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PBL Project Kick-Off

Chase Keller, President

Granite Insurance

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The 

  "Essential 

        Question" 

Where should Granite Insurance consider placing our next office location? 

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Our Purpose

Empowering YOU to 

       be successful!

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Empowering You!

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  • Team Members
  • Clients
  • Industry Partners
  • Community Impact

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Insurance....

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     Really!?

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Personal Insurance

Enables our modern economy to function. 

  • Homebuying
  • Vehicle purchases
  • Financial responsibility requirements
  • Litigious society 

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Business Insurance

Risk Management

    • Accept
    • Control
    • Avoid
    • Transfer (Insurance)

Compliance

Competitive advantage

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Key Considerations

  • How did insurance come to exist in the first place? 
    • Why is this important today?
  • Commoditization
    • All things are not equal
  • Tailored solutions 
    • Gray area is a doubled edge sword – sharp on both sides

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The 

  "Essential 

        Question" 

Where should Granite Insurance consider placing our next office location? 

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Sales and Marketing

  • Differentiator – our value proposition
  • Market Saturation
    • Keystone Insurers Group
    • Direct Competition
  • Niche Market Opportunities

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Finance and Compliance 

  • Commercial Lease Availability/Expense
  • Business Tax Environment
  • Compensation Expenses
    • Cost of Living

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Business Operations

  • Accessibility and logistics
    • Proximity to main-office in Granite Falls, NC
    • Airport/Interstate access
  • Quality of Life
  • College/University Partnership potential

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Please, let there be comments & questions!