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Profit From The Source

Convención CPOnet

NOVEMBER 16, 2022

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Books and videos by Christian

    • 27 years of experience as procurement consultant
    • Currently advising the CPOs of German carmakers on the semiconductor crisis
    • Best known for the book “The Purchasing Chessboard” and his YouTube channel
    • New Harvard Business Review book “Profit from the Source”

Christian Schuh

BCG Senior Partner and MD

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Globalization

1990

2020

Source: BCG

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De-globalization

Source: BCG

Natural disasters

New regulation

Climate change

Trade & tariffs

Source: AFP

Shortages

Inflation

Pandemics

Wars & sanctions

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Many companies don't understand Procurement

CEOs spend just 1% of their time with suppliers …

7 min

… and will say that Procurement's only task is savings generation

"[…] They are right that better management of supply-chain risk is urgent. But will the CPO have time to do that while also cultivating suppliers; achieving breakthrough innovations; improving product quality; helping meet environmental, social and governance goals; and doing several other things as well?"

Source: WSJ ‘Profit From the Source’ Review (July 2022)

Source: Michael E. Porter and Nitin Nohria, “How CEOs Manage Their Time”, Harvard Business Review, July-August 2018, BCG analysis

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    • Semiconductor companies are much less dependent on the Auto industry than traditional Tier-1 suppliers
    • Long-term relationships key, shaped over sometimes decades of close collaboration including a differentiated interaction model like joint investments

"I had never had an automotive executive call me – until the shortage was desperate. In the past two years they call me and behave like my best friend. […] One auto maker called to urgently request 25 wafers! No wonder you cannot get the support"

TSMC CEO C.C. Wei to a �crowd in Silicon Valley 2022

Source: Bloomberg; BCG Analysis

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Having a CPO in the leadership team pays off

Source: BCG analysis of 150 companies out of “S&P 500” on stock price developments between 2000 and 2020​

Share price increase in %, indexed at 100% (2000)

  • 134%better performance
  • 100
  • 2000
  • 2020
  • 2015
  • 2005
  • 300
  • 0
  • 2010
  • 200
  • 400
  • S&P 500
  • 50 biggest S&P 500 companies with purchasing/supply chain management chiefs 

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How to Profit from the Source

  • Make your suppliers�and procurement leadership imperatives
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  • Treat your suppliers�as friends
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  • Empower your procurement team
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Demand upfront�double savings

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Achieve breakthrough�innovations

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Deliver unbeatable�quality

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Go twice�as fast

  • Go bionic:�Jumpstart to digital procurement

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Become truly�sustainable

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Halve

your risks

How the Company’s Ecosystem needs to change

How the Company needs to change

How the CEO

needs to change

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Apple – the supply chain company

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Companies now start to realize that change is needed: Example Volkswagen

Source: LinkedIn

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Profit from the Source

Launched June 21, 2022, in collaboration with Harvard Business Review Press.

The book draws on proprietary research and our first-hand experience in working

with some of the world’s leading companies. The focus of the book is how procurement and supply chain as a function needs to take center stage, for companies to increase profitability.

The book is divided into three sections:

A What The CEO must do to change?

B What The Company must do to change?

C What The Company’s Ecosystem (supplier network) must do to change?

Lessons from the book applied.

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Disclaimer

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bcg.com

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