Modern Marketing for a Modern Industry
Medical Marijuana
Case Study: Jacksonville, FL medical marijuana practice (‘Center For Health And Wellness’) spanning a 4 month digital marketing campaign resulting in substantial patient acquisition and retention.
email: support@customdesignpartners.com
phone: +904 318 3116
3117 Spring Glen Rd Suite 403, Jacksonville, Florida 32207
Website Ranking on Search
80% of users search online for medical health information and doctors (1). With this information, it’s extremely valuable for your practice to be clearly visible and attractive online.
Our team’s focus with Center for Health and Wellness (‘CHW’) was to increase their search rankings above any competitor by utilizing search optimization (SEO). Within 3 months, CHW achieved 1st place rankings for “medical marijuana doctor jacksonville”, and “medical marijuana doctor near me”, along with various other related keywords, thus outranking all competitors.
With these outcomes, website traffic increased by 500%, resulting in increased calls, appointment settings, and active patients.
As the search results show, Center for Health and Wellness ranks first when a user searches for a medical marijuana doctor in Jacksonville.
Website Ranking On Search, continued
Google’s algorithm favors map listings over search listings when users look for local businesses. However, in some cases, users scroll past the map box and find themselves looking at the ‘traditional’ search results. It’s our goal to rank in those positions as well.
For search terms related to medical marijuana doctors in Jacksonville, CHW dominates one of the first 2 positions. The current leader in the industry is ‘marijuanadoctors.com’, a national directory website that charges upwards of $10,000 a month.
4-Month Patient Acquisition Results:
Business Listing Optimization
Most users search online for services with their phones and utilize maps, such as Google Maps, to find businesses. It’s important to have an optimized business listing that’s appealing to potential patients. People consider factors such as reviews, updates, pictures, and rankings to choose the business they want to contact.
The graph above shows that Center for Health and Wellness’s business listing appeared almost 6,000 times in the last quarter, driving patients to the door.
Business Listing Optimization, continued
Green Dragon Marketing focuses on maintaining your business listing to be as appealing possible to potential patients. A large portion of that is reputation management, especially patient reviews.
Almost three-quarters (72 percent) of patients use online reviews as their first step in finding a new doctor, so your online reputation is often a first impression for many patients(1).
In this case study, a main goal of our team was generating legitimate and positive reviews for CHW.
CHW currently maintains 18 reviews at a positive 4.8/5 stars. Our team implements strategic patient outreach to urge happy patients to create positive reviews. We also manage responding to positive and potential negative reviews to show that your business cares about what their patients have to say.
Patient Acquisition Increase (3 months)
Through Green Dragon’s ranking and optimization efforts with Center for Health and Wellness, we increased new patient calls and website visits roughly 200%.
Originally, the office received an average of 1 call a day and 5-10 website visits. Over only 3 months, CHW averages 25-30 calls and 100 new website visitors a day.
Website Visitor Acquisition (3 months)
One of Green Dragon’s primary focuses is to rank Center for Health and Wellness #1 when a user searches a topic related to medical marijuana in Jacksonville.
The above chart shows almost a triple increase in users ‘clicking’ into the CHW’s website from Google searches. This technique, known as Search Engine Optimization (SEO), pushes your business above competitors on the search, making sure potential patients see YOUR practice first. These website visitors convert into active patients, which is covered on the next slide.
Website Visitor-to-Patient Conversion
These days, any practice can have a website. However, what makes a website succeed is its ability to convert website visitors into paying clients. Green Dragon Marketing specializes in optimizing your website to convert users: through phone calls, form fill outs, and online scheduling.
Our team utilizes “heatmap tracking software” for your website, which shows us where users are clicking the most. As you can see above, most users are navigating to the “Do I Qualify” page. The second most active page is ‘About Us’. This specific data is compiled from 10,000 unique visitors over 3 months.
2.15% of visitors click About Us
4.47% of visitors click Qualify
1.68% of visitors click Contact
1.05% of visitors click Appmt
Website Visitor-to-Patient Conversion, continued
The heatmap tracking software, along with other conversion techniques, allows us to streamline the user’s experience and ‘funnel’ them into becoming a lead for your office.
As you can see on the “Request Appointment” page, 20.39% of all users visiting this page fill out the form to schedule an appointment. So, out of the 1,000 visitors to this page, 200 requested to schedule an appointment and became an active patient.
Patient Retention & Automated Software
Social Media and Brand Awareness
Green Dragon Marketing implements automated software to integrate into your practice to increase patient retention.
Having a strong online presence for your office will build authority and trust in the eyes of potential patients. Being active on social media shows to your audience that you’re an authority in your field. Our automated software builds relevant and personal Facebook and Twitter posts about your business and your medical marijuana practice.
In a 4 month period, Center for Health and Wellness built up a following of 780 users on Facebook, which is a relatively high number for a doctor’s office. Users following the page shared posts to friends, ultimately resulting in more patients.