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UniExplorers

Exchange for everyone

IS213: G1T1

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BUSINESS PROBLEM

We believe global exposure is key to a well-rounded education

“Ensure inclusive and equitable quality education and promote lifelong learning for all”

Global traction and understanding underpins success in careers in today’s globally connected environment. To have global exposure from the vantage of a university education is invaluable for international networking and global vision; it also open doors to bigger opportunities.

When students approach their global exposure opportunities with an enthusiastic and open mind, the benefits are immense. Academically, gaining a first-hand, real-world perspective of issues learnt in the classroom serves to deepen students’ learning and knowledge application. More importantly, the journey builds independence, empathy, open-mindedness, not to mention soft-skills like communication and teamwork. These attributes not only build character and personal development, but also give students an edge when they are seeking employment and advancement in the competitive workplace.

The UN Sustainable Development Goals hold that quality education is a right for everyone

This opinion is echoed by SMU’s Graduate Learning Outcomes, under the Global Citizenship category

Intercultural understanding and sensitivity
Understanding of the Asian context
Ethics and social responsibility
Understanding of sustainability issues

Given the vast importance of Global Exposure, we believe that access to opportunities such as exchange should be as widely available as possible.

Therefore…

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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BUSINESS PROBLEM

Information regarding exchange is dispersed and volatile

Management

Managing

Strategy

Operations

Course mappings change often

What mapped one semester may not the next

SMU’s own course offerings also change

!

Information is hard to access

Information is passed from person to person

If you don’t know anyone, you’re out of luck

!

What students look for differs

Each student’s interests differ

What each student looks for differs too

!

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

A personalized, user-centric experience connecting students and universities aligned with their personal preferences is key

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MONETIZATION

Our business model lends itself to monetization easily

Strategic options are available to universities looking to gather data and promote themselves

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

Students benefit

Access to unique and new experiences (trend of prioritizing authenticity)
Organic discovery of new universities

Universities benefit

New influx of interested and engaged students
Extended network opening up opportunities for more research and joint programs (competitive advantage!)
Better student-university matching
Get interested students of higher quality
Alcoholics rejoice!

Both students and universities get access to higher-quality opportunities with interested and engaged counterparts

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BUSINESS PROBLEM

Student forums demonstrate a clear need for such a solution

“hi anyone who has been to thammasat uni for exchange can pm me pls! need help regarding course mapping thank you”

“Hi :-) has anyone been to Spain for exchange? I just have a few quick questions regarding the visa process, please PM me! Would really appreciate it :-)”

“Hello! Anybody going Vilnius University? Please PM me. :)”

“Hi anybody done their exchange at university of gothenburg please pm me!”

“hello! If anybody is heading back to Barcelona, Spain from SG soon/end of year, I would greatly appreciate a DM! thanks!!”

“Hi, has anybody done or planning to do exchange in Tokyo in spring? Pls pm me thanks!”

Source: ask.SMU

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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Uniexplorers

Exchange for everyone

Introducing…

All the information, at your fingertips

Centralized course mapping information, regularly updated

Amenities and reviews, all in one place

An exchange network, for all

Chat with seniors and prospective exchangers in an open forum

Connect with other students also going on exchange

Personal, tailored recommendations

Threads recommended based on activity and interaction

Universities suggested to match your interests and goals

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UniExplorers

Exchange for everyone

User Scenarios & Demo

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INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

USER PERSONAS

From student’s posts, we can derive a few user personas…

“hi anyone who has been to thammasat uni for exchange can pm me pls! need help regarding course mapping thank you”

“Hi :-) has anyone been to Spain for exchange? I just have a few quick questions regarding the visa process, please PM me! Would really appreciate it :-)”

“Hello! Anybody going Vilnius University? Please PM me. :)”

“Hi anybody done their exchange at university of gothenburg please pm me!”

“hello! If anybody is heading back to Barcelona, Spain from SG soon/end of year, I would greatly appreciate a DM! thanks!!”

“Hi, has anybody done or planning to do exchange in Tokyo in spring? Pls pm me thanks!”

Foreign exchange student heading home

Students confirmed for exchange planning their travel and looking for friends

Students with a university in mind looking to map their courses

Students exploring different universities and hoping to learn about others’ experiences on exchange

Missing!

