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Business Communication Skills for Managers

Module 8: Developing and Delivering Business Presentations

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How do you develop and deliver a business presentation?

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Visual Aids

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Learning Outcomes: Visual Aids

8.1 Discuss the usefulness of visual aids and identify common presentation tools

8.1.1 Discuss key concepts to keep in mind as you create business presentations

8.1.2 Discuss available presentation tools to help engage your audience

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Presentation Tools and Visual Aids

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Presentation Tools and Visual Aids (Cont.)

Common Presentation Tools:

  • Presentation software
  • Polling software
  • Handouts
  • Giveaways
  • Pens/pencils/markers
  • Flip Charts
  • Dry Erase Boards

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Using Microsoft PowerPoint

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Learning Outcomes: Using Microsoft PowerPoint

8.2 Create a presentation using Microsoft PowerPoint

8.2.1 Create and save a new presentation

8.2.2 Add, delete, and move slides

8.2.3 Insert text boxes

8.2.4 Change theme on a presentation

8.2.5 Add images and clip art

8.2.6 Add videos

8.2.7 Arrange objects

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New Presentations

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Editing and Enhancing a PowerPoint Presentation

How do you add slides?

  • New Slide > Select layout > Enter

How do you delete slides?

  • Highlight slide > delete

Organizing Slides: drag and drop

Inserting Text Boxes

Changing Theme

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Visuals: Images, Videos, and Objects

Adding Images

  • Insert > Picture > Open

Adding Videos

  • Insert > Online Video > Open

Arranging Objects

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Practice Question

Your meeting organizer sends you an email asking you to edit your presentation down to 15 minutes to accommodate a “drop in” visit from your President. To delete one or more slides:

  1. From the Review tab, click on a slide thumbnail and select Delete
  2. Click on a slide thumbnail and select Ctrl+D (PC) or Command+D (Mac)
  3. From the Home tab, click on a slide thumbnail and select Delete

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Using Google Slides

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Learning Outcomes: Using Google Slides

8.3 Create a presentation using Google Slides

8.3.1 Create and save a new presentation

8.3.2 Add, delete, and move slides

8.3.3 Insert text boxes

8.3.4 Change theme on a presentation

8.3.5 Add images and clip art

8.3.6 Add videos

8.3.7 Arrange objects

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Creating and Organizing Presentations

Creating New Presentations

  • Click plus (+) sign in Blank Presentation box
  • Title: [Untitled Presentation] box and type title

Organizing New Presentations

  • Select new slide
    • Ctrl+M
    • Insert > New Slide
    • Slide > Duplicate slide
    • Right click > New Slide

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Images, Videos, and Arranging Objects

Art and images add impact: Insert > Image��Videos add visual interest and engagement: Insert > Video��Arranging Objects: layering text, imagery, lines, shapes

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Practice Question 2

You want to experiment with different color, layout, and font options, but the number of possible combinations is overwhelming. You decide to scroll through the theme options to see how they work with your material. To do that:

  1. select Theme and click on a thumbnail to apply
  2. select Format>Theme and select a theme
  3. select File>Open and select a theme

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Making a Presentation for a Meeting

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Learning Outcomes: Making a Presentation for a Meeting

8.4 Create a presentation intended for a business meeting

8.4.1 Identify key features of a good presentation

8.4.2 Identify the purpose, audience, and message of your presentation

8.4.3 Discuss common mistakes in presentations

8.4.4 Create a presentation intended for a business meeting

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Parts of a Good Presentation

Macro level: key elements are content, organization, and delivery

Content: substance and style

Organization: strong opening, logical and well-supported information, sense of flow, put thought into information design

Delivery: body language, word choice, personality & professionalism, passion on subject

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What is my presentation about?

Purpose: objective, intended outcome��Audience: who, why, factors such as age range, education level��Message: build idea inside minds of audience, research topic

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Discussion 1

In this video, what does Chris Anderson summarize as the four most important ideas to successfully sharing your ideas in a presentation?

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Activity

Watch this video and make a list of the advice that David JP Phillips gives for how to avoid what he calls, “death by PowerPoint.”

What else would you advise? Make a list of what to do as PowerPoint creator and what you should avoid.

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Making a Presentation for a Meeting (continued)

Hone in on your purpose, audience, and message��The Beginning:

describes baseline knowledge, adds tension and drama, establishes what is and what could be��The Middle:

describes contrasts between what is and what could be, establishes validity of logical conclusion��The End: includes a call to action and provides a new bliss

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Discussion 2

In addition to keeping your end (your desired outcome or audience action) in mind, you need to consider your audience’s desired outcome. As Theodore Roosevelt noted: “Nobody cares how much you know, until they know how much you care.” And speaking of care, do your audience a favor and invest at least as much time in the design of your slides as the selection of your words.

What are other ways that you can convey how much you care about your topic?

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Quick Review

  • Creating a good presentation
    • involves research, analysis, reflection
    • start with end in mind
    • think of purpose, audience, and message
  • Keep desired outcome in mind (audience and personal)
  • Test drive presentation: ask colleagues, friends, family to listen
  • Reject bad presentation memories