Little
Mermaid
Improving Social Communication Level for Mildly Autistic Children Using Video Call-based Mobile Application Game
Key Team Members
Shahd Nooh
Sama Nooh
Intro to App Concept
The Problem
UI/UX Optimization (Experiment)
UI/UX Optimization (Results)
Competitive Landscape
Engaging Video Modeling | | | | |
User-Friendly Interface | | | | |
Variety of Activities | | | | |
Focus on Social Skills | | | | |
Tailored for Autistic Children | | | | |
Interactive Elements | | | | |
Creation of Personalized Stories | | | | |
Active Skill-Building Focus | | | | |
Speech Blubs
Model Me Kids
Pictello
Little Mermaid
Unique Value Propositions
Interactive Communication
Gamified Environment
Personalized Experience
Positive Reinforcement
Digital Assessment
The app is the first of its kind to utilizes video call technology to facilitate real-time interactions between children, allowing them to practice social skills in a safe,controlled environment.
The app features a child-friendly UI/UX designed specifically for autistic children, incorporating colors and elements that are visually appealing and calming.
By creating a gamified learning experience, the app turns the development of social skills into an exciting adventure. Children earn points, unlock features, and receive rewards for completing tasks, all within the context of playful games.
Using a personalized positive reinforcement system (Paired Stimulus Preference Assessment) based on each child's preferences, the app motivates children to participate and progress.
Voice Instructions
The app includes engaging voice instructions with AI Text-To-Speech Algorithm, provided in fun, recognizable voices such as Mickey Mouse to help the children navigate the app independently.
The Social Communication Questionnaire (SCQ) Standard that is used to assess social communication level, is digitally integrated in the application to facilitate assessment for the psychiatrists as well as saving the environment by reducing paper.
App Demo Video
App Verification (Experiment)
App Verification (Results)
App Verification (Follow-up)
Target Market & Market Opportunity
The target market for the app includes:
Autism Spectrum Disorders Market size was valued at USD 32.68 Billion in 2023 and is projected to reach USD 40.92 Billion by 2030, growing at a CAGR of 4.6% during the forecast period 2024-2030 (VMR, 2024).
Revenue Streams (Direct)
EGP 200 |
Access to all the app's features and tools designed to assist mildly autistic children
|
Monthly Subscription |
EGP 2000 |
Annual subscription at a discounted rate
|
Annual Subscription |
EGP 3000 |
A special package with access to multiple accounts |
|
Application Package |
Partnerships with Healthcare Providers
Revenue Streams (In direct)
Educational Collaborations
Sponsorships
Grants and Funding
Data Insights
Collaborate with hospitals and clinics to promote the app, earning referral fees or sharing revenue from subscriptions sold through these partnerships.
Partner with schools and educational institutions to integrate the app into curricula, leading to bulk purchases and funding opportunities through grants.
Seek sponsorships from organizations focused on autism awareness or educational technology for funding in exchange for brand visibility within the app.
Apply for grants from non-profits, and government programs that support technology designed to enhance social skills for children with autism.
With user consent, aggregate and anonymize data to offer insights to researchers or institutions studying autism, creating potential revenue from data analysis services.
Go-To-Market Plan
Key Partners
Key Resources
Key Activities
Key Channels
App Achievements
Grant from the Electronic Research Institute competition for Technological Start-up
Global Nominee in the Stars of Science show in Qatar
North Africa Region Finalists in Huawei Cloud Developers Competition 2024-2025
Revenue
EGP 200,000 |
|
|
ERI Grant
ISF Prize
ISEF Prize
50%
30%
20%
Traction & Key milestones
Month 1-3
Awareness Building
Month 1-3
Awareness Building
Month 1-3
Awareness Building
Month 1-3
Awareness Building
Month 4-6
Campaign Expansion
Month 7-9
User Growth and Retention
Month 10-12
Evaluation and Iteration
Budget Allocation
Activity | Month 1-3 | Month 4-6 | Month 7-9 | Month 10-12 | Total |
Social Media Marketing | 1,500 | | | | 1,500 |
Autism Centers Collaboration | 1,000 | | | | 1,000 |
Healthcare Professional Engagement | 500 | | | | 500 |
Online Advertising | | 3,000 | | | 3,000 |
Webinars | | 750 | | | 750 |
Preschool Collaboration | | 1,000 | | | 1,000 |
Referral Program Setup | | | 1,000 | | 1,000 |
Influencer Partnerships | | | 2,000 | | 2,000 |
Ongoing Engagement Activities | | | 500 | | 500 |
Evaluation and Reporting Tools | | | | 500 | 500 |
Press Release Distribution | | | | 1,000 | 1,000 |
Continuous Improvement Budget | | | | 1,000 | 1,000 |
Total | EGP 3,000 | EGP 4,750 | EGP 3,500 | EGP 2,500 | EGP 13,750 |
Conclusion