1 of 11

Figureheads, factions & fictions

Sanjana Hattotuwa

Research Fellow, Te Pūnaha Matatini

2 of 11

12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

6-20 February 2022

3 of 11

Photos by 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

6-20 February 2022

4 of 11

Video views by 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

10 February 2022

1,228,912

1,158,321

5 of 11

Video views by 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

11 February 2022

1,044,329

750,126

6 of 11

Facebook Livestream views by 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

10 February 2022

1,013,124

609,786

7 of 11

Facebook Livestream views | 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

11 February 2022

1,012,429

96,311

8 of 11

Interaction rate per post | 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

6-20 February 2022

4,234

347

9 of 11

Post counts| 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

6-20 February 2022

664

43

10 of 11

Facebook Live| 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

6-20 February 2022

31

4

11 of 11

Follower Growth| 12 mis/disinfo producers vs. 85 mainstream media Facebook Pages

6-20 February 2022

15,600

2,600