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VISUALISING DATA

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Giving life to numbers

X

A

B

C

1

20

1.1

0

1.2

7

1.5

10

1.8

7

2

0

2.2

1

5

5

2.5

2.5

10

1

2.8

4

9

0

3

5

5

0

3.1

0

3.2

2

3.3

20

3.4

4

3.5

1

3.6

0

3.7

2

3.8

20

3.9

4

4

1

4.1

0

4.2

5

5

6

4.3

3

7

8

4.4

2

8

9

4.8

0

10

10

5.3

1

8

5.5

5

5

5.6

6

0

5

6.1

1

20

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Look around you...

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Look around you...

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You know something, John Snow…

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UoY Development Plan

K 8.42741 YOR

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Not just bar charts

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Isotypes

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Isotypes

CC BY Nallerton via Wikipedia

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Information

is

Beautiful

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Would a pie-chart have done?

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Pie charts

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Node maps of Shakespearean tragedies

READ THIS

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Node maps of Shakespearean tragedies

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Weirder stuff

READ THIS

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READ THIS

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READ THIS

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READ THIS

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READ THIS

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Lots of data in a small space!

READ THIS

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Maps and time

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Time

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“Timelines Revisited”

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Visual shortcuts

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39 studies about human perception in 30 minutes

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Useful graphics

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Layers of information

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The Periodic Table crams a lot of information into a small space

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Tangible Visualisations

Tangible Visualisations

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Tangible Visualisations

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The Forest of Data

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More Tangible Visualisations

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Visualising with sound

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Visualising with video

Black Sea high frequency radar data over the course of one year – Refik Anadol

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Visualising with video

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The Other Extra Dimension: Interactivity

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FIRST, GET SOME DATA

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The Internet!

York Open Data

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The Internet!

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APIs

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=ImportHTML()

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ALSO, HARD WORK

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THE n DEADLY SINS

OF VISUALISATION

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Validation...

NUMBERS: What could be easier than 1, 2, 3?

How many siblings...?

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Vali-date-tion...

2001

n.d.

c.1977

ca.1982

1957-2019

1800s

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Valley-daton...

Birmingham

Near Huddersfield

Northern Europe

Yugoslavia

54.3049287,-2.3369909

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Tip: data validation is your grumpy friend

...otherwise your data on Rock’n’Roll stars might include…

Elvis, Elvis Presley, The King, elvis, Elvis Aaron Presley, The King of Rock n Roll...

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48

FORMATS

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FORMATS

First Name Surname Age DOB

Tom Smith 52 3/9/1966

Spike Milligan - 16/04/18

First Name,Surname,Age,DOB

Tom,Smith,52,3/9/1966

Spike,Milligan,-,16/04/18

<person>

<firstname>Tom</firstname><surname>Smith</surname><age>51</age><dob>1966-09-03</dob>

</person>

{firstname:”Tom”, surname:”Smith”, age:51, dob:”1966-09-03”}

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DEALING WITH MESSY DATA

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DEALING WITH MESSY DATA

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2023

2024

2025

Steph

8

6

9

Shaz

9

3

11

Your data is often ‘pivoted’:

that is, similar data in multiple columns

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Person

Year

Biscuits Eaten

Steph

2023

8

Steph

2024

6

Steph

2025

9

Shaz

2023

9

Shaz

2024

3

Shaz

2025

11

But that data is the same thing.

Having it separate makes it harder to count and play with in other ways.

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TOOLS

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Excel and Google Sheets

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Rawgraphs.io

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Charticulator

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Digital Creativity Tools:�Visualisation

digitalcreativitytools.everythingability.com/activities/tag/visualisation

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EXAMPLES

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ESC ’82�voting�

RAWGraphs

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ESC ‘82 box plot

RAWGraphs

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ESC ’82 voting

Palladio

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ESC ’82 voting

Charticulator

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Electorate share (40yrs)

RAWGraphs

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North-south spread of words in the �Yorkshire Historic Dictionary

Google Sheets

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Geographic spread of words in the �Yorkshire Historic Dictionary

Google Sheets

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MAKING INFOGRAPHICS

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Designing good infographics

  1. Be clear and concise.
  2. Use relevant imagery.
  3. Choose fonts, colours, shapes, and other design elements with a focus on the overall effect and style.
  4. Guide the viewer around the infographic.
  5. Make sure the information can be accessed in different ways.

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Fonts

Font choices impact readability, style, and tone.

Font size and spacing are also very important to consider.

If a viewer can't read your text, there's no point in it being there!

Music

Music

Music

Music

Music

Music

Music

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Colours

Pick a (simple) colour scheme and stick to it. You might match colours to an image or use a colour that matches the tone of the infographic.

Ensure you have good colour contrast between colours e.g. between text colour and background colour (whocanuse.com is a good checker).

Don't convey information just using colour.

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Plan your layout

Plan on paper

Try multiple layouts

Consider

reading

order

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Some online tools

Piktochart and Infogram are Freemium tools that let you enter tabulated data tables for some decent charts graphics…

But the free versions are pretty limited.

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Canva

Canva is an online design tool focused on visuals like graphics and videos.

It has a free version and also a lot of paid-for 'Pro' features (we don't have a University of York Pro licence).

Canva has a range of templates, some free and some paid-for, including infographic templates.

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PowerPoint

PowerPoint

subjectguides.york.ac.uk/posters

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Think in pictures...

Be concise with words...

“Let’s have a brew!”

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Free-to-use stock images

Many websites offer images you can use for free either with or without attribution (check information on the site), e.g. Unsplash, Pixabay, Pexels, Nappy, Wikimedia Commons

Be warned: most of these sites make their money by also having paid-for images appear, so check carefully when choosing your images!

Some options for free-to-use stock images (and video and audio)

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Sourcing images

Your own images?

Stock images?

AI..?

Searching for information: Sourcing and reusing media

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Choose your images wisely

Think about which image(s) you use to communicate things…

images aren't neutral!

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The Noun Project

Free icons!

Iconfinder

PowerPoint

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Designing an infographic in PPT

  • Set the page size (A4’s probably fine)
  • Draft some ideas out on paper: think about reading layout (columns like a newspaper? rows like a comic strip? boxes? does it flow logically?)
  • Consider the important details you need to convey. If it’s not essential, you probably should leave it off the page
  • Set up guidelines on your page to help create a balanced structure

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Designing an infographic in PPT

  • Draw your graphics. PPT has tools or you could just import things from elsewhere. You can always draw over the top of something too
  • Add your content; add your text (use shapes, not text boxes; space text out – empty space helps readability)
  • Think about your choice of colour – remember, minimalist simplicity is often best for infographics (you don’t want to distract from the message)
  • Export to PDF.

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Data visualisation�Skills Guide

subjectguides.york.ac.uk/skills/data-visualisation

There’s more slides on Data Viz in our

Visualisation 2019 deck