TAMID Group

Project Team Member Trainings

Overview of Training

Module 1 - What is Consulting?

Module 2 - Core Frameworks

Module 3 - Key Consulting Skills

Module 4 - Expectations & Protocol

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SWOT Analysis

Threats

External risks to business performance

• Emerging competitors
• Regulatory changes (e.g. import restrictions)
• Changing customer attitudes (e.g. prefer online shopping)

Opportunities

External chances for growth

• Underserved markets (e.g. expansion into Asia)
• Emerging customer needs
• New technologies or partnerships (eg. new AI tools)

Strengths

Internal advantages that set the business apart

• The firm’s core competencies and competitive advantages.
• Tangible assets (e.g. technology, infrastructure)
• Intangible assets (e.g. brand, talent, culture)

Weaknesses

Internal limitations hindering performance

• Resource constraints (e.g. limited funding or staff)
• Operational inefficiencies (e.g. slow decision-making)
• Lack of differentiation or outdated offerings

SWOT Analysis: McDonald’s

Threats

• Intense competition from both global and local brands
• Regulatory changes related to nutrition and labor standards
• Economic downturns impacting consumer spending

Opportunities

• Growth potential in emerging international markets
• Increased use of technology (e.g., mobile ordering, AI)
• Healthier options to attract health-conscious consumers

Strengths

• Global brand recognition with high brand loyalty
• Efficient supply chain and franchising model
• Standardized menu with adaptability to local markets

Weaknesses

• Perception of offering unhealthy food to customers
• Dependence on franchisees can lead to inconsistent service
• High reliance on processed ingredients over fresh alternatives

Porter’s Five Forces

Bargaining Power of Suppliers

How much power do suppliers have over prices and companies’ terms?

Bargaining Power of Buyers

How much power do buyers have on influencing prices and products?

Threat of Substitutes

Do alternative products pose significant risks and threats?

Competitive Rivalry

How intense is competition among existing firms?

Threat New Entrants

How easy/likely is it for new competitors to enter the industry?

Porter’s Five Forces: Apple

Bargaining Power of Suppliers

MODERATE - relies on few tech suppliers for components but some suppliers still hold leverage in areas like chip manufacturing

Bargaining Power of Buyers

MODERATE - strong brand loyalty and product differentiation, but high expectations

Threat of Substitutes

HIGH - many alternative high tech devices and platforms such as Android devices, PCs, and other tech brands

Competitive Rivalry

HIGH - faces strong competition with major industry players, like Samsung and Google

Threat New Entrants

LOW - high barriers to entry due to major supply chain, economies of scale, and established brand reputation

Singapore Taxi Market Overview

What is Consulting?

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4 Ps of Marketing

Price

Product

Place

The amount of money customers pay for the product

Goods or services a company offers to meet customers’ needs

The distribution channels and locations where the product is sold

Promotion

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The marketing strategies used to inform, persuade, and attract customers

Singapore Taxi Market Overview

What is Consulting?

9

Example: 4 Ps of Marketing

Price

Product

Place

Competitive pricing strategy, varies by region and packaging (can, bottle, multi-pack)

Flagship soft drinks (Diet Coke, Coke Zero), iconic branding (red label, bold logo)

Sold in over 200 countries, available in supermarkets, convenience stores, restaurants, vending machines

Promotion

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Global ad campaigns, sponsorships of major events, seasonal packaging

Coca-cola Products

5 C’s

→ Company Background

5

Context

Cover broader external factors such as social and demographic trends, political or legal developments and emerging technologies.

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5 Cs: Nike

Company - Nike is a global leader in athletic apparel, known for innovation, strong branding, and an extensive supply chain.

Competition - Nike faces competition from Adidas, Puma, and other innovative athleisure direct-to-consumer brands.

Context - Nike operates in a market shaped by evolving trends and challenged by economic shifts and supply chain pressures.

Customers - Nike targets a broad demographic, including athletes and fitness enthusiasts across age groups.

Collaborators - Nike collaborates with top athletes, and retail partners to improve its products and reach a global audience.

If you have any questions, please contact our consulting team at consulting@tamidgroup.org