Helping Lumiq Stand Out and Win in a Red Ocean Industry
Strategic brand positioning, quality content marketing, and adept creative execution for a high-growth B2B SaaS company
Lumiq is a B2B SaaS company that builds data platforms for BFSI brands. These platforms accelerate data maturity for Lumiq’s clients, helping them make better, data-led business decisions.
About Lumiq
Learn more about Lumiq
Impact Generated
25,000%
increase in organic traffic between 2020 and 2022.
For real.
11,000%
increase in new user traffic �within 8 months of project execution.
Pressing need to elevate Lumiq's status as both a thought leader and a reliable solution partner in the industry
Restrained digital presence limited Lumiq’s growth potential
Waning brand authority in a red ocean competitor environment
Inadequate brand recall within Lumiq’s target audience
Brand identity fell short of reflecting Lumiq’s role as a premier data platform provider
Lumiq’s Challenges
The approach
Elevated Lumiq's presence through expert blogs and whitepapers
Highlighted Lumiq's efficacy through real-world case studies
Amplified Lumiq's digital presence and reach
Refined Lumiq's brand identity to align with its ethos
Enhanced Lumiq's employer branding to attract premier talent
Built and standardized a memorable tone-of-voice
Branding and positioning solidify identity, distinguish from competitors, and foster trust. For B2B SaaS, they are pivotal for recognition, reputation, and targeting the right audience.
Branding & Positioning
Branding & Positioning
Instilling Lumiq with a distinct character that sets it apart from competitors
Crafted a brand identity that's unmistakably Lumiq
Picked fonts that no competitor would sport
Told Lumiq’s story in art form with illustrations
Brand Identity
Sleek, professional, and unique visual �elements - fonts, colors and illustrations.
Powerful visuals crafted a strong brand identity, helping Lumiq stand out and be remembered.
Fonts
Helvetica's timeless elegance and clarity reinforced Lumiq's commitment to precision and innovation.
Strategic typefaces enhanced Lumiq’s narrative, reflected its data expertise and innovative prowess.��
Colors
Visual cohesion not only set Lumiq apart but also fostered an immediate, impactful connection with its audience.��
Used orange to portray youth, playfulness, and being bold. Kept tints to a minimum, to keep visuals concise.
Illustrations
Authentic real-life elements, characters, environments, and objects, represented an optimistic slice of life.
Illustrations infused with Lumiq's brand identity helped in distinctiveness and relatability, transforming complex data concepts into engaging visuals.��
Tangible Identity
Designed the first line of tangible brand identity assets, business cards and ID cards, which generate immediate brand recognition.
A tangible brand identity that resonates with stakeholders can help data transformation businesses stand out, build trust, and drive demand.
Content marketing fuels growth by delivering valuable insights, establishing authority, and engaging prospects. It's the engine driving brand awareness and conversion in the digital landscape.
Content�Marketing
Content Marketing
Building Lumiq’s repute as a reliable solutions partner and thought leader
Impactful blogs and whitepapers to drive brand authority and domain expertise
Thought leadership blogs build the right audience, drive engagement, and attract backlinks
Whitepapers demonstrate industry and domain expertise, building brand credibility and trust
Blog Template
Blog templates streamlined the process of writing detailed, in-depth blogs for various industries. Doing this improves -
We did the research and spoke with industry experts at Lumiq to craft our blog’s narrative.
“Five of the top seven insurance companies in the country use our products.” ��This blog highlights Lumiq’s solution-oriented expertise in the insurtech sector.
Blogs
Blog
This blog talks about how Lumiq streamlined & solved a major healthcare bottleneck by digitizing & automating medical claims.
Blogs
Blog
“Like a crystal ball, a 360-degree customer view needs to provide excellent insights into the present, past and future.”��Whitepaper discussing the need for omnichannel customer experiences across industries, and how Lumiq is leading the way in helping brands build unified omnichannel CX with its Em360 and Amplify data platforms.
Whitepapers
Whitepaper
Sales collaterals equip businesses with persuasive tools to convey their unique value proposition, build credibility, and accelerate conversions. This boosts sales effectiveness and revenue generation.
