Before you start

This template was created by the amazing Experience Design team @Wayfair.

We are hiring! Check out our openings here

Have a question? Reach out to us @wayfairdesign

​

​

Credits:

Design Sprint by GV

Design Sprint in 4 days by AJ&Smart

​

Make it your own

Make a copy of this template and use “Change Theme”.

How to prepare your Design Sprint

The following slides are “skipped”

Useful links

What’s a Design Sprint and why is it important? Link

Daily checklist: Day 1

Design Sprint 2.0 Process Explained (video). Link

​

​

Why a design sprint?

1. “Sprints reduce waste — time and money.”
2. “Everyone understands (and follows) business goals from project start.”
3. “Sprints help build products people will actually use.”
4. “We bring everyone working on the project together.”
5. “Jobs said Sprints are much better than focus groups.”�On the last day of the Sprint, devoted to user testing, we show the built prototypes to users and get actual feedback. Much more rewarding and valuable than any kind of focus group.

Check list

Couple of weeks before

• Launch research
• Gather quantitative data
• Make list of participants
• Book a room

Couple of days before

• Gather the supplies (sharpies, letter paper, rectangle post-its, small and big sticky dots, tape)
• Make the presentation, get experts to add their slides
• Print relevant slides (Minute by Minute agenda, Design Sprint process, Research, Company Mission/Vision, …)
• Ask participants to do their homework (watch a video about design sprint, and find one inspiring example they will share during demos)
• Check the room (working TV/Screen, whiteboard, …)

The day of

• Remind the participants to come early and be ready to share their example
• Get in the room 60 minutes before
• Put the printed slides on the wall

​

Useful tools and tricks

Timer app for iPhone/iPad link

Extremely useful so you can display at all times the different timer required.

​

Must read Link

The Facilitator’s Handbook: 24 Design Sprint Tips by Jake Knapp

​

Set your room prior

Before Day 1 starts, spend 1 hour preparing your room with whiteboard and/or giant sticky posters. See next slide for a suggested layout of your room.

This will allow the Design Sprint team to see all the steps that will be achieved. It will help them understand that each step is part of a bigger process.

​

Previous research

Parking Lot

Daily retro notes

What worked, what could be improved

FAQ

​

Roles

Note & Vote

HMW

Expert List

Goals, Hopes, and Fears

LAYOUT OF THE ROOM - DAY 1

Sprint Goal

​

1. Q1
2. Q2
3. Q3

All HMW per theme

All goals and questions

Map with most voted HMW

Lightning demos big ideas

Live Note taking

Company Mission and other interesting data

Empathy map

(optional)

Wall 1

Wall 3

Wall 2

Final tips

Always show examples for each step.

​

Make sure to have your Minute by Minute agenda AND the timing of each step. Ex: 9:30 am - 9:45 am Step 1 (15 minutes)

​

Make the team participate in the preparation:

• Bring breakfast
• Bring snacks
• Bring drinks
• Buy supplies
• ...

The design sprint slides start here

​

[team name]

DESIGN SPRINT

[Project Name]

[date of design sprint]

🎉 WELCOME! 🎉

But first… an introduction

In This Together

1. SAFE SPACE

This is our room.

We adapt it how we want.

No technology allowed (allowed outside and during breaks).

​

2. NO BAD IDEA

We have a “parking lot” for any idea or thought to keep for later use.

→ You can add ideas to the Parking Lot at any time

​

3. ALWAYS IMPROVING

A design sprint is never perfect:

No perfect tasks

Different from what our team has done in the past

→ Add ideas to Daily Retro Board at any time

THE ROLES

The roles of the Design Sprint Team (us!)

The facilitator(s) - Neutral

• Keeps the flow running
• Pretends to not know much
• Asks “Why?” and other simple questions
• Answer any question about the process and the Design Sprint

​

The decider - Positively Biased

• As more votes than the rest of the team.
• Always votes last.
• Makes tough decisions when we prioritize or we have a tie

​

The team - Diverse

• Brings all possible genuine ideas.
• Challenges the status quo.

IS IT OK?

Asking for your permission

Who has watched

the video?

questions?

Google Venture has run sprints with companies like Nest, Flatiron Health, and Medium—to help them enter new markets, design new products, develop new features for millions of users, define marketing strategies, and much more.

TRUST THE PROCESS

At the end of this sprint:

💥 1 clickable prototype will have been

tested by 5 users! 💥

​

Every step we will do leads us to that outcome.