Considering

On Exchange

Planning

Confirmed

Alumni

Source: ask.SMU

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USER PERSONAS

…of which, we chose 3 to focus our solution on

Prospective Exchange Student

Looking to learn about suitable universities

considering, planning

Alumni / Student On Exchange

Wishes to share about their experience overseas

alumni, on exchange

Any Interested Student

Wishes to participate in a discussion

considering, planning, confirmed, on exchange, alumni

1

2

3

Considering

On Exchange

Planning

Confirmed

Alumni

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER PERSONAS

…of which, we chose 3 to focus our solution on

Prospective Exchange Student

Looking to learn about suitable universities

considering, planning

Alumni / Student On Exchange

Wishes to share about their experience overseas

alumni, on exchange

Any Interested Student

Wishes to participate in a discussion

considering, planning, confirmed, on exchange, alumni

1

2

3

Considering

On Exchange

Planning

Confirmed

Alumni

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER PERSONAS

…of which, we chose 3 to focus our solution on

Prospective Exchange Student

Looking to learn about suitable universities

considering, planning

Alumni / Student On Exchange

Wishes to share about their experience overseas

alumni, on exchange

Any Interested Student

Wishes to participate in a discussion

considering, planning, confirmed, on exchange, alumni

1

2

3

Considering

On Exchange

Planning

Confirmed

Alumni

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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Actions

Login to Uniexplorers & undergo onboard
Check out and learn more about recommended universities
Join an automatically generated Telegram Group Chat to connect

12

Scenario : Prospective Exchange Student

Looking to learn about suitable universities

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

USER SCENARIOS

1

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Scenario : Prospective Exchange Student

Action 1: Login and Onboarding

USER SCENARIOS

1

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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Scenario : Prospective Exchange Student

Action 2: Checking out recommended universities

USER SCENARIOS

1

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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Scenario : Prospective Exchange Student

Action 3: Joining automatically created Telegram group

USER SCENARIOS

1

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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Actions

Visit university home page and leave a review
Visit the forum page and answer available queries
Reach out to a student via real-time chat

Search for user
Start chatting with user

16

USER SCENARIOS

Scenario : Alumni / Student On Exchange

Wishes to share about their experience overseas

2

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER SCENARIOS

Scenario : Alumni / Student On Exchange

Action 1a: Visit university’s home page and leave a review

2

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER SCENARIOS

Scenario : Alumni / Student On Exchange

Action 1b: Leaving a review

2

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USER SCENARIOS

Scenario : Alumni / Student On Exchange

Action 2a: Visiting university’s forum

2

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER SCENARIOS

Scenario : Alumni / Student On Exchange

Action 2b: Participating in discussions on the university’s forum

2

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER SCENARIOS

Scenario : Alumni / Student On Exchange

Action 3a: Search for user to chat with

2

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER SCENARIOS

Scenario : Alumni / Student On Exchange

Action 3b: Start chatting with user

2

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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Actions

Subscribe threads to receive notifications upon new activity
Receive notification when there is new activity
Be redirected to a specific thread upon clicking on the notification

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USER SCENARIOS

Scenario : Any Interested Student

Keep up-to-date with relevant forum discussions

3

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER SCENARIOS

Scenario : Any Interested Student

Action 1: Watching thread to receive notifications

3

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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USER SCENARIOS

Scenario : Any Interested Student

Action 2: Receive notification upon thread activity and view thread by clicking on notification

3

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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UniExplorers

Exchange for everyone

26

Technical Overview

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Universities

Notification

Forum & Comments

Images

Ranker

RabbitMQ

Auth

Recommender

User

Client

Chat

Location

Forum & Comments

Forum

FF

Monitoring

ARCHITECTURE

Solution Architecture

Diagram

Legend

Complex MS

Simple MS

Database

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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ARCHITECTURE

