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A College �Case Study

WordPress Portfolio Creation by

Undergraduate Digital Media Majors

Presented by Rachel Urbanowicz • Keystone College

rachel.urbanowicz@keystone.edu

A College �Case Study

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Introduction

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Class: DIGM 3300 �Professional Practices

  • Class focused on preparing soon-to-be-graduates for the job — and gig — market.
  • Topics and projects were related to…
    • Cover letters, résumés, LinkedIn profiles
    • Tax law, copyright issues, small business ownership
    • Obtaining internships; mock interviews
    • and…

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Project: Portfolio Websites

  • …Creating a Portfolio Website!
  • This was a required project
    • DIGM 3300 student projects were a combination of required and cherry-picked projects to add up to a certain point value.
    • The online portfolio point value was high, so it was a significant contributor to the students’ final grades.

Photo by Headway on Unsplash

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Context! Project! People!

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Context: Keystone College

  • Around 1800 undergraduates
  • Est. 1868 in La Plume, Pennsylvania �(near Scranton)

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Context: Keystone College

  • Around 1800 undergraduates
  • Est. 1868 in LaPlume, Pennsylvania (near Scranton)
  • Digital Media program
    • Recently-established program and major
    • Covers a wide range of digital media topics
      • Web / Graphic Design
      • Photography, Videography
      • Radio, Podcasting

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Project: Portfolio Websites

  • Emphasized WordPress skills in addition to showcasing student work
    • Specifically, creating this portfolio using full-site editing in WordPress
    • This coincided with the Web Design II class, which most students were taking concurrently

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Project: Basic Requirements

  • At least 9 portfolio pieces to showcase your work for potential clients and employers
    • Pieces could include graphic/web/electronic media designs, photos, videos, audio content, and illustrations.
  • “About me” page or section
  • Résumé included
  • Contact Form

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How it Went: Overview

  • Successes
    • They got ’em done!
    • Students helped & supported each other
    • They became more aware of how they wanted to present themselves to the world
    • Two of the five students kept their sites up. Which brings me to the challenges…

Photo by Jacqueline Munguía on Unsplash

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How it Went: Overview

  • Challenges
    • FSE was new…to all of us
    • The value of an online presence seemed to be underestimated by some
    • A couple of students REALLY struggled
    • We all encountered some bugs
    • Our hosting provider’s functionality was problematic….to say the least.

Photo by Hannah Wei on Unsplash

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Hosting: “Provider Y”

  • I selected “Provider Y,” whichI have used previously for domain name sales, because
    • It’s inexpensive
    • I had consistently good experiences with them previously
      • …but had only used them for domain name purchases.
    • They offer managed WordPress hosting
    • The students and I all used this and I required them to purchase SSL

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Hosting: “Provider Y” Issues

  • SSL
    • All of us purchased SSL for an additional fee
    • The process to activate SSL was dumped on the customer, and absurdly complicated!
    • We are all smart people, we spent extensive time, but most of us gave up, sacrificing site security.
    • Obviously, this is a huge disadvantage for an active website!

​

​

Photo by JESHOOTS.COM on Unsplash

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One other big glitch: fonts!

  • We used the plugin Create Block Theme for its custom font upload functionality, but: it only worked for 50% of the group.
    • The rest of us, including me, used a CSS workaround.
    • Why? Possible incompatibility with Provider Y?

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Basic Process

  • Basic WP knowledge a prerequisite.
  • Students all had taken, or were currently also taking, Web Design II.
  • Started with Moodboards for inspiration.
  • Collected assets/artifacts (portfolio pieces)
  • Site design & development
    • In-class review of full site draft, week 13
    • Final sites due at end of last class — week 15

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Now that you know the main successes & challenges…

  • Let’s dive into the student experiences.

Photos are stock due to student privacy concerns.

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…let’s dive into the � student experiences!

Photos are of stock models, due to student privacy concerns.�Resemblances are vague!

“Liz”

“Kelly”

“Andrea”

“Jake”

“Quin”

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Student Profile: Liz

  • “Liz of all trades” — is passionate about many aspects of digital media: design, video, and podcasts especially.

​

“Liz”

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Student Work: Liz

  • Liz was the only person in the class who successfully implemented SSL on her website!
  • This was a frustrating process...

