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Smiles�for�Miles

Sabrina Sedlezky

Inho Choi

Dana Alsibai

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Smiles for Miles is

Age : 20’s ~ 60’s
Gender : Female & Male
Users who want a personalized gifts for family and friends.
Individuals who want to experience differentiate membership service, fast shipping and sophisticated wrapping.

A mobile application for ios(iPhone X/XS/11 Pro – 4).
A mobile platform where users search and purchase gifts.
Providing convenient shopping experience to search products, sign up and checkout as well.

Target Users

What is it ?

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Purchase later list with cost of gifts showing comparison of current prices

Automatic reminder of gift purchasing

Special event/statutory holidays

Offer live chat service

Help navigating
Purchasing

Features

Top Ranked

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Less categories

Offer express delivery

Offering gift wrapping styles

Review option

Features cont..

Lowest Ranked

Holiday suggestions

Revealing product availability

Receiving continuous advertisement

Features Not Considered

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Initial &�Revised wireframes

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Landing page

Add options : Dark mode / Light mode

Inert brand identity image that replace the loading page

1. Delete

Page

Add App Title to let users know our application

Use icons and text to recognize menus easily

Update menus based on user survey

Enhance Footer menu:

Access from anywhere to Home, About Us, Contact Us, Account and Cart

Use Icon

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Item lists

Use smaller icons and text together for the 2^nd depth menus:

It can improve readability

Add Navigation bar:

It helps user to recognize where they are

Add Item list:

It reduced one steps to reach item detail page.

Display total item number

Elements Details:

Product Product name

Image Regular price Discounted price

Insert number for the next pages(10 items per one page)

Enhance

Navigation

& Readability

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Cart

Improve item details:

Product image, name, personalize option, change item numbers including remove

Add Navigation:

It helps user to recognize where they are

Add subtotal price:

It helps user to check an estimated price before proceeding checkout

Develop

Details

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Simple !

Develop

Details

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Item Detail

Navigation:

It helps user to recognize where they are.

They can go back when clicking arrow icon.

Personalize options:

Users can personalize this product.

Add to bag:

Users add this item in their cart.

Item details :

Image, name, price(original & discounted)

New Added

page

Unfold icons:

Users can check each information when clicking triangle icons.

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Check out

Navigation:

It helps user to recognize where they are.

They can go back when clicking arrow icon.

Fill out forms for Billing Address & Shipping Address

New Added

pages

Welcome message :

Once signing up, this welcome message is displayed.

Order Summary:

Users review before proceeding payment.

Place order(fixed position):

Users finish their payment process.

This position is fixed and users can access anywhere in this page.

Payment options: Credit card, Cash, Paypal

These three options are based on the user survey.

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What went well?

Users completed all three tasks

Users could search what they wanted and followed well the planned purchasing process.
They were especially satisfied with neatly layout design.

What didn’t go well?

The prototype that our group provided not interactive model but static document that’s why users sometimes confused where to go.
Some users struggled how to navigate through the app

Findings from user testing

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