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

Solution Architecture

Diagram

Legend

Complex MS

Simple MS

Database

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UniExplorers

Exchange for everyone

Technical Features

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TECHNICAL OVERVIEW

A selection of technologies we have implemented

Networking / Interaction technologies

Deployment technologies

Computing technologies

Database

Redis

MongoDB

Postgres

Web Servers

Express.JS

Go gRPC

Axum

Spring

FastAPI

Containerization

Docker Compose development environment

Authentication

External authentication using Clerk API

API Gateway

Kong API Gateway at ingress and egress

API Protocols

Containers orchestrated using Kubernetes to enable auto-scaling and auto-healing

Containerization

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

Grafana for monitoring and visualizing performance metrics

Prometheus - Collect & store metrics data related to system

Monitoring

Socket.io

gRPC

WebSocket

REST

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We leverage PostgreSQL's support for ACID-compliant transactional workloads and its ability to execute complex recursive queries efficiently

TECHNICAL FEATURE

Polyglot database selection and management

PostgreSQL Forum DB: ACID-Compliant + Enable recursive queries for constructing comment tree

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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TECHNICAL FEATURE

Polyglot database selection and management

Redis for caching similarity data: Prevent repeated expensive computation

The expensive NLP-based similarity computation results are cached into Redis to prevent unnecessary repeated calls.

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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TECHNICAL FEATURE

Polyglot database selection and management

MongoDB for storing course mapping and location data: Efficient NoSQL storage

For JSON data such as scraped course-mappings, place information and messages between users, we utilize MongoDB to enable efficient storage and retrieval.

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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TECHNICAL FEATURE

Web Scraping using Selenium

Automated Data Retrieval: Quarterly update of Course Mappings

Backend scheduler runs every quarter to scrape and keep up to date with the latest course mappings

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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Forum

TECHNICAL FEATURE

Chat

MongoDB Driver

Knex.JS ORM

Polyglot web servers to suit different purposes

Express.JS on JavaScript: Leverage the Node.JS ecosystem for different database connectors

The mature Node.JS ecosystem implements handy libraries that allow us to interface with our multitude of databases easily

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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Language

gRPC enables low-latency communication.

Go’s built-in concurrency is ideal for high-performance microservices.

Protocol

Web Server

TECHNICAL FEATURE

Polyglot web servers to suit different purposes

Mux on Go: Leverage the tight integration with gRPC to enable low-latency communication

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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TECHNICAL FEATURE

Polyglot web servers to suit different purposes

Socket.IO in Node.js: Effortless bi-directional streaming between Node.js Server and browser client

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

Client A

Client B

Client C

Server

Socket A

Socket B

Socket C

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TECHNICAL FEATURE

Polyglot web servers to suit different purposes

Axum on Rust: Guarantee fearless concurrency and multi-threaded recommendation

Rust Ranking

University

Rust web servers enable concurrency and thread-safe behaviour - all clients can access the cached ranking data without fear of race conditions or the like.

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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TECHNICAL FEATURE

Polyglot web servers to suit different purposes

FastAPI on Python: Enable integration with Gensim

Python has a very mature NLP development ecosystem with model inference easily accessible through logical APIs.

We chose FastAPI over Flask due to Swagger integration, type-enforcement with PyDantic, and generally faster speeds

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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TECHNICAL FEATURE

Semantic similarity for determining recommendations

Gensim / Numpy on Python: Fast vector computations

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

economics	finance	trading	markets	stocks

writing	poetry	novels	sonnets	arts

Liberal arts	Creative writing	Literary analysis	Journalism	Shakespeare

Student A

Student B

Arts University

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TECHNICAL FEATURE

Semantic similarity for determining recommendations (cont.)

Gensim / Numpy on Python: Fast vector computations

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

economics	finance	trading	markets	stocks

writing	poetry	novels	sonnets	arts

Liberal arts	Creative writing	Literary analysis	Journalism	Shakespeare

Student A

Student B

Arts University

[[vec_1_1, vec_2_1, vec_3_1, vec_4_1, vec_5_1],

[vec_1_2, vec_2_2, vec_3_2, vec_4_2, vec_5_2],

[vec_1_3, vec_2_3, vec_3_3, vec_4_3, vec_5_3],

[vec_1_4, vec_2_4, vec_3_4, vec_4_4, vec_5_4]]

[vec_1_mean, vec_2_mean, vec_3_mean, vec_4_mean, vec_5_mean]

