Social media live project submission

Facebook Campaign

Student Name: Raj Kumar Lugun

Campaign Problem Statement

{Please write down the problem statement and information provided to you}

Blog topic and link: Online T-shirt store (Dropshipping) | Website link: https://www.trendyodisha.in.net/trendyodisha/categories/women-s-tees/4599801044

Budget provided: Rs. 1000/- only

Objective: To drive traffic to the product page and website. To get maximum link clicks.

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TG: 1. Those who are interested in or liked the page of Bewakoof.com and Myntra.

2. Those who are interested in or liked the page of Fashion bloggers, shopping and

fashion.

Slide 1

Explain the targeting parameters

{Identify the targeting parameters you’d select to amplify your blog Give reasons for the same.}

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Targeting parameters:

1. Age Range: 18 to 30 years [women] (This age group includes college students and working professionals and majority of them have a strong affinity for printed tees, fashion & photography).

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• Location: Odisha (As the website name is Trendy Odisha. The store mainly focuses on the people of Odisha to create awareness, drive traffic and increase sales).

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• Interests: (a) Ad group 1 – Bewakoof.com & Myntra (I took a survey on my friends and followers. The majority of them buy tees from these brands. This was the reason to select these interests). (b) Ad group 2 – Fashion bloggers & shopping and fashion (Trendy Odisha sells classy, funky & trendy tees. These sets of people express interest in style, fashion, and photography and have a higher affinity to these categories of t-shirts).

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• Any other relevant targeting parameters: Narrow down with Behavioral: Engaged shoppers (These are people who are most likely to engage with ads or clicked on CTAs previously. This helps in maximizing clicks).

Slide 2

Campaign summary screenshot-1

{Submit screenshots of the campaign order summary for your ad. This should be submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name, Campaign objective, Targeting parameters and bidding strategy and the screenshot of actual ad (slide 4/next slide) with image, headline, text and CTA.}

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Slide 3

Campaign summary screenshot-1

{Submit screenshots of the campaign order summary for your ad. This should be submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name, Campaign objective, Targeting parameters and bidding strategy and the screenshot of actual ad (slide 4/next slide) with image, headline, text and CTA.}

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Slide 3

Ad set 1

Campaign summary screenshot-1

{Submit screenshots of the campaign order summary for your ad. This should be submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name, Campaign objective, Targeting parameters and bidding strategy and the screenshot of actual ad (slide 4/next slide) with image, headline, text and CTA.}

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Slide 3

Ad set 2

Campaign summary screenshot- 2

{Screenshot of the actual Ad with image, headline, text and CTA.}

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Slide 4

Ad group 1

Ad group 2

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your reference}

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Slide 5

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your reference}

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Slide 5

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your reference}

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Slide 5

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your reference}

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Slide 5

Campaign result screenshot- Demographics

{Share the demographics screenshot,we have attached a sample screenshot for your reference}

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Slide 6

Summary

Write a short summary covering following points (Word limit- 150 words):

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(a) What KPIs will you use to analyze the ad performance?

Ans: 1. Link clicks - to measure the traffic driven to the landing pages and website. 2. CPC - to analyze how cost efficient the campaign was. 3. CTR - to find out how relevant was the ad for the target audience. 4. Reach, frequency, & impression are other indicators to measure the number of person saw the ad, how many times a person saw the ad, and how many times the ad is viewed in total respectively.

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(b) Was the campaign a success or not?

Ans: With a budget of Rs. 1000 in the highly competitive industry plus running campaign for the first time, it is difficult to say whether the campaign was successful or not. I aimed 500+ clicks. Keeping that in mind with these data (CPC = 2.51, CTR = 1.31, link click = 376, reach = 24,594, imp. = 36,751) I can only say that it was a moderate campaign and there is a lot to improve.

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(c) Based on the results obtained, suggest some targeting optimizations that you would perform (atleast 2)

Ans: 1. Rather than targeting the entire state, I would have targeted 2 to 3 cities with a good number of college students & working professionals in the city. 

2. Targeting specific niche interest for specifically printed t-shirts (e.g. targeting dog lovers for dog print t-shirts, targeting harry porter community for harry porter print t-shirts).

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(d) Based on the results obtained, suggest some creative optimizations that you would perform (atleast 2)

Ans: 1. A video showcasing the usage, benefit & quality of the t-shirts to increase consideration.

        2. For specific niche targeting, I would go for a carousel ( e.g. image featuring a dog with a person wearing a dog print t-shirt, featuring a cat with the person wearing a cat print t-shirt, and so on ). 3. Providing maximum number of headlines for best combinations.

Slide 7