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Collective Voice

Fabian Ptok, Flore Nouvel,

Zach Erdman, Vivek Sharma

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What if we could improve our health using information from the sound of our voice and breath?

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Speech is one of the most complex things we do with our bodies.

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Breathing is one of the most critical life functions

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Our mission is to accelerate preventive medicine by using vocal biomarkers, breath, and AI to predict

respiratory and neurodegenerative disease

Our Mission

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Our Beachhead

Problem

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9 of 10 people do not breathe properly

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EILO (5-7% of population) is often un- or misdiagnosed

Target User

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Fitness enthusiasts

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Professional athletes

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EILO patients

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Solution

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Breathing monitoring app for better performance &

detection of EILO

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Market Overview & Competitors

Competitive advantage

  • Hardware-free approach
  • Unique database of breath/voice while exercising
  • Breath/voice monitoring for:
    • Athletic performance
    • Medical insights

Specific task

Multi-purpose

Hardware / Devices

Software / App interface

Collective Voice

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How will this work?

Download mobile app

Medical questionnaire

1. Record workout audio

  • Use mobile headphones
  • Store in cloud

2. Data processing

  • Extract breathing pattern
  • Anomaly detection
  • ML with recorded data and reported health

3. User receives results

  • Breathing patterns
  • Anomaly alerts
  • Inferences on health conditions

4. User adjusts behavior

  • Modify breathing rhythm
  • Breathing exercises
  • Doctor visit

Users: Fitness enthusiasts

  • 18 to 65 y.o.
  • exercises regularly
  • amateur/prof. athlete

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User Feedback

Interview Quotes from Speech Therapist:

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“Recording breathing in a medical setting is very expensive and time consuming”

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“If you can find a way to detect and predict EILO just with an iphone, this could be very impactful”

80%

would share medical data

95%

want an app that monitors breathing

20

total survey respondents who exercise

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Market Size

Initial market: Fitness enthusiasts and athletes

(1) USA population (18 - 65 y.o.)

202 M

(2) USA population exercising

46.3 M

22.9% of (1)1

(3) USA population exercising & tracking workouts

34.2 M

74% of (2)2

Revenue potential estimate

($5/mo subscription)3

$2.0 B

1”State Variation in Meeting 2008 Federal Guidelines” CDC and NIH. June 28, 2018.

2Survey conducted by Collective Voice. May 2021.

3Referenced from Survey and Strava subscription price

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Launch Plan

Go-to-market strategy

How to monetize?

Release application to fitness enthusiasts

Partner with sports teams (university, amateur, professional)

Partner with fitness centers and gyms

Build expert user network with online presence (i.e. blogs)

(1) Paid Subscription

  • Feature tiers (disease ML, breathing exercise, anomaly detection)

(2) Free Version w/ Ad Revenue

  • Basic set of features
  • Show fitness related ads (supplements, gear, etc.)

(3) Sell Anonymized Fitness Data

  • Sell data to companies interested in health data: pharmaceuticals, fitness products, etc.

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Timeline & Next Steps

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2021 Q1

2021 Q2

2021 Q3

2021 Q4

2022 Q1

2022 Q2

2022 Q3

Market Research

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Develop app with insights on breathing & performance

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Launch app in sports teams and fitness centers

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Develop inferences with EILO

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Develop inferences with Respiratory Health

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Develop inferences with Neurodegenerative Health

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Target Launch

January ‘22

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Our Team

Flore Nouvel

MIT Sloan MBA ‘21

Zach Erdman

MIT Sloan MBA ‘21

Vivek Sharma

MIT / Harvard Medical School Postdoc

Fabian Ptok

MIT CTL Master’s Supply Chain Management ‘21

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Appendix

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3

2

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Professional athletes

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2

4

2

EILO patients

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4

6

5

COPD Patients

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1

1

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Fitness enthusiasts

3

5

3

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Professional athletes, Fitness enthusiasts

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6

5

2

Professional athletes, Fitness enthusiasts, EILO patients

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8

8

5

Professional athletes, Fitness enthusiasts, EILO patients, COPD patients

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7

7

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EILO patients, COPD patients

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9

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Neurodegenerative Patients

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Neurodegenerative Patients, Respiratory Health Patients

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Scenarios

Constraints

Option 1

Option 2

Option 3

Option 4

Option 5

Option 6

Option 7

Option 8

Option 9

Option 10

Cost

Time

Reach

Solution Canvas

Regula�tions

Total Impact Score

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Cost

Time

Impact = Circle Size

Findings Plot

Option 1

Professional athletes

Option 2

EILO patients

Option 3

COPD patients

Option 4

Fitness enthusiasts

Option 5

Professional athletes

Fitness enthusiasts

Option 6

Professional athletes

Fitness enthusiasts

EILO patients

Option 7

COPD patients

Professional athletes

Fitness enthusiasts

EILO patients

Option 8

COPD patients

EILO patients

Option 9

Neurodegenerative Patients

Option 10

Neurodegenerative Patients

Respiratory Patients

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Exercise-induced laryngeal obstruction

(EILO)

often misdiagnosed

affects 5-7% of population

speech therapy is often used as a remedy (team consists of otolaryngologists, pulmonologists, speech pathologists, and psychologists.)

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