​

Directly quoting Liz:

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Student Work: Liz

  • Liz was the only person in the class who successfully implemented SSL on her website!
  • Her site is still up
  • Used CSS workaround for fonts with the �plugin WPCode Lite

​

Plugin used:

WPCode

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Liz: Site Screenshots & Discussion

Earlier work

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Liz: Site Screenshots & Discussion

Final Home page

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Liz: Site Screenshots & Discussion

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Liz: Home/Portfolio

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w/sticky header

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Liz: Home/Portfolio

Plugin used:

Gallery Block�(Meow Gallery)

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Liz: Home/Portfolio

Plugin used:

Gallery Block�(Meow Gallery)

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Liz: Home/Portfolio

Plugin used:

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Liz: Home/Portfolio

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Liz: Home/Portfolio

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Liz: “About” page (with stock model)

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Liz: “About” page

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Liz: “Resume” page

Plugin used:

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Liz: “Contact” page

INITIAL Plugin used: WPForms Lite. Final plugin: Contact Form Block, by Jordy Meow.�Message send functionality was problematic w/WPForms Lite. �Messages arrived with no content.

FINAL�Plugin used:

Contact Form�Block

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Feedback from Liz

  • “I think that the website will be easier to share with potential employers as opposed to my digital or print portfolio.”

​

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Student Profile: Andrea

  • Interested in sports photography, social media, graphic design, and illustration
  • Distinct illustration style

“Andrea”

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Student Profile: Andrea

  • “It made me see my skill range and what I am more confident in... “
  • Struggled due to a year away from WP
  • “I think I am most proud of my header drawing ...”

“Andrea”

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Andrea: Moodboard Sample

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Andrea: Home/Portfolio start

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Andrea: Home/Portfolio final

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Andrea: Home/Portfolio final

Plugin used:

Visual Portfolio

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Andrea: Home/Portfolio

Visual Portfolio thumbnails display cropped views. The larger view shows each image in its original aspect ratio.

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Andrea: Home/Portfolio

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Andrea: Home/Portfolio

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Andrea: Resume/Contact

Plugin used:

EmbedPress PDF

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Student Profile: Kelly

  • Non-traditional student
  • Double major in Digital Media and Visual Arts
  • Struggled with WP
  • “I wish we had this class more than once a week…”

“Kelly”

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Kelly: Homepage/About

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Kelly: Portfolio Gallery

Plugin used:

Visual Portfolio

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Kelly: Portfolio Gallery

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Kelly: Resume

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Kelly: Contact

Plugin used:

Contact Form�Block

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Kelly: Feedback

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Kelly: Feedback

Photo by Andrea Piacquadio from Pexels

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Student Profile: Quin

  • Interested in photography primarily; also, social media management.
  • Picked up WP & FSE quickly
    • But has no desire, whatsoever, to become a web developer!

“Quin”

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Early on: �about that wording…

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Quick notes….

Fonts working, yay!

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Quick notes….

Security, not so much!

​

Which can lead to…

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Quick notes….

…this!

…this happened to ALL websites except for Liz’s. It would come and go.

​

I wonder if it has to do with Liz’s successful SSL.

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Quin: Final Product: home page

Actual page did not have blurs, of course.

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Quin: Gallery

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Quin: Gallery

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Quin: Gallery ~ Filtered

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Quin: Résumé

Plugin used:

EmbedPress PDF

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Quin: About & Contact

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Student Profile: Jake

  • Interested in design, video production, music, photography
  • Does independent projects/gigs/freelance along with a strong academic work ethic

“Jake”

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Student Profile: Jake

  • Interested in design, video production, music, photography
  • Has several such projects/gigs/freelance things going in add’n to a strong academic work ethic
  • Doesn’t look like this guy 🡪

“Jake”

Detail of photo by Zachary Nelson on Unsplash

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Jake: Home/Portfolio

Earlier version, very similar to final

Instead of a plugin, Jake used a pre-built gallery pattern from the WordPress.org Block Pattern Directory.

​

He preferred this after trying numerous gallery plugins.

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Jake: Home/Portfolio (continued)

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Jake: Home/Portfolio (continued)

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Jake: Home/Portfolio (continued)

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Jake: Home/Portfolio (continued)

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Jake: Home/Portfolio (continued)

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Jake: Final Home/Portfolio Page

He added categories at the top.

​

I’m only showing the top part, the rest is basically the prior slide images.

