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Ching-Wen Chen

GA4 Custom Exploration Reports

Reverse Path Trace Report (6)

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Objective

  • Create a custom GA4 Exploration report, Reverse Path Exploration report (5)
    • Visitor Journey Analysis
    • Reverse Path Analysis: The pages a visitor browses before placing an order.

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Download

The first data resource hyperlink

Google Merchant Demo Account

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【Data Download Method】

  • Click on the first data resource hyperlink.
  • Automatically download data to your GA4 account.

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【Data Download Method】

  • Click on the first data resource hyperlink ➜ Automatically download the data to your GA4 account.

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Please translate the following content into English, maintaining the original context and professional terminology:�GA4

User Daily Report

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Test Google e-commerce website

  • Google Product Online Store (URL)
    • https://shop.merch.google/

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Basic Operation-1

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GA4 Custom Exploration Reports

Reverse Path Trace Report

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Exploration ➜ Path Exploration Report

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Basic Operations-2

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First, establish a report template:

A. Visitor Journey Analysis

B. Reverse Path Analysis: The pages visitors browse before placing an order.

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Basic Operations-3

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The nodes in the path analysis [Node Type] ➜ have been fixed and cannot be added.

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The nodes in the path analysis of observation 3 [Node Type] ➜ are fixed and cannot be added.

  • There are currently four nodes, and it is not possible to add or delete any.

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Basic Operations-4

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Delete default settings, start all over again ➜ [Restart]

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Delete default settings and start over ➜ [Restart]

  • Please 【delete】 all default settings ➜ 【restart】

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Basic Operations-5

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Set the endpoint for the [Reverse Path] ➜ Select [Event Name] ➜ purchase

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Set the endpoint for the "Reverse Path" ➜ Select "Event Name" ➜ purchase

  • [End Point] Select [Event Name] ➜ Search ➜ Purchase

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Basic Operations-6

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After understanding where the customer starts, identify which web pages they visit ➜ Step 1: Select [Web Page Title Name]

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6- After understanding where the customer starts, identify which web pages they visit ➜ Step 1: Select [Web Page Title Name]

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Basic Operations-7

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Understanding the customer journey from the endpoint, browsing the web pages with the highest traffic ➜ Purchase ➜ ???

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7- Understand the series of web pages with the highest traffic viewed by customers before the endpoint ➜ Purchase ➜ ???

  • Click on "Purchase" ➜ Display the top 5 web pages from the previous step.

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7- Understand the sequence of web pages with the highest traffic that customers browse before reaching the final destination ➜ Purchase ➜ Google Merch Shop ➜ Home ➜ Google Merch Shop

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Basic Operations-8

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User ➜ Session ➜ Event ➜ Conversion

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8-User ➜ Session ➜ Event ➜ Conversion

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8-User ➜ Session ➜ Event ➜ Conversion

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  • The End

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