Sales�Collaterals
Sales Collaterals�Arming Lumiq with right collaterals that turn curiosity into confident handshakes
Whipped up engaging case study templates
Crafted persuasive case studies that turn heads
Rolled out brochures that shout "Lumiq Magic"
Simplifying the collateral creation process to streamline content ops, boost efficiency, and deliver consistency.
Case Study Template
This case study highlights Lumiq's central role in helping Kotak Bank solve scalability challenges. ��Kotak partnered with Lumiq to add a cloud-based platform for its big data capabilities, a great use case for the banking industry.
Case Study
Case Studies
This case study talks about Lumiq’s role in helping the Edelweiss Group handle a greater volume of service requests and business transactions.��Lumiq helped Edelweiss transition from on-premise to cloud.
Case Study
Case Studies
Built detailed, narrative-driven brochures that served as a bridge between Lumiq and its prospects, positioning Lumiq not just as digital transformation business but as storytellers who understand client needs.
Brochures
Digital presence empowers companies by expanding reach, increasing credibility, and fostering connections. �It's the linchpin for market visibility, trust-building, and business growth.
Digital �Presence
Digital Presence�Amplifying Lumiq's online edge that turn clicks into captivating connections
Dished out product-focused content that simplified complex details
Delivered timely hot-topic content to keep audiences in the know
Spun educational carousels that untangled nuanced industry insights
Launched newsletters that folks actually keep an eye out for
Visuals that explain Lumiq's complex product benefits more intuitively.��Highlighted Lumiq's awards and recognition in the data and tech space, which positioned Lumiq at the forefront of innovation and growth.
Product-Focused Content
Topical Content
Helped Lumiq leverage moment marketing to position itself as a brand in-sync with larger industry trends and global milestones.
Transformed complex niche topics into digestible content, elevating Lumiq as a go-to tech educator.
This strategy amplified reach, boosted brand recall, and reinforced Lumiq's competitive edge.
Educational Carousels
Structured a regular flow of value-driven communication through internal newsletters, keeping Lumiq employees engaged, informed, and connected.
Newsletters
Video marketing drives B2B SaaS success through engaging storytelling, conveying complex concepts, and enhancing brand authority. It's the visual strategy that accelerates audience connection and conversions.
Video�Marketing
Video Marketing�Humanizing B2B complexity into a relatable brand via visual storytelling
Nurtured potential leads through impactful storytelling
Helped prospects understand product easily
Translated tech talk into captivating narratives
Product videos show how a tech brand's products solve real-world problems, making the brand more relatable and customer-centric.
Product Videos
Click to play video
Culture videos showcase the real people behind a tech brand, making it more relatable and appealing to potential customers and employees.
Culture Videos
Click to play video
Employer branding elevates B2B SaaS businesses by attracting top talent, fostering a thriving work culture, and reducing recruitment costs. It's the blueprint for talent acquisition and sustainable growth.
Employer�Branding
Employer Branding�Framing narrative around employee satisfaction and company culture
Attracted and retained top talent
Reduced recruiting costs
Increased employee engagement
Employee Advocacy
Posts aimed at highlighting positive employee experience and showing Lumiq's commitment to its employees and their growth.
Clear insights into Lumiq's work culture, values, and employee satisfaction, positioning it as a magnet for top-tier talent.
Spotlighting the benefits and perks of working at Lumiq, offering a candid and unfiltered view of the company.
Hiring Posts
Fireside discussions provide authentic insights into what it's like to work at the company and the vision and mindset of its leaders.
Industry Conclave Post
We built out stories, campaigns, and company culture reels for Instagram, highlighting Lumiq’s value proposition as an employer
Instagram Branding
We made this happen through our creativity, strategy, and a whole lot of passion.
Our Lumiq Journey
If you're a B2B SaaS company looking to soar higher, we've got the rocket fuel.
Mayank Gulati
Sanjeevani Thakur
Contact Us
E: Sanjeevani@contentninja.in
C: +91 - 9960301572
E: mayank@contentninja.in
C: +91 – 9958632696