The steps are sometimes uncomfortable or weird, and it’s ok...because it works

Let’s look at our 4 days

Again,

at the end of this sprint

1 clickable prototype will have been

👏👏👏 tested by 5 users! 👏👏👏

​

Every step we will do leads us to that outcome.

DAY 1

Morning is packed with good stuff!

AGENDA - DAY 1

9:00 - Intro. Sprint Goal & Questions.

9:45 - Experts Q&A Part I, Write HMW

10:30 - HMW Share

10:35 - Break (5 min)

10:40 - Experts Q&A Part II, Write HMW

11: 40 - Break (10 min)

11:50 - Research Activity (1 hour)

​

12:40 - Lunch (1 hour)

​

1:40 - Organize the HMW notes (10 min). Vote on HMW notes (10 min). (20 min)

2:00 - Make a map (30 min)

2:30 - Pick a target (30 min)

3:00 - Lightning talks (20 min)

3:20 - Break (10 min)

3:30 - Four Step Sketch: Solution sketch Note Taking, Doodling, Crazy 8's, Concept

5:00 - Plus and Deltas

At the end of the day

We will have created different solutions

At the end of the day we will have concepts that look like that

Let’s Do This!

But first, how do you peel a post-it note and a giant post it that we have all over??????

Long Term Goal

What we are solving for in the sprint

Long Term Goal (15 min)

​

​

​

​

What is our goal?

What will our customers do differently on “Discover” in 2 years from now?

This sprint will try to solve this goal.

​

Tasks:

• 3 minutes walking in the room
• 5 minutes to write 1 goal on 1 post it
• Vote (T1 / D1 personal goal)

​

Important note:

The goal has to be framed around a new customer behavior.

This is critical for the success of the following steps,

particularly the “Map” step.

Blue bottle goal was:

“Get people to buy coffee online”

Sprint Questions

Questions we can ask experts or users

Sprint Questions (10 min)

​

​

You want to dig into what might prevent the company to achieve the Design Sprint Goal:

• What questions do we want to answer in this sprint?
• To meet our long-term goal, what has to be true?
• How could we fail?
• Blockers we might face, resources we don’t have, assumptions we make, ...

​

Tasks:

• 5 minutes to write 2 questions on 2 post its
• 5 minutes to vote with 2 dots
• Decider picks most important

​

​

One Blue Bottle

question was:

“Will people trust us to buy their coffee online?”

Expert Talks

Expert Talks - PROGRAM

• Expert 1: topic (9:45 - 10:00)
• Expert 2: topic (9:45 - 10:00)

10 minute break

• Expert 3: topic (9:45 - 10:00)
• Expert 4: topic (9:45 - 10:00)

​

Taking notes

But first, how can we take notes in a way that we can compare them?

What is a “HOW MIGHT WE”? (5 min)

HMW

@user

#toomanyclicks

Optional

Pizza Delivery Examples:

​

HMW make pizza delivery happen in an instant?

​

HMW make pizza healthier without changing the taste?

​

HMW make pizza delivery like going to a fortune teller?

​

You can add “in order to”....?

​

​

Makes sure to focus on opportunities and problems first not solutions

Ex. how might solve problem not hmw build a screen

At the end of each talk, select or have 2 or 3 HMW

This will dramatically help us when we have to read...

All Of Them!

Expert Talks

Questions you could ask:

• What is our product?
• What does it do?
• Who uses it?
• Who is using currently and who would we want to use it?
• What is our product trying to solve?
• If everything was perfect, what would our experience look like in 2 years?

Between Talks:

Put your HMW on 1 of the walls

[Insert Expert Talk Name, Title]

(if needed) Expert talk 5 minute slide

Quick Break 😍

5 min

[Insert Expert Talk Name, Title]

(if needed) Expert talk 5 minute slide

Between Talks:

Put your HMW on 1 of the walls

[Insert Expert Talk Name, Title]

(if needed) Expert talk 5 minute slide

Put the HMW on the board

5 min

Break 😍

10 min

Research

11:50 - 12:40

LUNCH!

HMW categories and votes

This is a “trick” to make sure we read all the HMW and understand the perspective of everybody in the room = don’t overthink it

HMW Categories & Voting (2 x 10 min)

Categorize all the HMW (10 minutes).

