Latino Readers
Desire Better Health & Health Information
In 2004 only 62% of Latino Readers had Health Insurance
Now 76% of Latino Readers have Health Insurance.
Source: LatinoLYTICS 2024 National Media Study
Health Insurance
Coverage Has Increased
Latino Readers Want More Health Information
That means 6.32 MILLION Latino Reader Households now are covered with Health Insurance
Source: LatinoLYTICS 2024 National Media Study
Latino Reader Health Insurance Coverage Has Increased
Each Latino Reader Household make,s an average of 10.6 Doctor Clinic, or Hospital visits annually
That means a total of 87.9 MILLION Doctor Visits a Year
Source: LatinoLYTICS 2024 National Media Study
Latino Reader Doctor & Clinic
Visits Have Grown
91% of Latino Readers want more ARTICLES and/or ADVERTISING about HEALTH Issues
Source: LatinoLYTICS 2024 National Media Study
Latino Readers Want More Health Information
This means there’s a total of 14.1 MILLION Latino Readers seeking more Health Information in a language they are comfortable in
| Percent | Readers Wanting Info |
Women’s Health Issues | 60% | 9.3 million |
Depression | 51% | 7.9 million |
Mental Health | 50% | 7.7 million |
Men’s Health Issues | 49% | 7.6 million |
Latino Readers Want More Health Information
The Top Four Health Issues
For Latino Readers
| Percent | Readers Wanting Info |
Vision | 41% | 6.4 million |
Allergies | 41% | 6.3 million |
Mental Health | 41% | 6.3 million |
Latino Readers Want More Health Information
The Next Four Health Issues
For Latino Readers
| Percent | Readers Wanting Info |
Cholesterol | 39% | 6.0 million |
Cancer | 36% | 5.6 million |
High Blood Pressure | 34% | 5.2 million |
Latino Readers Want More Health Information
Another Three Key
Health Issues For Latino Readers
In 2004 only 36% of Latino Readers had Dental Insurance
Now 51% of Latino Readers have Dental Insurance
Source: LatinoLYTICS 2024 National Media Study
Latino Readers with Dental Insurance Coverage Has Increased
For more information about LatinoLYTICS, our research, or our parent company Latino 247 Media, please contact:
Kirk Whisler
760-579-1696. kirk@whisler.com
For more information about placing ads & NAHP Media, please contact:
Anita Grace
763-792-3538
anita@GraceMulticultural.com