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BRAND OVERVIEW

Garment used throughout the semester from h&m, ORIGINALLY priced $50.00 (denim Jumpsuit)
DENI STUDIOS is a Denim Focused apparel company that offers a fusion of unique and trendy high quality garments
Category: Womens
Price point: Moderate

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TREND forecast

DEMOGRAPHIC FORCES: MILLENNIALS AND GENERATION Z ARE SHARING THE SPOTLIGHT FOR BEING A SIGNIFICANT SET OF CONSUMERS IN THE FASHION INDUSTRY WHICH LEADS TO SHIFTS IN WHAT MAY BE CONSIDERED TO BE “MUST HAVES”
CULTURAL FORCES: INCREASED AWARENESS OF THE NEED TO BRIDGE THE GAP BETWEEN FASHION AND SUSTAINABILITY MAY LEAD TO CONSUMERS WANTING GARMENTS THAT ARE MADE WITH THE PLANET AND ENVIRONMENT IN MIND
ECONOMIC FORCES: SHIFTS IN CONSUMER SPENDING MAY LEAD TO CONSUMERS WANTING GARMENTS THAT ARE DURABLE AND CAN BE WORN IN DIFFERENT SETTINGS

$50.00

$80.00

$60.00

$100.00

Technical flats

JUMPSUIT

CROP JACKET

Bell bottom pant

Technical flats

PEEK-A-BOO DRESS

bralette

MINI SKIRT

SPECIFICATION SHEET

Tech PACK

TRIMS

color

FABRIC

LABELS