Make sure to keep it under 10 minutes. Categories will not be used later on. They are just a way to quickly structure all the information the team has gathered. Chose very simple categories like:

• Onboarding
• Delivery
• Trust

​

Vote on most important/urgent HMW we should focus on during the sprint (10 minutes)

• 3 Green dots
• Decider gets 5 Red dots

​

Put the most voting HMW on a separate board. In a tree format:

• 4 votes
• 3 - 3 votes
• 2 - 2 - 2 votes

​

Map

Seeing our solution in context

MAP (30 min)

Who are our customers and key players?

What is our ending? Our completed goal? (Draw on the right.)

In the middle, we are going to make a flowchart showing how customers interact with our product.

​

Tips

Can include more than just users.

Start with a simple structure: Discover | Learn | User | Goal

Keep it simple: five to fifteen steps.

​

​

Target

What will we be prototyping?

How to pick the target? (30 min)

What is the focal point of our sprint?

​

1- Add the Most voted HMW

2- Discuss briefly

3- Decider outlines the target with a marker

Lightning Demos

Big ideas from other sites

Lightning Demos (3 minutes per person) (20 min)

Write down on a sticky:

What is the big idea here that might be useful?

​

One note taker makes quick sketches: who wants to?

​

​

Break 😍

10 min

Sketches

4 steps to gradually get you to �gather your thoughts and create your solution easily

Sketch Steps

1. Notes. 20 minutes.

Silently walk around the room and gather notes.

1. Ideas. 20 minutes.

Privately jot down some rough ideas. Circle the most promising ones.

​

1. Crazy 8s. 8 minutes.

Fold a sheet of paper to create eight frames. Sketch a variation of one of your best ideas in each frame. Spend one minute per sketch.

​

1. Solution sketch. 90 minutes.

Create a three-panel storyboard by sketching in three sticky notes on a sheet of paper. Make it self-explanatory. Keep it anonymous. Ugly is okay. Words matter. Give it a catchy title.

Note taking (20 min)

1. Write down the goal and questions

​

1. Copy things down to have them in your short term memory

​

1. Reorganize your notes in a journey/story/experience

​

Do not create solutions (this is next)

Ideas (20 min)

1. Translate the previous notes into ideas.

​

1. Start drawing little sketches and doodles.

​

1. Doesn’t need to be beautiful, it is just to start.

​

1. Last 3 minutes are dedicated to highlighting the best ideas.

Crazy 8s (8 min)

1. Take a sheet of paper and fold it in half 3 times.
2. From your ideas, use 2 or 3 ideas to sketch quickly 8 concepts.
3. Quantity over Quality. We want to see 8 quick concepts, not 3 beautiful ones.

Quick Break 😍

5 min

Solution Sketches (90 min)

1. Stick 3 papers together
2. Create a self explanatory artifact
3. Ugly is ok, clean is important, words are important
4. Explanations on postits (so you can easily remove/change them)
5. Focus on only one big idea
6. Give it a catchy nickname (because it’s anonymous!)

Catchy nickname

Simple explanations

Simple explanations

Simple explanations

Simple explanations

END OF DAY!

+ and deltas (2 min)

🌿 THANK YOU! 🌿

If you have any questions or suggestions, come early tomorrow and we’ll talk about it

WELCOME TO

DAY 2!

Decide

AGENDA - DAY 2

10:00 - Day 1 Recap (Goal, Questions)

10:15 - Heatmap voting (15 min)

10:30 - Solution Presentation (20 min)

10:50 - Straw Poll and Pitch (10 min)

11:00 - Break (10 min)

11: 10 - The Super Vote (10 min)

​

12:00 - Lunch (1 hour)

​

1:00 - User test flow (30 min)

1:30 - Storyboarding part I (30 min)

3:00 - Break (10 min)

​

3:10 - Storyboarding part II (30 min)

4:00 - Plus and Deltas

​

​

Extra time built in!

Heatmap vote

What do you like?

Heatmap vote (15 min)

Goal:

Create a heatmap using small red dots

​

​

One rule:

Vote for as many things as you want, be generous

​

🎉

​

Questions? Write them on a post it and put them under the concept

Solution Presentation

What do we have?

Solution Presentation (20 min)

Think of this step as a break, a moment to reflect on the concepts. Not a pitch of each concept.

