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WE HAVE ARRIVED

Intro to Advisory

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

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Introduction

Today, we will:

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

Explore the concept of brands

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Explore personal brands

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Create an “Advisory” artifact

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SEL Connection

Today, we will practice social awareness by considering the role of brands and symbols in society and self management by considering what it takes to make a personal brand.

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

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What is a Brand?

Icebreaker

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

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Reflect and discuss:

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    • What is a brand?

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    • What is a logo?

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    • What is a slogan?

What is a Brand?

talk about it

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

ICEBREAKER

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What is a Brand?

Think of as many brands, logos and slogans as you can!

Writing

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

ICEBREAKER

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FAMOUS BRANDS

part one

lesson

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

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Famous Brands

WATCH A VIDEO

Watch the video about famous brands and their hidden meanings

Lesson: Part One

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

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    • How many brands did you recognize?

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    • What would a brand or symbol for you look like?

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    • What would a brand or symbol for our class look like?

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    • What story could be told about our advisory?

Famous Brands

talk about it

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

Lesson: Part One

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ARTIFACT BRAINSTORM

part two

lesson

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

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Artifact Brainstorm

1) Reflect on your brand using the advisory brainstorm sheet.

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2) Share your responses.

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3) Find ideas you have in common.

Writing

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

Lesson: Part Two

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Artifact Brainstorm

1) Brainstorm a symbol or brand for our class.

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2) What could a possible slogan be?

Work Together

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

Lesson: Part Two

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What have you realized about brands, symbols and logos?

Artifact Brainstorm

talk about it

© We Do It for the Culture™

We Have Arrived | Intro to Advisory

Lesson: Part Two