World
Password
Day
Global Survey 2021
Current challenges for internet users
Have you been affected by a data breach�in the last 18 months
33%
24%
24%
17%
22%
United States
Japan
Australia
United Kingdom
Global
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Awareness of password security best practices is high, but not always put to use
95%
somewhat to very familiar with password security practices
85%
claiming they reuse passwords for multiple sites
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Top 3 most important factors when choosing a Password Manager
3. Price
2. Ease of Use
1. Security
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How do you manage your passwords
70% favor Security over Easy-to-Remember when picking passwords
However, My Memory is the most popular choice to manage passwords
Given recommendations for long, complex, unique passwords,
Memory isn’t a sustainable option.
Pen and Paper
Documents
on Computer
My Memory
Password Management Software
59%
33%
28%
28%
19%
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Frequency of your password resets�when memory fails
56% resetting passwords from as frequently as every day to once a month
Resets add to
compared to the secure and convenient approach of using a password manager
37%
44%
5%
14%
Roughly Once a Month
Rarely
Multiple Times a week
Every day
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Opportunities
Do you currently use a password manager
Yes
30%
Have before �but not now
15%
54.5%
55%
No
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Employees seek empowerment at work
Does your employer require you to use a password manager?
Do you think workplaces should provide employees with a password manager?
Yes
65%
73%
Yes
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Which kind of password do you favor?
67%
33%
Easy to remember
More secure
11
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How many sites or apps do you
manage with passwords?
manage passwords for 50 or more different sites or apps
manage passwords for fewer than 10�sites or apps
1 in 10
1 in 4
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More than half never share passwords�for personal or work use
54%
57%
Never share passwords with others at work
Never share passwords with others in their personal life
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Two-Factor Authentication�more common for personal use
80%
Very or somewhat familiar with 2FA
69%
Use 2FA for work accounts
74%
Use 2FA for personal accounts
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Why did you start using a password manager?
54%
43%
31%
23%
17%
14%
It seemed like a good way to protect my digital information
I kept forgetting my passwords
I use one at work
I heard or read about it in the news
I wanted to share passwords with my partner/family members
I was hacked
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Why do you not use a password manager?
I don’t want to pay for password protection
I’m afraid the
password management
software will get hacked
My current system works
I don’t know how to get started
I don’t know which one to use
39%
33%
28%
28%
25%
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Who would you like to start using a
password manager?
41%
16%
4%
13%
14%
Spouse
Parent
Friend
Child
Grandparent
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Which do you currently own?
97%
97%
Smartphone
Laptop
70%
Automobile
60%
Smart Tv
44%
Smart
speaker
42%
Pets
50%
Desktop
Fitness
Equipment
39%
Luxury watch
16%
Motorcycle
14%
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