, check-in to locations, check the weather and put things on your agenda. (be able)
5. You ............................ your phone anymore (need)
6. Geeks ............................ this device very cool. (find)
7. Two other patents for wearable display devices were submitted in 2011: Google glass ............................ competitors. (have)
Future in the past
Future in the past.
We use 'would' or 'was going to' when we are talking about the past to speak about something that was still in the future at the time.
At the beginning of the year rumours were circulating that Google would launch their glasses later in the year.
Find three examples of the future in the past in the short article below.
Google's new 'internet glasses' will not be as good as people hoped.
In April Google claimed that users would be able to access the web through stamp sized screens in their specs that would fill their whole eye. But they've now admitted the glasses will only display information in a small area above one eye. They promised there would be colour graphics but Google are now saying that they may be replaced by a much simpler display.
Answers
Going to or will could be used for most of these sentences - get the participants to explain their choices. These are the sentences taken from articles and videos on the web.
1. Google glass will have a screen to display information.
2. This wearable device will include a camera, GPS and internet services.
3. Google glass will cost about the price of a smart phone.
4. You will be able to to chat with friends, check-in to locations, check the weather and put things on your agenda.
5. You won't need your phone anymore.
6.. Geeks will find this device very cool.
7. Two other patents for wearable display devices were submitted in 2011: Google glass is going to have competitors.
In April Google claimed that users would be able to access the web through stamp sized screens in their specs that would fill their whole eye. But they've now admitted the glasses will only display information in a small area above one eye. They promised there would be colour graphics but Google are now saying that they may be replaced by a much simpler display.