Immersive Brand Experiences That Deliver Deep Brand Equity
Using conductive ink and a control module we add interactivity to print, creating award winning immersive experiences
INTERACTIVITY MAKES THE ORDINARY EXTRAORDINARY
PITCH DECK
OUR CLIENTS
Novalia has created audio posters for Beck’s, immersive walls for Disney, voting posters for Google, musical chocolate boxes for Hershey’s and interactive invitations for IKEA, as well as many more
PITCH DECK
WHY INTERACTIVE
EXPERIENTIAL?
Experiential marketing connects businesses with consumers on a personal level, giving people a unique, positive & memorable association with your brand
PITCH DECK
Bud Light Music Walls .
Google Voting Posters .
Of people are motivated by emotional factors when choosing a brand to buy from
PITCH DECK
COMBINING INTERACTIVITY, STORYTELLING & EMOTION TO CREATE COMPELLING, SHAREABLE EXPERIENCES
THE RIGHT EXPERIENTIAL CAMPAIGN
EVOKES BRAND SUPERPOWERS�
Attendees can engage in new and exciting experiences that capture their attention, encouraging participation and collaboration at events.
A truly memorable experience generates buzz and brand exposure, helping to boost your image and attract new customers.
Experiential marketing converts new prospects into repeat buyers and fosters loyalty in your existing customer base. The more emotionally connected they feel to your brand, the closer they are to conversion.
Our unique activations and world firsts have been widely shared in the press and on social media—making experiential a great way to gain organic media exposure and further increase brand awareness.
Repurpose installations for subsequent events, creating one design that will support in person experiences multiple times.
PITCH DECK
Crust Pizza OOH .
A successful experiential marketing campaign enables you to:
THE POWER OF EXPERIENTIAL
SALES UPLIFT
Purina One Project
IMPRESSIONS
Crust Pizza OOH
AWARDS
Print & Media
COUNTRIES
NZ to Kazakhstan
PITCH DECK
NOVALIA’S
TECHNOLOGY
PITCH DECK
SPECIFICATION
Adding interactivity with printed touch
PITCH DECK
HOW WE WORK
PITCH DECK
We can create the full project, or slot in with your creative and delivery teams to bring it to life
CASE
STUDIES
PITCH DECK
BRIEF
Create an immersive street art installation to engage the public and highlight Coca-Cola’s sponsorship of Lollapalooza Festival in Berlin. Include social media sharing to win tickets.
ACTIVATION
Collaborating with German street art company Concrete Candy, Novalia created a large format remix wall next to the East Side Gallery in Berlin.
The experience enabled people to create their own pop-edm remix inspired by artists from the festival, with bespoke sound design by Novalia.
The interactive wall was integrated into a large format painted mural by Concrete Candy for maximum impact, whilst sharing the remix on socials triggered a cold can of Coke from an on site machine, widening the reach of the project and entering participants into a competition to win tickets.
COCA COLA
CASE STUDY
Drop The Beat Remix Wall
CAPITAL ONE
BRIEF
Enable Cafe managers to understand customer needs and deliver personalised solutions in store.
ACTIVATION
Customers were taken through a series of playful posters that encouraged them to open up about their finances- linking to an app to record the data and deliver personalised product recommendations
IMPACT
CASE STUDY
Superhero Posters
BRIEF
Create an innovative way to showcase new music for Bud Light at SXSW.
ACTIVATION
Music loops from hit songs were remixed into playable walls, allowing attendees to collaborate & create their own music, deconstructing & reconstructing tracks from each artist.
The project was created in collaboration with Mediacom
IMPACT
BUD LIGHT
CASE STUDY
SXSW Immersive Music
BRIEF
Engage Bay Area residents in Google’s Impact Challenge, helping Google donate $5m to good causes.
ACTIVATION
Voting posters opened up offline channels, engaging residents with Google’s campaign in areas where it would have the greatest benefit.
The project was created in collaboration with 72 and Sunny
IMPACT
Impact Challenge
CASE STUDY
CRUST PIZZA
BRIEF
Give homegrown Australian brand Crust Pizza a edge against established competitors Pizza Hut and Dominoes. Engage new consumers by reimagining what pizza (and life) can be when lived outside of the box
ACTIVATION
Highlighting how Crust Pizza is an experience to be shared with friends, the Crust Pizza campaign plugged into culture, collaborating with DJs Peking Duk to create the first scratchable OOH posters in Australia. Delivered as part of an overall campaign with 3rd Space Australia.
RESULTS
Mix It Up OOH Campaign
CASE STUDY
PURINA ONE
BRIEF
Promote awareness of Purina One at in-store sampling events.
SOLUTION
Purina’s Three Week Challenge was translated into an interactive music remix wall, whilst the Discovery Station enabled shoppers to test their knowledge of the product.
The project was created in collaboration with Publicis & Hyphen.
RESULTS
Experiential Sampling
CASE STUDY
BECK’S PLAYABLE POSTERS
BRIEF
Introduce the public to up and coming New Zealand artists during NZ Music Month
ACTIVATION
Large format posters allowed people to touch and listen to new artists. Placing these posters in the street ensured that the experience was accessible to everyone, creating a new generation of fans to support local music.
The project was created in collaboration with Shine NZ.
IMPACT
Winner of the Silver Clio award for music events and engagement
For New Zealand Music Month
CASE STUDY
BRIEF
Drive potential shoppers to a new HMV concept store in central Hong Kong.
SOLUTION
The MTR Central Station in Hong Kong was transformed into a music auditorium, where commuters could create their own band from sets of musical posters.
Reimagined as eggs to symbolise rebirth,, the instruments included guitar, bass, saxophone & violin, allowing commuters to collaborate and create their own impromptu jam inside the station.
The campaign engaged the public about the new store, driving a high volume of foot traffic across its opening event.
HMV
Music Reborn Hong Kong
CASE STUDY
SAY
HELLO
info@novalia.co.uk
PITCH DECK