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Content

Entrepreneurship and Business Planning
Motivating Employees
Hiring, Training and Evaluating Employees
Creating and Pricing Products
Distributing and Promoting Products
Improving Productivity and Quality
Accounting and Pricing Products
Financing
Expanding Business

Hiring: işe almak

Training: eğitim, alıştırma

Evaluating: değerlendirme

Pricing: fiyatlama, fiyatlandırma

Distributing: dağıtım

Promoting: tanıtım, tanıtma

Productivity: verimlilik

Accounting: muhasebe, hesap tutma

Expand: genişleme, büyüme

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What will we learn?

How to start a new business
How businesses motivate employees
How products are priced and promoted
How firms finance their operations
How companies improve productivity
How businesses grow and expand

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Course Structure

Midterm Exam (30%):

It will cover topics studied in the first 7 weeks
Multiple choice questions

Assignment (20%):

It will be conducted as a group project (4-6 students)
Written report and class presentation
Details will be announced after midterm exam
Creating a new business, preparing a detailed business plan

Final Exam (50%):

It will cover topics studied after the midterm exam (Week 8-14)
Multiple choice questions

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What is expected from you?

Attend classes regularly - attendance is mandatory
Follow weekly topics
Participate in discussions
Complete assignments and presentations

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At the end of this course you will be able to:

Understand how a business operates
Evaluate business decisions
Explain how companies grow
Present business ideas

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Previously on Introduction to Business

Business is an enterprise that provides products or services desired by customers.

The goal of the business is to serve the needs of consumers by owners who seek to make profits.

Profit = Revenues - Expenses

Enterprise: girişim, kuruluş, firma

Desire: istek duymak, arzulamak

Seek: çabalamak, amaçlamak

Profit: kar

Revenue: gelir, hasılat

Expense: gider, harcama

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Factors of Production

Natural resources: Any resources that can be used in their natural form (land, gold, silver, iron, earth, rock etc.)
Human resources: People who are able to perform work for a business (Physical or mental abilities)
Capital:Machinery, equipment, tools and physical facilities used by a business
Entrepreneurship: The creation of business ideas and willingness to take risk

Natural resources: doğal kaynaklar

Human resources: insan kaynakları

Capital: sermaye

Entrepreneurship: girişimcilik

Land: yer, arazi, arsa

Willingness: gönüllülük, isteklilik

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Key Stakeholders

Owners: Gain profit, manage the business
Creditors: Financial support for expansions etc.
Employees: Required to conduct business operations. Managers?
Suppliers: Needed materials to produce products
Customers: They will create demand and revenue

Gain: kazanım, kazanç

Expansion: büyüme, genişleme

Conduct: yönetmek, yürütmek

Demand: talep

Owner: sahip, mal sahibi

Creditor: kredi veren

Employee: çalışan, işçi

Supplier: tedarikçi

Customer: müşteri

Stakeholder: paydaş

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Functions of Managers

Planning: Mission statement, strategic planning, tactical planning, operational planning, contingency planning
Organizing: new positions, promotions, job assignments etc. Productivity!
Leading: Motivating employees, taking initiative, being a role model
Controlling: Monitoring and evaluation. Performance!

Promotion: terfi

Assignment: görevlendirme

Initiative: girişkenlik, inisiyatif

Monitoring: gözetim, izleme

Evaluating: değerlendirme

Contingency: beklenmedik olay

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Managerial Skills

Conceptual Skills: Wide picture thinking
Interpersonal Skills: Communicating with employees or customers
Technical Skills: Skills about special kind of work
Decision Making Skills: Recognizing and defining problems and opportunities and selecting appropriate actions
Time Management Skills: Prioritizing work, efficient use of time and delegation

Wide: geniş

Conceptual: kavramsal

Communicate: iletişim kurmak

Recognize: tanımak, bilmek

Define: tanımlamak

Opportunity: fırsat

Appropriate: uygun, münasip

Prioritize: öncelemek, öncelik verme

Efficient: etkili