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Entrepreneurship Program – Session 3.2

Develop Your Website

Thursday, Sept 25 | 11am–1pm

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Agenda

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  • Recap of Session 3.1 (10 mins)
  • Participant Check-In (30 mins)
  • The Jobs Theory – What Job is Your Website Being Hired to Do? (20 mins)
  • Introduction to Google Sites & Other Builders (45 mins)
  • Website Graphics & Content (45 mins)
  • Homework & Wrap-Up (10 mins)

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Session 3.1 Recap

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  • Defined your products & services
  • Explored features vs benefits
  • Analyzed competitors’ websites & social media
  • Business Clarity Worksheet

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Participant Check-In (30 mins)

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  • What progress have you made on your products & services?
  • What questions came up while analyzing competitors?
  • How comfortable are you with starting your website (scale 1–10)?
  • 3 minute check in

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The Jobs Theory �What Job is Your Website Hired to Do?

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  • Websites are 'hired' to do a job for your customer
  • Examples:
    • Coffee shop → 'Help people find menu & hours quickly'
    • Doula → 'Build trust, encourage consultation booking'
    • Coach → 'Make it easy to buy courses or sessions'
  • Activity: Write down one job your website needs to do

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Introduction to Website Builders

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  • Google Sites – free, simple templates
  • Wix / Squarespace – drag-and-drop, creative flexibility
  • WordPress – customizable, scalable, more complex
  • Shopify – best for e-commerce
  • Tip: Choose a builder that matches your goals + comfort level
  • Hiring help
    • Upwork
    • Fiverr

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Website Graphics & Content

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  • Graphics: Logo, brand colors, high-quality photos
  • Layout: Keep it simple and clean
  • Content essentials:
    • Clear description of services/products
    • Contact info
    • Call-to-action (Book Now, Shop, Learn More)

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Good Website Examples

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  • Coffee Shop: Clean design, menu photos, easy online ordering
  • Reiki and Intuitive Coach: Warm and welcoming, easy book with me, other offerings
    • https://www.jenniferbrinn.com/
  • Doula: Warm imagery, testimonials, clear 'Book Consultation' button

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Demo Idea – Building with Google Sites

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1. Pick a template

2. Add pages: Home, About, Services, Contact

3. Insert images, text, and buttons

4. Preview on mobile & desktop

  • Activity: Draft one headline & one call-to-action for your homepage

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Homework (Due Sept 30)

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✅ Create or continue working on your website

✅ Secure your domain (optional)

✅ Create graphics & written content for your site

✅ Continue working on your Business Plan

✅ Update your Business Startup Checklist

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Closing / Q&A

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  • Any final questions?
  • Reminder: Start small – even 1–2 pages is progress
  • Encouragement: 'Your website is your digital storefront – keep it simple, clear, and welcoming'