​

I later emailed him on how to add anchor links.

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Jake: “About” page

I changed the name in the Inspector and took a screenshot rather than blurring out his name.

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Jake: “About” page (continued)

Lower continuation of Jake’s “About” page.

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The hourglass shape of the text is deliberate.

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Jake: Resumé page

Plugin used:

PDF Viewer

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Jake: Feedback

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My FSE site…

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My FSE sites…

Plugin used:

Animate It!

Created during spring semester

Created last month

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Biggest Take-Aways for the instructor…yours truly

  • More student training, and sooner
    • In addition to existing training in the other class
    • This makes it more feasible as a standalone

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Biggest Take-Aways for the instructor…yours truly

  • Test/vet hosting providers
  • Balance cost with quality and efficiency
    • Next year, try SiteGround or another carefully-chosen provider.
      • Ideally with student discounts. ☺

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15-Week Curriculum revision…

  • New: create and implement a set of simple in-class (or mostly in-class) exercises in which students practice basic FSE skills. (Previously, relied on prereq + concurrent classes)�
  • Basic exercises to work with (including concept overlap)…
    • Templates
    • Blocks
    • Template parts
    • Creating pages & using the Post Content Block
    • Using plugins for custom fonts
    • Using patterns
    • Using custom CSS for fonts and custom styles not in the Block Editor
    • Anchor links

​

​

​

​

a living document!

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15-Week Curriculum Plan

Week

Topics/ Assignments

Instructor Prep

1

Career goals🡪portfolio focus; gather items to display in portfolio; set up with hosting provider.��Basic WP review.

Requirements Overview handout; hosting provider info. Prior to class inform students of the cost.

2

Web-optimize all portfolio artifacts (9 to 12 minimum). ISP implementation is due beginning of class.

WP/FSE exercise 1: Templates

Prep the demo/exercise. Prep optimization discussion/explanation.

3

Portfolio content worksheet distributed.�Optimized artifacts due.�WP/FSE exercise 2: Blocks

Prep the worksheet.

In class: check artifacts.

Prep demo/exercise.

This version continues to be a component of DIGM 3300 Professional Practices — as opposed to a WP-only or web-design-only class.

a living document!

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15-Week Curriculum Plan

Week

Topics/ Assignments

Instructor Prep

4

Portfolio worksheets due/discussed.�Website wireframe assignment.�FSE exercise #3: Template Parts

Prep wireframe assignment specs and FSE exercise (FSEE).

5

Topic: designing within FSE.�Due: portfolio website wireframe & prev. FSEE (these are always due the following week). �FSE Exercise #4: Creating pages & using Post Content Block

Prep FSEE.�Prep design demo.

6

Topics: your “About” page; Navigation template part & functionality. Assignment: write text of it and revisit your wireframe for it. Work in WP as time allows. FSEE #5: Using plugins for Custom fonts.

Show a few “about” page examples. Prep demo & exercise.

This version continues to be a component of DIGM 3300 Professional Practices — �as opposed to a WP-only or web-design-only class.

a living document!

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15-Week Curriculum Plan

Week

Topics/ Assignments

Instructor Prep

7

FSEE #6: Using Custom CSS in the Editor + Creating Anchor Links

Prep exercise

8

Create &/or refine FrontPage template + home page (revisit wireframe)

​

9

Create gallery (work samples, the main portfolio)

​

10

Continue to refine the gallery (thumbnail considerations, text descriptions, categories, other choices)

​

11

Refine “About” page as needed; work on Resume & Contact pages

​

12

Further refinements

​

This version continues to be a component of DIGM 3300 Professional Practices — �as opposed to a WP-only or web-design-only class.

a living document!

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15-Week Curriculum Plan

Week

Topics/ Assignments

Instructor Prep

13

Full Portfolio Due for in-class showing & class feedback, suggestions, & critiques.

​

14

Refinements to site based on class & instructor feedback

​

15

Final fully-complete portfolios due end of class.

Buy champagne…for later

This version continues to be a component of DIGM 3300 Professional Practices — �as opposed to a WP-only or web-design-only class.

a living document!

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Goodies for you;�Questions for me

  • Goodies for you: conference attendees may download class handouts and worksheets from profracheportfolio.com. I’m all about open-source!�
  • Questions for me?

THANK YOU