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ESOSE

By: David Ng, Sarah Lee, and Tuzette Vu

Economy for Everyone

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Cap the Frog

Mascot

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  • $ &
    • >> Dollar and Euro
    • >> Go Global
    • >> Recycle
    • >> Clockwise: moves with time
  • SOS
    • >> Save Our Souls
  • $↻$
    • >> Money makes World Go Round
  • Frog
    • >> Wealth symbol in China

Logo Meaning

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  • Green
    • >> Money
    • >> Nature, Life
  • Light Pink
    • >> Love for Self & Others
    • >> Care for Earth
  • Bright Green
    • >> Attention grabbing
    • >> Lively, Vigorous, Fresh, Modern
  • Blue
    • >> Trust, Calm, Loyal
  • Brown
    • >> Security, Safe, Wholesome
    • >> Ground, Soil

Color Palette

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Backgrounds

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Backgrounds

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E S O S E

c

onomy

tability

rganic

tructured

veryone

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Economy

  • Production, Distribution, Use, and Exchange of goods
  • Finances

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Stability

  • Reliable
    • >> Can depend on us, Trustworthy
  • Secure
    • >> Info is Well Protected
  • Safe
    • >> Not Intimidating, Straightforward, Approachable

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Organic

  • Natural
    • >> Good for Earth
    • >> Healthy
  • Unifying
    • >> Flows as a whole
    • >> Coherent, Logical

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Structured

  • Organized & Orderly
    • >> Know where to look
    • >> Well Constructed and Placed
  • Clean & Clear
    • >> Easy to Understand
    • >> Simple, Straightforward

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Everyone

  • E for Everyone
  • Inclusive & Accessible
    • >> Free!
    • >> Economists + Everyday People
    • >> Foreign Currency

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Tracks

  • Sustainability
    • >> Environmentally Friendly
  • Social Good
    • >> Beneficial to Local Community & Worldwide
  • Health
    • >> Mental: Stress
    • >> Physical: Food, Body, Decisions

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Our Mission

  • We are an environmentally friendly Fintech focused team that believes in equal opportunity for all. Our goal is to provide support through a reliable and free web application, which uses the consumer’s saved data to create logical simulated predictions to guide people in their financial decisions. People from all backgrounds are included regardless of their social class and level of education or financial expertise. As Money makes the World go Round, we advocate for an “Economy for Everyone.

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Takeaway & Future Plans

  • Overall, we want to show our love and care for the Earth
  • Help fellow community members lead self sustaining lives in terms of financial standing and good health
  • ~
  • Future Extensions
    • >> Foreign Currency Conversion
    • >> Website Revamp, App, & More Options
    • >> Collaboration: International & Banks