Tune up your typeform: Talent Edition

July 24th 2025

Agenda

01

Introduction – Why are we here?

02

Meet our tuners

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03

Tuning time!

04

Meet Typeform for Talent

05

Q&A

06

Takeaways

Why are �we here?

Tune up your typeform: Talent Edition

We're here �to help you:

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• Make your forms look gorgeous and on-brand
• Get higher response rates and lower drop-offs
• Collect richer, more actionable insights
• Better integrate Typeform into your HR workflows

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Why are we here?

What you'll learn

Hiring

Discover how to better hire, onboard, and retain high-performance teams with Typeform

Onboarding

Find the right candidates and make it easier for them to say "yes"

Help new starters hit the ground running from day one

Employee satisfaction

Check in with your team in a way that feels more authentic

360 feedback

Collect the right feedback to help developer your team

Why are we here?

Meet the tuners

Tune up your typeform: Talent Edition

Meet our tuners

James Thornton

Community Manager, Typeform

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Tune up your typeform: Talent Edition

Meet our tuners

Tune up your typeform: Talent Edition

James Thornton

Community Manager, Typeform

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Kenzie Nault

Senior Product Marketing Manager, Typeform

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Meet our tuners

Tune up your typeform: Talent Edition

James Thornton

Community Manager, Typeform

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Kenzie Nault

Senior Product Marketing Manager, Typeform

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Grace Porter

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Customer Marketing Manager, Typeform

Meet our tuners

Tune up your typeform: Talent Edition

James Thornton

Community Manager, Typeform

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Kenzie Nault

Senior Product Marketing Manager, Typeform

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Suzie Blaszkiewicz

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Video Production Lead, Typeform

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Grace Porter

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Customer Marketing Manager, Typeform

Our HR experts

The People People Group

Laura Pinzariu

Senior HR Tech Analyst, Typeform

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thepeoplepeoplegroup.com

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Catherine Allman

Principal People Operations Partner, Typeform

Tune up your typeform: Talent Edition

Tuning time!

Tune up your typeform: Talent Edition

Which forms are we tuning?

Upcounting

Hiring form

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Tuning time!

Which forms are we tuning?

Tune up your typeform: Talent Edition

Chipperfield Physio

Onboarding form

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Upcounting

Hiring form

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Which forms are we tuning?

Tune up your typeform: Talent Edition

Trustsoft

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Employee satisfaction survey

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Upcounting

Hiring form

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Chipperfield Physio

Onboarding form

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Which forms are we tuning?

Tune up your typeform: Talent Edition

Acumist

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360 degree feedback survey

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Upcounting

Hiring form

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Chipperfield Physio

Onboarding form

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Trustsoft

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Employee satisfaction survey

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Typeform #1 – Upcounting

Tuned by:

James

Upcounting

Challenges:�

• Improve candidate screening
• Target the best applications received
• Highlight issues they may not have considered

Tune up your typeform: Upcounting

“We want to make sure it helps us screen candidates and target the best applications received”

Siria Scandellari

Senior Operations Consultant, Upcounting

Recap of recommendations

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• Reduce text load in the intro statement screens
• Use Contact block to collect details
• Turn on data enrichment
• Add partial submit point and follow up with non completers
• Recall name during the form
• Make video question optional – or provide alternative answer types
• Use Calendly block to schedule calls with qualified candidates
• When using follow-ups, use your own email domain and brand the emails

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Upcounting's tuned form

Tune up your typeform: Upcounting

Typeform #2 –

Chipperfield Physiotherapy

Tuned by:

Kenzie

Chipperfield Physiotherapy

Challenges:�

• Gather information from new hires as they start onboarding
• Could be more aesthetic
• Would like suggestions on different questions to ask, and formatting

Tune up your typeform: Chipperfield Physiotherapy

“I really want to get people excited to work with us!”

