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Trify!

Sustainability Reimagined.

TEAM 3

Aditya Rajesh Maindan

Ayman Muhammad Abbas

Daphny D’souza

Disha Suvarna

Deeya Das

Tushar

Zeliq Zayyan

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Our nylon or polyester shirts and sandals, which we wear every day, are made of non-recyclable plastic, which is dumped in landfills or burned, polluting the environment.

92 Million Tonnes of Textiles Waste is Produced Every Year.
The Fashion Industry is Responsible for 20% of Global Waste Water
It Takes 20,000 Litres of Water to Produce One Kilogram of Cotton
The Number of Times a Garment is Worn Has Declined by Around 36% In 15 Years
$500 billion is Lost Each Year Because of Under-wearing and Failure to Recycle Clothes

Problem Statement

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Your Solution

Quick Renting

Customer Protection

Ability to list out the Clothes by Ourselves.

An online thrift store which is open to everyone interested in thrifting.
Through thrifting, we aim to reduce the number of clothes produced which would in turn reduce the waste produced by the clothes.
Our main target audience is the Gen Z since they tend to buy more clothes.

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Our Target Audience

People in the age group of 17- 32 years.

People primarily from the middle class of the society as a study says that the odds of shopping for clothing, and shoes at thrift stores were four times higher for those from the lower income category than those from the higher income categories

According to another study conducted, 70% of millennial and Gen Z consumers stated that sustainability is an important factor while making buying decisions.

Party Wear outfit renters.

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Website:

Prototype

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Inspection and Quality Check:

Cloth check

Counterfeit check

Color check

Price parameter check

Verification of Claims

Five step checking process:

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Value Propositions

Value Proposition 1

We help customers get rid of clothes that they no longer wear making more space in their wardrobes.

Value Proposition 2

The customers feel like they are contributing to a sustainable environment.

Value Proposition 3

Saving money by renting out party wears instead of buying expensive clothes.

Value Proposition 4

By offering a platform for thrifting, we help customers to buy thrifted clothes or sell clothes easily.

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Figma Prototype

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Market

TAM

SAM

SOM

Market Reach created for the region of DK

Around 48.5 Lakh

The youth in DK, Bangalore, Udupi

Around 3.5 Lakh

The youth in Mangalore

Around 6.5 Lakh

The youth in DK

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Key Partners

Outfit Thrifters
Waste collection Units
Clothing Brands
Outfit Renters
College Students
Cloth donors
MRFs

Key Activities

Collection of Old clothes
Being the middlemen for people who buy and sell clothes
Cloth donation drives.

Key Resources

Common people
People who help us segregate
Transportation units
MRFs

Unique Value Proposition

We help customers get rid of clothes that they no longer wear making more space in their wardrobes.
The customers feel like they are contributing to a sustainable environment.
Saving money by renting out party wears instead of buying expensive clothes.
By offering a platform for thrifting, we help customers to buy thrifted clothes or sell clothes easily.

Customer Relations

We are the middlemen who help connect buyers and sellers on the platform
Providing buyers with one week return policy if they aren’t satisfied.

Channels

Instagram Page
Website

Customer Segments

People who appreciate vintage clothing
MRF
People who engage in thrifting
People who want to support a cause

Early Adopters

Thrifters
People against fast fashion
Environmentalists

Cost Structure

Website Hosting
Collection and transportation

Revenue Streams

Commission from the mrf
Revenue made from selling the clothes on the platform

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Competitive Landscape

Service
Cost	Budget Friendly	Expensive	Budget friendly	Budget Friendly
Website	Check	Check	Check	Check
Return Policy	No return policy	No return policy upto 499/- Return policy with 24 hours after delivery	Return within 2 days of receiving the goods	Return within 7 days of receiving the goods

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Funding

We will require a seed fund of 6 Lakhs

Needs & Use of Funds (Break up of the fund)

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Team Members:

Mentors

Aditya Maindan