1. The Facilitator summarizes each concept, using the heatmap votes as a guide to show where the team has an interest.
2. One team member writes notes on Rectangular stickies: the big ideas (3 to 4 per concept) they are put above each concept.
3. Questions under the concepts are answered by the facilitator.
4. If any outstanding part is missing, the creator of the solution can express them in less than a minute (put a timer on!)

​

​

This step is uncomfortable for the facilitator and for the Design Sprint team.

It is very important to only have the facilitator present so that:

• The Design Sprint team takes a mental break and hears about the solutions from a different perspective.
• The team doesn’t open a debate and talk specifics on each concept (there will be time to do that after!).
• The team takes notes and start thinking about the one concept they would finally vote for.

Straw Poll Vote

Decider, you just enjoy 🙌

Straw Poll (5 min)

The binding vote is now!

Review our sprint goal and questions.

Team only, not the decider(s)

• Put your initials on big dot
• Vote on your favorite concept
• Write down on a post it why you think we should prototype the concept you voted for.

​

​

​

​

​

Pitch

Pitch to the decider(s) in one minute the concept you voted for.

Tip:

Convince the decider that it will help the team achieve the Sprint Goal and answer the Sprint Questions.

​

Decider Vote

Decider, you decide 👌

Decider... Decides

Decider gets 2 big green dots

Tasks:

1. Draws a star on them
2. Uses 2 dots to “create” the prototype that will be tested

Options:

• Put the dots on full concept to be prototyped.
• Put 1 dot on a full concept, put the other on a feature from another flow.

​

​

Also, I feel like it is a part where we can get creative as a team. Decider gets final go

LUNCH!

🌯

User test flow

What will participant test?

User test flow (30 min)

1. Write 6 steps on a sticky based on an action (hover, scroll, click, tap. Ex: User reads facebook page and clicks on article)
1. Look at Sprint goal, questions and map
2. Write first and last steps
3. Fill in the middle

​

1. Put action steps on board and read them aloud (30 sec)
2. Decider goes first or last

​

1. Vote! (5 min)
2. Team: 1 vote on one flow
3. Decider: 2 votes, one for a flow, one for a specific step to be added to the flow

Storyboarding

What the screens will look like

Storyboarding

1. Somebody is the room will be the drawer

​

Part 1

• Draw 8 boxes on the whiteboard
• Add post its from user test flow (leave blanks if needed)
• Reuse any existing drawing from previous concepts
• Find drawings, cut them out, tape them where useful
• Do not add any steps or new things

Storyboarding

Part 2

• Fill in the missing pieces with new drawings
• Start with the first one
• Then the last one

88

END OF DAY!

+ and deltas (2 min)

DAY 3

Prototype

DAY 4

User Test

Interviews

1. Live note taking on Miro or google sheet
1. Write notes with the same format: Positive, Negative, Neutral.
2. Note if interviewee comments are prompted or unprompted.
3. At the end of each interview, each note taker rates qualitatively if the Goal of the Design Sprint was achieve (Yes/No/Neutral) and if the Design Sprint Questions were answered. (see example in the next slide).
2. Review the highlights between interviews
3. Making themes as a team
4. Use all note taker’s qualitative assessments of Goal and Sprint Questions to create a “final” qualitative assessment.

Qualitative assessments for each user interview participant

At the end of all the interviews, all the note takers discuss:

• Did we reach our goal with participant X?
• Did the solution answered question Y with participant X?
• Gather quotes to validate the qualitative assessments.

SLIDES TO PRINT

Previous research

Parking Lot

Daily retro notes

What worked, what could be improved

FAQ

​

Roles

Note & Vote

HMW

Expert List

Goals, Hopes, and Fears

LAYOUT OF THE ROOM - DAY 1

Sprint Goal

​

1. Q1
2. Q2
3. Q3

All HMW per theme

All goals and questions

Map with most voted HMW

Lightning demos big ideas

Live Note taking

Company Mission and other interesting data

Empathy map

Wall 1

Wall 2

LAYOUT OF THE ROOM - DAY 2

Solution Sketches

Sketch 1

Sketch 2

Sketch 3

Sketch 4

Sketch 5

Sketch 6

HOW MIGHT WE

HMW

@user

#toomanyclicks

Optional

Pizza Delivery Examples:

​

HMW make pizza delivery happen in an instant?

​

HMW make pizza healthier without changing the taste?

​

HMW make pizza delivery like going to a fortune teller?

​

​

Makes sure to focus on opportunities and problems first not solutions

Ex. how might solve problem not hmw build a screen