The Gig Work Matching Platform
Ocard is a first freestyle job-matching platform aiming to prevent unemployment people in Thailand from reaching 6.5 million as previously forecasted. Ocard helps workers get preferable works to earn money by leveraging worker lifestyle and COVID-19 infectious risk scoring evaluated by potential strategic partner, Morchana App. With professional teams we have and the platform develop in Line, we can confidently assure that Ocard can be launched within 3 weeks and get 50,000 in a week after official launch
Problem Description:
There are 2 Types of Unemployment People:
Mr. Somchai is laid off because the company is in risk of bankrupt. He needs new jobs to earn money to pay for household expenses. He has skills but cannot find job openings that match him.
Corporate Employee
is laid off /get fired
Miss. Manee works as a laundryman. No customers hire her because they are scared of contracting COVID-19. Also, work-from-home make people have more time to do housework by themselves. She is in need of money since
Example Jobs: Hairdresser, Repairman, Gardener, Housekeeper, laundryman
Example Jobs: Administrator
Service Worker
has no work to do
They need work,
They need money
NOW
Everyone has SAME pain points :
People cannot wait until COVID-19 lockdown end, to start making money.
Everyone has SAME pain points :
People cannot wait until COVID-19 lockdown end, to start making money.
However, To get a work during COVID-19,
There are challenges needed to tackle:
“I cannot access job openings easily.”
“I don’t know which works fit me”
“Will there be someone hire me ? Some people might not trust that I don’t get infected by COVID-19”
“I have limited knowledge of job existing. I only know traditional jobs.”
“How do I let people know what my skills are ?”
Help people to get jobs/works to earn money
in no time
Everyone has SAME pain points :
People cannot wait until COVID-19 lockdown end, to start making money.
How might we ..
The Creation of Unlimited Opportunities
The gig work matching platform in the gig economy
Ocard is a freestyle job-matching platform in the gig economy.
We believe in the potential of human. Hirer&Worker can upload
a profile and explore the right one. We build easy matching, Hirer&Worker will get the right one with more accurate
and less time that can create a huge impact on society.
Hiring
Finding
Target persona
Anyone who want to hire someone to do some work/job
Indepentdent hirer who stayed at home and need to get something done
Growing up business e.g. Logistic, COVID health checker
First industry
1. General work e.g. Maintainance, Gardener, Dog watch
2. Logistic, Delivery
3. Whatever
Target persona
Anyone who want to get some work/job focusing on Gig economy, Non social security people and related
Unemployment need some money right now. Please tell me what you need to get done.
Idle capacity to work after work hour and during weekend to earn more money
Type of work/job
1. Part time
2. Remote
3.Just want to work
Leading gig economy in Thailand with an impact contribution to SDGs (1,2,3,8)
for workers: create profile, express yourself and get job
Worker can create unique profile with short video, picture, description, and preference
(please see example workers vdo profile here: Link)
“Express oneself creatively by writing caption and vdo profile for more chance to get works that fit”
for workers: create profile, express yourself and get job
CHECK the new opportunities then CHOOSE what work you want to do
Help worker decide with match analysis �by profile & personal preference
To get a new work
in a new way
that’s new life
To get a new work
in a new way
that’s new life
explore opportunity around
Filter by Locations:
Easy to find�Easy to work
explore opportunity around
See more detail of the interesting works
for hirer : create ads, scouting and get the worker
Hirer create a opportunity with clear information to grab �more attention from worker
It’s interesting work, Right?
It’s interesting work, Right?
for hirer : create ads, scouting and get the worker
You can find the right one easier
Swipe to find
Hiring faster!
6.5 M unemployment worker
* ฿300 Minimum Wages/ day
Market Size:
1.9 Bilion Baht
6.5Million Users
Total unemployment workers
The Thai Chamber of Commerce and Board of Trade of Thailand
100 THB for monthly premium user
�Premium user get instant notification, verfied, review, rating,
300 THB after 26+ jobs posting for premium user
�200 THB for 25-11 jobs posting for premium user
�100 THB for 10-6 jobs posting for premium user�
Free for 5 jobs posting for basic user
�Premium user allow to broadcast and get verfied, review, rating,
Hirer
Worker
Membership package monthly
Enable search features, branded content etc..
