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Elevating the Mission:

Global

Heroes of Hope

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WELCOME!

WerWelcome] & Introductions
GHOH at a Glance
GRFL Role vs. Partner Role
Breakout
Prospecting
Q & A

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TODAY’S AGENDA

Welcome & Introductions
Global Heroes of Hope (GHOH) at a Glance
GRFL Role vs. Partner Role
Prospecting
Q & A

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GHOH Leadership Team

Steve Bell

Thelma Suson

Ashley McAuley

Cindy Menache

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2019 SURVIVOR NUMBERS (at Relay events)

Global Relay Partners: 43,000

U.S.: 250,000

Worldwide: 293,000] & Introductions

GHOH at a Glance

GRFL Role vs. Partner Role

Breakout

Prospecting

Q & A

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IMPACT OF SURVIVORS ON TEAM FUNDRAISING TOTALS

Average a new team raised nationwide = $1,119
Average when a new team had at least one survivor = $1,988

Average a returning team raised nationwide = $2,888
Average when a returning team had at least one survivor = $3,879

Overall Team Average with at least one survivor = $3,136
Overall Team Average with no survivors = $1,058

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GLOBAL HEROES OF HOPE AT A GLANCE

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GHOH PROGRAM OVERVIEW

2005 - Survivor engagement strategy

2011 - GHOH program introduced

Heroes immediately made an impact

2023 - Over 300 GHOH

We still have much work to do!!!

Thelma: Realizing this impact a survivor/caregiver bring into our relay community in 2005 a group of volunteers and a staff member from the American Cancer Society met to work on a Survivor Strategy. We wanted to find a way to honor our survivors who have actively supported relay events. We also wanted to find a way to bring the face of cancer to our communities. It was then that the Hero of Hope program was born. A few years later, in 2011, the Global Heroes of Hope program was introduced. After empowering our heroes on how to share their stories, we found out that they not only are willing to share their stories, they were also strong leaders, incredible fundraisers and instrumental in increasing survivorship in their relay events.

We are building a global network of survivors and caregivers who inspire and give hope to everyone they touch. As you may know there are still a number of areas in the world where taboos and myths about cancer exist. A number of our heroes share how difficult it was to carry the burden of their cancer journey alone as in their country there is a fear of losing face, losing their jobs and facing shame. A relay for life video saved one of our heroes from such burden and he ended up starting a relay event in his country. This is an incredible story of one of our Global Hero of Hope from Japan, Mr.Hideaki Mura.

We now have over 300 Global Heroes of Hope representing all four regions of the world. Before we explore a little bit more of who they are, what they do and the added value of this network of survivors and caregivers to your cancer organizations, may I introduce our Global Heroes of Hope team. This team works behind the scenes to ensure their connectivity and engagement throughout the year; finding creative ways to communicate and reach all our heroes, organizing meetings like this and opening opportunities to spotlight the incredible achievements of our heroes. I am so honored and so proud to introduce these amazing global heroes of hope leadership team.

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SURVIVOR/CAREGIVER ROADMAP

Learn about the value your organization has provided in your community and get comfortable your mission.

Build partnerships with local doctor offices, places of worship, and support groups. Work through health system partners to build and expand opportunities with hospitals and treatment centers.

Retain your existing survivors. Recruit new survivors.

Engage survivors throughout the year.

Engage survivors throughout your entire Relay For Life event.

Cindy: Hi, I am Cindy Menache. I was born in South Africa and have lived in Belgium for the last 21 years. I am a double cancer survivor, and became a GHOH in 2012.

As a GHOH, we have essential goals to fulfill in our role. These involve:

- learning about their organisation

- connecting and forging positive relations with key centres and groups in their respective communities

- aim to involve new survivors while maintaining and supporting existing ones

- this survivor support should be throughout the entire year and naturally would include RFL events

The important message that we would like to convey here, is that the relationship between you, as an organisation, and the GHOH is very much a 2-way partnership. You would be helping the GHOH to understand what/who they are representing as ambassadors, guiding them as to their possible avenues of promotion and recruitment. They would be helping to support your existing survivor community as well as trying to recruit new survivors. An important aspect is that their engagement would ideally not be limited to an event or a particular Relay but rather engagement on a 365-day basis.

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OPPORTUNITIES…

Cindy: So, what does that 365-day engagement look like?

The specific roles that a GHOH can fulfill will vary to a degree from country to country based on local societal and cultural norms and needs, but here, you will see a graphic that encapsulates several key areas of GHOH engagement/implication.

From the perspective of the cancer organisation, the initial GHOH roles (As covered in the previous slide) are to PROMOTE the pillars of their particular org but it can also go way beyond that. Their job as RECRUITers of various Relay participants, as SPOKEspersons to tell their story and why they Relay for media, at public events and then also at RELAYS, where their involvement on so many levels has the purpose of greater event success (financially and ito establishing new events). Throughout their activities the GHOH act as MENTORS for new committees but also for new GHOH.

These systems are currently functioning very well in several partner countries.

