By: Monique Winters
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“The travel app that keeps you on budget while you enjoy the rest. To travel is to live and
You Only Live Once”
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MOBILE PROTOTYPE
Traveler Groups of all ages who would like to stay on budget and enjoy the experience.
GOAL
This research study was done to help develop and build a Travel Planning App that would help travelers make the most out of their trip effortlessly. This app would help minimize planning time, provide reliable resources, and tools that will ultimately allow them to relax and enjoy their trip. This study would help me further explore various planning scenarios
MY ROLE & RESPONSIBILITIES
As a Product Developer, I plan to design an app that will best organize and prepare your budget for your next adventure.
TIMELINE
20 weeks.
User Research Case Study
Monique Winters
Homework 2
Proto-Persona
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Samuel Travis | | |
“To travel is to live and you only live once” | ||
Tech Savviness | ||
Sales & Marketing 27 years Male 55,000 Annual Salary BS in Business Silicon Valley, CA Single, No Children | Goals: ● Meet People ● Stay Healthy ● Learn New Language ● Sign Seeing ● Enjoy Food ● Jet Lagged ● Bucket List ● Stay on Budget ● Avoid unsafe areas | Motivators: ● Try new things ● Learn new things ● Find who I am ● Find Love ● Build yourself up ● Find inspiration ● Learning Roods ● New Experience ● Visit Family & Friends |
Challengers: ● Forgetting Passport ● Language Barriers ● Flight Delay ● Time Management ● Getting Robbed ● Jet Lagged ● Currency Difference ● Losing Items ● Getting Sick ● Unexpected Costs ● Attending Late | Sources of Income: ● Maps ● Newspaper ● Alexa/Siri/Google ● Tour Guides ● Magazines ● Web/ Apps/ Phones ● Check Lists ● Educational Class ● Family members ● Books ● Friends ● Governmentight | |
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1x1 Interviews
In this research project, I planned and conducted 5 interviews with stakeholders and potential users in the bay area.
Moses 37
Project Manager
Aneesa 30
Project Manager
Birdie 60
Retired Mail Carrier
Lizette 19
Bakery/Deli Clerk
John 37
Public Works Inspector
Interview Plan
My research consists of 5 stakeholders whom I interviewed virtually and over the phone for 20 minutes and up to an hour long depending on their Travel experience and availability. I quickly briefed the process and expectations for them and noted that the Interview would consist of simple questions related to their Travel and Budget Planning. I also let them know how long the Interview could take and sent them a gift for their time.
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Interview Transcripts
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John 37
Public Works Inspector
“I avoid using resources that have too many advertisements.”
Aneesa 30
Project Manager
“I would like a warning notification letting you know "You will go over budget" before selecting a trip expense option”
Moses 37
Project Manager
“I would like a customizable dashboard so I see everything I need in one place”
Some useful ideas
Taken from my
interview
research.
User Interview Insights
Affinity Diagram
User Persona
Empathy Map
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Says
Thinks
Does
Feels
Pain
Gain
Feature Prioritization Matrix
High Complexity
Low Complexity
High Impact
Low Impact
(Prioritize)
(Next)
(Possibility)
(Save for later)
Definition & Ideation
Monique Winters
Homework 2
Tracy Thompson, who has just received a large bonus and a raise from work, wants to take her family on a memorable trip and also wants to contribute to help the less fortunate and stay on budget. Tracy needs to create a budget plan for her family trip because she wants the ability to give to the less fortunate and enjoy an adventurous trip with her husband and children without the worry of overspending.
User
Insight
Problem Statement
During our research, we discovered Tracy’s desire for enjoying a worry free vacation with her family while staying on budget.
We believe a Travel Budget Plan with budgeting resources would help Tracy and her husband create a reliable travel budget plan to help them achieve their need for a well deserved worry free and enjoyable family vacation.
We might do this by creating a customizable budgeting checklist with special features such as a calendar with “To Do List” reminders, a customizable dashboard, an linkable upload and download options to excel and google spreadsheets etc.
Value Proposition
“YOLO. The travel app that keeps you on budget while you enjoy the rest. To travel is to live and you only live once”
.
