1 of 21

L.I.F.E School by FOWNDERS

Joseph Barlik

2 of 21

Living

In

Fownders

Evolution

3 of 21

L.I.F.E School Credo

​

Our vision of the L.I.F.E school program is to provide meaningful & relevant training resources for aspiring or existing entrepreneurs through soft skills training. Including recipients of FOWNDERS incubation services, as well as offerings for the local community. Creation of shared value between FOWNDERS and the community of Newark, NJ

​

4 of 21

“85% percent of your financial success is due to skills in [human engineering] your personality and ability to communicate, negotiate, and lead. Shockingly, only 15% is due to technical knowledge.”

-Carnegie Institute of technology research

“

5 of 21

Soft Skills Training

EQ

MQ

BQ

6 of 21

The Business Model

L.I.F.E School Training

​

  • Customers pay $997 to access L.I.F.E school courses

​

  • Includes EQ, MQ and BQ course content

Open Source Newark

​

  • L.I.F.E school training program made available for students & teachers of Newark public school systems

​

  • Including community organizations such as, Boys and Girls club and Youthbuild.
  • Benefits the well being of local citizens & creates shared value
  • Opens doors to state funding for Fownders

VIP program

​

  • $50 monthly fee to receive entrepreneurial content via social media and live streams
  • Keeps entrepreneurs of all shapes and sizes in the Fownders sphere of influence

7 of 21

The Business Model

Target Markets

  • College students & young professionals
  • Emerging & aspiring entrepreneurs
  • Newark public school system teachers & students
  • Community Organizations (Boys and Girls Club, Youthbuild)

Key Resources

  • Curriculum
  • Soft skills experts
  • Virtual infrastructure

Key Activities

  • Education
  • Live streams

8 of 21

Marketing Plan

​

    • Social Media
  • Provide as value through Instagram, Facebook, Twitter, YouTube
    • Snip bits of the content that we are providing ( getting people familiar with the teachings)
      • Mentors
      • Inspirational Business Quotes/ Ideas
    • Google Adwords
      • Linking individuals search results of (Soft Skills, EQ, MQ & BQ) to our training program and website

​

​

​

9 of 21

​

Audience building on YouTube

Tai Lopez Model

10 of 21

THE L.I.F.E TEAM

  • Management Profile
    • Figurehead of L.I.F.E program- Gerard Adams
      • Face of L.I.F.E School
    • Director - Stephen Bienko
      • Duty: Handles Operations
    • Director of Social impact - Brian Donovan
      • Duty: Handles Open Source Newark
  • Why We are a Winning Team
    • We have the right resources & reputation to execute our plan
    • Inherent value of our program will attract aspiring entrepreneurs

​

11 of 21

Competitive Advantages of Our Business Model

Exclusive Mentoring Sessions

  • We offer the unique opportunity to nurture soft skills with notable BQ,MQ,EQ Mentors.
  • BQ-(Body Intelligence Mentor) - Stephen Bienko
  • MQ(Moral Intelligence Mentor) - Ras Baraka
  • EQ (Emotional Intelligence Mentor) - Queen Latifah

12 of 21

Industry Practitioners

Allan Pease

Amy Cuddy

  • The body language expert
  • 2.9 million views on his TEDx Talk

​

  • Professor at Harvard/ expert in social psychology
  • He talk “ Your body language shapes who you are” is the second most viewed TED talk

​

13 of 21

MARKET SCOPE

Analysis

  • E-Learning is a Booming Industry! Growth Rate is about 17% per year
  • Expected to be a $252bn by 2020 (1)

Costs/ Trends

  • It will be difficult to beat out competition on cost! QUALITY will be the deciding factor for market advantage
  • Trends
    • Mobility
    • Micro Learning(6-7 minute long videos)
    • Gamification
    • Social (2)

�

1. http://www.marketwatch.com/story/global-report-predicts-edtech-spend-to-reach-252bn-by-2020-2016-05-25-4203228

2.https://elearningindustry.com/elearning-trends-and-predictions-2017

14 of 21

Competitors

15 of 21

Pro-Forma

​

Year 1

Year 2

Year 3

Unit Sales- “L.I.F.E School Training”

2,000

2,040

2,081

Price Per Unit

$997

$997

$997

Total Sales

$1,994,00

$2,054,219

$2,116,256

VIP Program

2,000

2,000

2,000

Price Per Unit

$50

$50

$50

Total Sales

$100,000

$103,020

$106,131

16 of 21

Implementation Roadmap

Projects

    • Development of content & curriculum
    • Creation of “industry leaders/practitioners” recordings
    • Branding

Milestones

    • Securing our mentors
    • Reaching 500 customers completion of L.I.F.E school

17 of 21

Roadmap

    • Short-term goal:
      • Launching the L.I.F.E school program along with our marketing campaign to achieve a steady flow of new customers
      • Receive funding from local and state government to fuel open source program
    • Long-term goal:
      • Expansion of the Fownders sphere of influence as a social impact accelerator

Implementation Roadmap

18 of 21

Risk Analysis

Limiting Factors and Obstacles

    • Competition (TranSMART, CrossKnowledge, Velsoft)
    • Sources of money (NJ Government, sponsors) - not receiving enough funds to develop Open Source Newark program
    • Obtaining the right industry leaders and practitioners to support our content and marketing

Critical Success Factors

    • Management of project scope
    • Communication between departments (Content creators & marketeers)

​

19 of 21

Specific Risks and Countermeasures

    • Competition (Risk)
      • Differentiation (Countermeasure)
        • More affordable product offerings/ high quality content and mentors
        • all inclusive educational platform
    • Not receiving government funding (Risk)
      • Proof of social value (Countermeasure)
        • Feedback from school systems & community organizations
        • Education is Education, more is better
        • Gives children in community programs further opportunities

Risk Analysis

20 of 21

Thank You!

21 of 21

1.http://www.marketwatch.com/story/global-report-predicts-edtech-spend-to-reach-252bn-by-2020-2016-05-25-4203228

2. https://elearningindustry.com/elearning-trends-and-predictions-2017

​

References