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Training for Trainers, Varna, November 2024�f�From a Plan to a Business:�How to Create a Proper Business Plan

Diyan Dimov, PhD

Enhancement of entrepreneurship skills among women to provide gender equality and employability for citizens of Uzbekistan. ( EMPOWER)

Project Number: 101129076 — EMPOWER—ERASMUS-EDU-2023-CBHE

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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Business Plan - Structure

  • Executive Summary
  • General Company Description
  • Secondary Market Research
  • Primary Market Research
  • Company Launch and Marketing Communication Strategy
  • HRM Policy and Organisational Structure
  • Financial Plan

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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Executive Summary

  • The executive summary should provide the potential investor with an appropriate overview of the business
  • This will be the first element to be read and will need to make an immediate impact on your audience
  • Key areas to concentrate on are:
    • A critical evaluation of the key market trends
    • Key players involved in your business
    • Financial data

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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General Company Description

  • This is a significant chapter as much of the company/business details will be contained here
  • Key areas to concentrate on are:
    • Company overview
    • Product or service

overview

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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Secondary Market Research

  • This section presents pre-existing data which will offer insight into the macro environment of the industry with specific attention paid to key trends
  • Key areas to concentrate on are:
    • Geo-demographics
    • Market trends
    • Competitor analysis
    • Industry analysis

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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Primary Market Research

  • This chapter presents a concise description of the methods used to gather primary data
  • The findings should be presented clearly and interestingly for the reader to follow
  • Key areas to concentrate on are:
    • Primary research results presentation
    • Analysis of primary research questions
    • Overall analysis of research results

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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Company Launch and�Marketing Communication Strategy

  • This section should ideally be using the data from the previous chapter and should include a basic marketing launch plan as this is the start of a new business
  • Key areas to concentrate on are:
    • Company launch
    • Marketing strategy

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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HRM Policy and�Organisational Structure

  • The section should deal with the decisions which are made concerning ownership, management, employees, recruitment, staff incentives, and legislation
  • Key areas to concentrate on are:
    • Legal implications
    • Organizational structure
    • HRM policy

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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Financial Plan

  • This final chapter should introduce costs, income, capital cost, potential equipment costs, monthly costs, and financial forecasts
  • Key areas to concentrate on are:
    • Initial investment
    • Operating expenses
    • Funding strategy
    • Financial statements

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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Thank you for the attention!

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."

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www.vum.bg

Diyan Dimov, PhD

diyan.dimov@vum.bg

"Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be."