Serious hirer
Membership package monthly
Enable first offer etc..
Professional
Business Model:
Market Penetrate
Market Adoption:
Partnership
Marketing Strategy
Market Penetrate
Unfair Advantages:
Strategic partner
Covid 19 check to ensure hirer by showing coronavirus infection risk of workers
*Voluntary for each workers�**Need worker consent
To build application rapidly with low cost of developer team
Positioning Map:
Fulltime
Work
Temporary
Work
Lifestyle
Tranditional
Lifestyle
Temporary Work
Reverse recruiting with expression of human being; attitude,preference, looks and lifestyle�
A work that can finish in�a certain period of time, specific, and independent from hirer.�
K.Chaiya
Motorcycle taxi driver
Bangkok
“I like this platform because having a variety job, and help people easily found a new job”
K.Kantaros
Housemaid
Bangkok
“Free to use, waste no time to interview and able to select the type of job that I preferred”
User Testimonials
Social Impact:
“Ocard creates new possibilities in society. Workers don’t need to wait until COVID-19 lockdown end, to start making money. They can have more quality of life �through earning money from the work. Hirer can get service and network with good workers. Ocard will be the important part to drives economic growth”
Recover Our Community
Team:
Soranun C.
Managing Director
Almond Digital Group
Sasipat B.
Junior Data Scientist�Morchana App
Chuanchalerm K.
Marketer�Opphub
Aeknarin S.
Line API Expert,
CEO and Co-founder
AMN Corporation
Wichapon M.
UX/UI Designer
Almond Digital Group
Milestones:
Strategic partnership e.g. Reskill platform, Regional player
One-Stop Service
Rating and review
[feature]
Q2 2020
Q3 2020
Q4 2020
Q1 20201
Q2 2021
High level plan
Launch to market via LINE Official account
Register company
Seed fund
Launch OCARD mobile application
Multi language [feature]
Fund raising
pre series A
OCARD
Online job fair
Matching recommendation [feature]
Expand regional
Increase a work opportunity & Get job faster
Plan and Impact
Impact to
stakeholders
Finder
Hirer
Find worker faster
Increase trustworthy, creditabiity to hirer
reverage platform awareness
More advance experience available in app
international user [CLMV] in Thailand
Increase rate to success to finder
Increase rate to success to hirer
Increase work opportunity in regional
More worker to find regionally
Detialed Action Plan (4 months):
Launch in LINE official account
Go-to-market
LINE share
Facebook page
PR
Free Trail (Premium)
for all users
April 20’
May 20’
June 20’
High level plan
Team gathering
Concept Validation
MVP test
Product roadmap planning
Launch website landing page
Hirer management
Facebook marketing
Register company
Start Premium Revenue Stream
Cost
Revenue
100,000 THB
PR
1,200 THB
Line premium ID
50,000 THB
PR, Company registration
At least 10,000 Baht from first 100 premium users
Seed from angel investor
Grant funding
July 20’
One Stop Service Platform (C2C) in LineOA
Start Premium Revenue Stream
50,000 THB
PR, Company registration
At least 100,000 Baht from premium users
Enforce local provinces division to post job and hire in platform
Funding to scale countrywide with speed
Government
Ministry of Labour
Grant fund from public company CSR budget
Thailand Responsible
Business Network
Background check partner
Criminal Record Division
Thai police
Future partnership
Sponsor package of LINE official account, customer connect platform
LINE Thailand
Ministry of Digital Economy
and Society
The Creation
of Unlimited Opportunities
Link to clickable prototype
Link to example worker vdo profile:
https://drive.google.com/open?id=1wiEm51yRB4rY2ZpA7ac7fAxkt5quuBl4