Katie Grill-Donovan

Director of Operations, Chipperfield Physiotherapy

Recap of recommendations

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• Added a welcome video to the intro screen
• Listed all the things the new hire will need to complete the form on the intro screen
• Tweaked the order of the questions to start with the more low effort ones
• Made the tone more informal, personal, and conversational
• Used multi-question page to group certain questions
• Added a video question to collect more information about the new hire
• Added new visuals to match the brand tone
• Pointed to helpful resources in the end screen

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Chipperfield's tuned form

Tune up your typeform: Chipperfield Physiotherapy

Typeform #3 –

Trustsoft

Tuned by:

Grace

Trustsoft

Challenges:�

• Get better feedback on employee satisfaction
• Wants to improve response rates and reduce drop-off
• Explore integrations, possibly with Slack

Tune up your typeform: Trustsoft

Recap of recommendations

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• Made the welcome page more "welcoming", with video intro
• Organized questions into groups, to lighten the load
• Made more use of opinion scale questions, front-loading them to encourage completions
• Use partial submit points to capture responses along the way
• Made the tone of voice a little friendlier
• Reduced the number of long text question, making them contextual based on opinion scale answers
• Used Clarify with AI to dig into the final "what would you change?" answer
• Added privacy block to re-emphasize that the feedback is anonymous

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Trustsoft's tuned form

Tune up your typeform: Trustsoft

Typeform #4 –

Acumist

Tuned by:

Suzie

Acumist

Challenges:�

• Make a more engaging annual staff review
• Improved responses for more meaningful conversations at review time
• Spruce up the design

Tune up your typeform: Acumist

“Make it engaging enough that staff want to complete it honestly to serve as a good starting point for their annual review conversation”

Chris Gascoyne

Founder, Acumist

Recap of recommendations

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• Rebranded using the Acumist colour scheme
• Grouped questions and added more explanation about what people can expect at each stage of the form
• Added a rating question for more meaningful feedback
• Inserted Yes/No question with logic branching for follow-up
• Used Clarify with AI to dig deeper into people's sentiments
• Video question to collect richer information

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Acumist's tuned form

Tune up your typeform: Acumist

Meet Typeform for Talent

Tune up your typeform: Talent Edition

Typeform for Talent is designed to help fast-growing teams deliver high-quality employee experiences across hiring, onboarding, development, and engagement.

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Typeform brings together AI, video, and interactive forms to help small, resource-strapped talent teams work smarter, stay on brand, and deliver meaningful, engaging experiences for �every employee.

WHAT IS TYPEFORM FOR TALENT?

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Smarter workflows, powered by AI

Automate repetitive tasks and focus on what matters, your people.

• Creator AI: Instantly generate branded forms for hiring, onboarding, surveys, and check-ins based on your goals
• Interaction AI: Personalize every flow with conditional logic and smart follow-ups that adapt in real time
• Smart Insights: Surface relevant trends and sentiment from your form respondents that you can action on
• E-signatures: Collect consent directly in your form so you can move faster and keep things moving

Help Center Articles: Creator AI, Interaction AI, Smart Insights, E-signatures

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Human-centered candidate and employee experience

Make every interaction feel more personal with video and conversational design.

• Interactive Forms: Create experiences that feel like 1:1 conversations, not static forms
• Video Answers: Add video prompts and capture video responses for screening, onboarding, and internal feedback
• Response Logic: Use tailored paths to show candidates and employees only what’s relevant to them

Help Center Articles: Video Answers, Response Logic �

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Flexible tools for small teams with big ambitions

Work smarter with one platform that scales as you grow.

• Unified Workspace: Run hiring, onboarding, training, and engagement from a single platform
• Knowledge Quizzes: Assess learning, track completion, and surface skill gaps
• Templates & Integrations: Plug into your existing stack with pre-built flows and native integrations

Help Center Articles: Workspaces, Knowledge Quizzes, Integrations, Templates

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Professional experience without the heavy lifting

Deliver polished, brand-aligned interactions without extra no design or dev support required.

• Custom Branding: Use themes, logos, and white-labeling to keep experiences on-brand
• Custom Domains: Host your HR flows under your company URL for a seamless feel
• Form Designer: Drag-and-drop tools to create elegant, mobile-friendly experiences with ease

Help Center Articles: Custom Branding, Custom Domains, Form Designer

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Any �questions?

Tune up your typeform: Talent Edition

Next steps

Tune up your typeform: Talent Edition

Next steps

Get the recording & slide deck

What to do now

Give feedback

Exclusive! Get 30% off Typeform for Talent

Tune up your typeform: Talent Edition

Tune up your typeform: Talent Edition

Thank you