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Ideation Process
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I LIKE
I WISH
WHAT IF
USER PERSONA | USER SCENARIO | GOALS |
| Tori and her Husband are on a tight budget but would like to join their friends on a trip to Europe. Tori remembers the YOLO Travel Budget App her sister mentioned to her in the past. Tori creates her budget and itinerary shares it with her Travel Group. They immediately sign up and are instantly connected to share their Itineraries with one another. As they wait for their flight, Tori, her husband and friends decide to use the new Split Cost feature together at the new Japanese Food Restaurant. Tori and her Husband enjoy themselves and are worry free since they had prepared themselves financially with their awesome new Travel Budget app. | Tori wants to prepare for their trip by creating a Travel Budget so they are able to enjoy their trip without worrying about over spending. |
Tori Monroe | ||
| ||
RISKS & EMOTIONS | ||
Nervous and worried about over spending on their trip Really wants to go on a nice vacation with Husband and friends to relax and enjoy themselves and doesn’t want the embarrassment of running out of money. | ||
User Scenario
PHASE 1 | PHASE 2 | PHASE 3 | PHASE 4 | PHASE 5 |
Tori and her Husband are on a tight budget but would like to join their friends on a trip to Europe. | Tori remembers the YOLO Travel Budget App her sister mentioned to her in the past. | Tori creates her budget and itinerary shares it with her Travel Group. | They immediately sign up and are instantly connected to share their Itineraries with one another. As they wait for their flight, Tori, her husband and friends decide to use the new Split Cost feature together at the new Japanese Food Restaurant. | Tori and her Husband enjoy themselves and are worry free since they had prepared themselves financially with their awesome new Travel Budget app. |
Storyboard
Tori and her Husband are on a tight budget but would like to join their friends on a trip to Europe.
But would like to join their friends on a trip to Europe.
Tori creates her budget and itinerary shares it with her Travel Group. They immediately sign up and are instantly connected to share their Itineraries with one another.
As they wait for their flight, Tori, her husband and friends decide to use the new Split Cost feature together at the new Japanese Food Restaurant.
Tori and her Husband enjoy themselves and are worry free since they had prepared themselves financially with their awesome new Travel Budget app.
Tori remembers the YOLO Travel Budget App her sister mentioned to her in the past.
User Flow
Prototyping
Monique Winters
Homework 3
Competitor Analysis
Direct
Competitor
Feature Analysis
Competitive Advantage
Customer Reviews
Notes
intuit
mint
TravelSpend
TripMate
GUARD
User Flow
Digital
Wireframes
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Hi-Fi InVision
Prototype
2 Recorded User Tests
1st User Tester - Lizette tested the YOLO app Mid-Fi Wireframe prototype using her small Android phone.
2nd User Tester - John tested the YOLO app Mid-Fi Wireframe prototype using his Larger Android phone.
Key Learning from User Test
John 37
Public Works Inspector
“I suggest making them darker so they stand out.”
Lizette 19
Bakery/Deli Clerk
“Navigation menu options not found”
“The Travel Budget screen is blank”
User testing helped me find issues I didn’t
catch on my own.
After Lizette mentioned she couldn’t find the Navigation menu options, I realized I needed to create a prototype to fit small popular phone screens.
Lizette also mentioned the Travel Budget screen was blank so I quickly fixed the overlay before the next User Test.
Next John suggested making the buttons darker or creating a shadow so the buttons were
easily found.
Iterations Made Based on User Test
Testing and Iterating
Monique Winters
Homework 4
User Testing Plan & Notes
Feedback
Usability testing results:
Objectives
Tasks
High Complexity
Low Complexity
High Impact
Low Impact
(Save for later)
(Possibility)
(Prioritize)
(Next)
Mockups
Prototype
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Final Thoughts / Conclusion
Through my research and continual testing, I found that my app may need a little more simplicity. I plan on redesigning my navigator from scratch and adding the main travel app features such as the Travel Budget, Wallet, Calendar and Split cost feature. I’m also considering creating a website and a computer app for those who prefer creating their Budget Plans on a Computer.
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