FSM IEC Campaign
Background
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Thelineer Ozhukum
NavaKeralam
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The Community-Led Total Water Sanitation
Movement
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The Situtation
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Nobody cares or wants to know what happens after we flush. Especially since what happens after we flush is an invisible issue for households. It is not a matter of conversation or concern, as they do not understand or recognize the risks associated with unsafe FSM. �
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Objectives of the camapaign
Insist a sense of personal responsibility – the role of the individual household
Increase awareness about correct FSM practices across the value chain
To create awareness among sanitation workers related safe handling of Liquid waste
To increase awareness about hand hygiene.
Heighten risk perception around the unseen
Build urgency to take action by making the threat personal
A visual personification �of fecal sludge
The idea of character is the unseen demon who lives under the feet, bubbling away, biding its time, waiting until that opportunity moment when it can erupt into a backflow or an overflow.
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RETROFITTING
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Desludging
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Treatment Plants
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Trigger
Messaging
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Key Themes- FSm
Containment
Build the right containment structure for your toilet.
Emptying
Desludge once in 3 years through a licensed/Registered operator
Disposal
Check with the desludger where the faecal sludge will be disposed and report indiscriminate dumping
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If the above is not followed, then the malabootham will raise its ugly, menacing and dangerous head to harm people above the ground and find its way into the water.
Campaign Rollout
Campaign Rollout Plan
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State Level Launch on 2/11/2022
Social Media Campaign
Print Media Campaign
District Level Launch on 19/11/2022
Capacity Building Programs
Exposure Visits
Campaigns at LSGI level
Registration of service providers
Data collection on containments
Retrofitting campaign
Campaigns involving students
Counter campaigns for Not in backyard attitudes movements
State Level Launch
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Handbook Release
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District Launch
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In Press
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Cover Articles
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Print Media Campaign
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State Wide IEC Campaign
Focused Campaigns on LSGIs where FSTPs will be constructed
Process
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Internal Discussions with Suchitwa Mission Team
Drafted a proposal, concept note and submitted to UNICEF for financial support
Agenda Placed in Executive Committee for approval
Presentation given for LSGD Minister
An startup selected for creatives and workorder issued
Campaign Launch
Dissemination through Suchitwa Mission channels
Monitoring & Evaluation
Budget
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Creative Development | 590000 |
Printing of Hand Books & Leaflets | 270000 |
IEC Workshop | 100000 |
Total | 960000 |
Budget Commitment by UNICEF
* Dissemination budget needs to be provided by Suchitwa Mission to LSGIs
No. | Item description | Unit | Quantity | Unit Price | Amount (Rs.) | Total Amount |
1.1 | Mascot | Nos | 1 | 30,000 | 30,000.00 | 30,000.00 |
1.2 | Motion Poster | Nos | 6 | 3000 | 18,000.00 | 18,000.00 |
1.3 | Social Media Posters | Nos | 30 | 1500 | 45,000.00 | 45,000.00 |
1.4 | Animation Video (120 sec) | Sec | 120 | 900 | 108,000.00 | 108,000.00 |
1.5 | 4 min Animation Video | Nos | 1 | 100000 | 100,000.00 | 100,000.00 |
1.6 | Designs for Wall Paintings | Nos | 3 | 5000 | 15,000.00 | 15,000.00 |
1.7 | Designs for Advertisements | Nos | 3 | 1500 | 4,500.00 | 4,500.00 |
1.8 | Cartoons | Nos | 10 | 2000 | 20,000.00 | 20,000.00 |
| TOTAL |
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| 340,500.00 | 340,500.00 |
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Discussion Time
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Thank You
Akhilesh Ramesh
IEC Specialist
TSU- Suchitwa Mission
WASH Institute
Email: akhilesh@washinstititue.org
Ph: +91 892 1111 374