Transportation Proposal
February 22, 2018
Agenda / Today’s Topics
Team
The Boston Beer Company
Fast Facts / Current State
Goals, Priorities, and Strategic Initiatives
Value
Solution Summary
By The Numbers
Why C.H. Robinson
Recommendations and Next Steps
Questions
Team
C.H. Robinson
Hannah Hosty
Food & Beverage Strategic Account Manager
Team and presentation lead
Adolfo Castrejon
Food & Beverage Industry Specialist
The Boston Beer Company Profile
Alicia Maciel
Business Analyst
Goals, Priorities & Initiatives
Andrew Kamath
Business Analyst
By the numbers
Max Goodwin
Transportation Specialist
Solution summary and Why C.H. Robinson
The Boston Beer Company
Maria Hernandez
Senior Vice-President of Logistics and Supply Chain
Samuel Hubert
Transportation Director
Janet Smith
Vice-President of Sales & Customer Service
Bo Deitrich
Senior Director, Information Technology
The Boston Beer Company�Current State & Company Highlights
Mission Statement
“Seek long term profitable growth by offering the highest quality products to the U.S. Beer Drinker”
Largest Craft Brewer in the United States
HQ: Boston, Massachusetts
Company Size: 1,505 Employees
2016 Revenue: 967,000 M
Stock: $177.60
Company Highlights 2016
4.0 million barrels of beer and cider sold
135 different beer, tea and cider styles
Sells to 350 whole sale independent beer distributors → ultimately distribute to retailers & drinkers
Awarded the Bavarian Beer Medal
Competitive Environment
Highly Competitive in the U.S.
AB InBev & MillerCoors
Compete for share of distributor attention, time, and selling efforts
Compete for shelf, cold box, tap space
Brand loyalty and acceptance
The Boston Beer Company �Individual Goals, Priorities, and Strategic Initiatives
Maria Hernandez
Increase company profit through supply chain &
operating efficiencies
Reduce costs while maintaining quality
Lead company’s global expansion
Executive Sponsor of Freshest Beer Program &
Environmental Sustainability initiatives
Samuel Hubert
Day-to-day efficiency & effectiveness
Timeliness
Quality of transportation to distributors
“Real reporting” – efficient and user friendly
Janet Smith
Increase distributors meeting the
Freshest Beer Program goals
Better transportation service, forecasting,
production planning, cooperation with
distributors
Cut shipping costs to increase selling expenses
Bo Deitrich
Modernize the reporting and data analytics
associated with supply chain, distributor
success, and satisfaction
Determine “Build It” or “Buy It” decision
The Boston Beer Company�Goals, Priorities, and Strategic Initiatives
Efficient TMS Solution
Freshest Beer Program
Expand & Minimize Costs
Value �Solution Summary
Pains
Gains
Solutions
Value�By The Numbers
| Year 1 | Year 2 | Year 3 | Year 4 | Totals |
CH Robinson �Quoted Price* | $5,258,223 | $5,465,718 | $5,812,915 | $6,529,039 | $23,065,895 |
Coyote Quoted Price* | $5,504,030 | $5,721,224 | $6,084,652 | $6,834,253 | $24,144,159 |
Savings | $255,393 | $255,506 | $271,737 | $305,213 | $1,078,263 |
**Prices in NPV
4.47% Total Savings
Value �Differentiators
Navisphere
Process Management Logistics, Consulting
Managed TMS
Control Towers, Experts
Regional Logistic Process Management
Global Presence
Forecasting
Distributor Relationships, On-Time Deliveryy
Essentials for Freshest Beer Program Goals
Why C.H. Robinson
Growth & Scalability
Reliability
Navisphere
Flexible
Cost Effective
Service-Oriented
Global Footprint
Recommendations / Next Steps
30 Days
Introduce
60 Days
Train
90 Days
Implement
Questions?
Thank You
C.H. Robinson Transportation Proposal�Appendix
C.H. Robinson Gross Margin