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GRFL ROLE VS. PARTNER ROLE

WerWelcome] & Introductions
GHOH at a Glance
GRFL Role vs. Partner Role
Breakout
Prospecting
Q & A

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GLOBAL HEROES OF HOPE

GRFL AND PARTNER ROLE DEFINED

Our Role (GRFL)

Facilitate

Nomination Process

Selection/Notification

Onboarding

Support & Resources

Skill-based Training

Network/Facilitate Relationships

Your Role (Partner Organization)

Nominate

Recognition

Build relationships with Heroes (staff/vol partnership)

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GHOH Regional Team

AFRICA

WerWelcome] & Introductions
GHOH at a Glance
GRFL Role vs. Partner Role
Breakout
Prospecting
Q & A

Freda Botha

Catherine Ngaracu

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KENYA

SOUTH AFRICA

ZAMBIA

ZIMBABWE

WerWelcome] & Introductions
GHOH at a Glance
GRFL Role vs. Partner Role
Breakout
Prospecting
Q & A

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GHOH Regional Team

AMERICAS

WerWelcome] & Introductions
GHOH at a Glance
GRFL Role vs. Partner Role
Breakout
Prospecting
Q & A

Ronda Lewis

Nan Jenkins

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Bermuda Jamaica

Canada St. Lucia

Dominica Trinidad and Tobago

Guyana USA

Honduras Uruguay

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GHOH Regional Team

ASIA PACIFIC

WerWelcome] & Introductions
GHOH at a Glance
GRFL Role vs. Partner Role
Breakout
Prospecting
Q & Av

John Clements

Ellil Mathiyan

Yoko Gohshu

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India Australia

Japan New Zealand

Malaysia United Arab Emirates

Philippines

Singapore

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GHOH Regional Team

EUROPE

WerWelcome] & Introductions
GHOH at a Glance
GRFL Role vs. Partner Role
Breakout
Prospecting
Q & A

Chris Vanbockrijck

David Cianciola

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Belgium Luxembourg

Denmark Norway

France Portugal

Iceland United Kingdom

Ireland

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PROSPECTING

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GLOBAL HEROES OF HOPE CANDIDATES CRITERIA

Must be a survivor and/or caregiver
Must be an active volunteer with their cancer organization
Must be an active Relay For Life participant
Exemplary involvement in cancer activities such as community involvement in other areas of the country’s cancer organization (ex. Cancer Support group.)
Must be nominated by a staff partnerner

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GLOBAL HEROES HOPE ROLE EXPECTATIONS

Represent their cancer organization
Actively participate in the Global Heroes of Hope program for a full year
Recruit other survivors and caregivers to participate in cancer organization activities including RFL
Grant permission to have his/her story and photograph publicized, promoted and published

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GLOBAL HEROES OF HOPE EXPECTATIONS

Participate in the Global Relay For Life Heroes of Hope Program
Share their story
Be interviewed by media for print articles and/or television/radio
Respond to all GHOH related communications
Support their cancer organization’s programs, services and Relay For Life

Thelma

So what do we expect from our heroes?

Participate in all GHOH activities, conference calls as well as respond to all GHOH related communications

Participate in the GHOH program including conference calls, campaigns,etc.
Help recruit Relay For Life participants, teams, sponsors and survivors
Expected to participate in the Global Relay For Life Heroes of Hope Program including conference calls, challenges etc.,
Speak on behalf of Relay For Life and their cancer organization in public by telling their “story” and how they benefited from the services and programs of their cancer organization
Speak at cancer organization functions, including trainings, event kick-offs, rallies, and other opportunities at the invitation of the cancer organization
Be interviewed by media for print articles and/or television/radio

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GLOBAL HEROES OF HOPE RETURN ON INVESTMENT

1. Media

2. Relay

3. Advocacy

4. Fundraising

5. Support groups

6. Leadership

7. Voice and ambassador

Cindy: We would like to share what GHOH may have accomplished throughout the year that would be for the benefit of your organisation.

1. Media – radio/television and newspapers

2. Relay – team/survivor/caregiver/sponsor recruitments

3. Advocacy – for additional funding / smoke free workplace, communities/ optimal medical insurance/ the right for the illness to be forgotten

4. Fundraising

5. Helping to create/facilitate support groups

6. Leadership roles in summits, conferences and volunteer events, training and other programs and services of their cancer organization.

7. Voice and ambassador of their cancer organization.

Each year a new class of GHOH are selected. After one year as a GHOH, they are considered an alumni hero. Their role and expectations do not change. That’s why we have a saying “Once a Hero always a Hero”.

After such a great return on your investment, you must be asking yourself ‘how do we join?’

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GLOBAL HEROES OF HOPE IN ACTION

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Where’s Your Country?

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DISCUSSION

How do your GHOH benefit your organization?
How can you increase their impact?

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NEXT STEPS…

July - GHOH 2024 nominations open
August - start selection process
October - selected Heroes announced
November - onboarding
Early 2024 - training by GHOH leadership team

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