[[vec_1_1, vec_2_1, vec_3_1, vec_4_1, vec_5_1],

[vec_1_2, vec_2_2, vec_3_2, vec_4_2, vec_5_2],

[vec_1_3, vec_2_3, vec_3_3, vec_4_3, vec_5_3],

[vec_1_4, vec_2_4, vec_3_4, vec_4_4, vec_5_4]]

[vec_1_mean, vec_2_mean, vec_3_mean, vec_4_mean, vec_5_mean]

[[vec_1_1, vec_2_1, vec_3_1, vec_4_1, vec_5_1],

[vec_1_2, vec_2_2, vec_3_2, vec_4_2, vec_5_2],

[vec_1_3, vec_2_3, vec_3_3, vec_4_3, vec_5_3],

[vec_1_4, vec_2_4, vec_3_4, vec_4_4, vec_5_4]]

[vec_1_mean, vec_2_mean, vec_3_mean, vec_4_mean, vec_5_mean]

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TECHNICAL FEATURE

Semantic similarity for determining recommendations (cont.)

Gensim / Numpy on Python: Fast vector computations

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

[vec_1_mean, vec_2_mean, vec_3_mean, vec_4_mean, vec_5_mean]

Student A

Arts University

Student A’s interests are strong

University X’s focus on their subjects is intense.

Student A’s interests and University X’s offerings are likely to align by

Magnitude = Intensity

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TECHNICAL FEATURE

Authentication done via short-lived, externally generated JWTs

Clerk Authentication: Integrated with Kong, no secrets stored by us

Clerk is an external authentication provider that provides callable APIs accessible via a Node.JS SDK to protect endpoints via JWTs.

By using external authentication, we increase the security of users’ data and enable easier integration with Kong.

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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TECHNICAL FEATURE

Multi-staged Docker builds to improve performance

Staged Builds: Faster builds, smaller images

Operating System

Rust Toolchain

Rust Docker Image

Operating System

ranking binary

Base Docker Image

1.1GB

100MB

Almost 10x

smaller!

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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TECHNICAL FEATURE

Managed Docker Container Registry with AWS ECR

Docker Container Registry: Manage container images reliably

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

Private Container Registry enables reliable and secure management of Docker Images

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TECHNICAL FEATURE

Production Container Orchestration with AWS EKS

Kubernetes Container Orchestration: Manage container images reliably

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

Efficient auto-healing and auto-scaling capabilities with built-in service discovery
Cloud-agnostic deployment�(Multi-Cloud)

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TECHNICAL FEATURE

Service health monitoring using Prometheus & Grafana

Service Health Checks: Monitor changes, respond instantly

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

Using Prometheus and Grafana, we can monitor service health and load, enabling us to scale up our deployment under heavy load conditions

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UniExplorers

Exchange for everyone

Conclusion

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VIABILITY

Our business model is attractive to both universities and students

Strategic options are available to universities looking to gather data and promote themselves

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

For students

92%

of Gen Z indicated being true or authentic to oneself is important

For universities

Access to a wide variety of new and authentic exchange experiences

Social search

is Gen Z’s first port of call when looking for information about products and services

Organic discovery of universities that appeal to students’ preferences

Student diversity

widens perspectives, challenges prejudices, and builds intercultural sensitivity

An influx of interested and engaged prospective international students

Global exposure

allows institutes of higher learning to stay at the forefront of technological development

Access to a high-quality pipeline of students who go the extra mile

Both students and universities have strong incentives to onboard to Uniexplorers, given the higher quality of opportunities available to both

Source: EY, emarketer.com

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VIABILITY

Uniexplorers scales exponentially with new universities onboard

Due to network effects and economies of scale

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

DUMP!�For universities to appeal to more students: Having a wide variety of exchange options is a unique selling point rarely found in other tertiary institutions.

More dump:

Strategic goal of global education for universities
Organic searching and matching

Monetization

Advertisement
Universities can be boosted
Summer schools?

As users and universities onboard, the utility of Uniexplorers scales exponentially due to the increasing number of potential connections

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VIABILITY

Uniexplorers is poised for success

With our strong business model and sizable addressable market

2000/AY

2700/AY

1000/AY

Rising number of local exchange students

Source: MOE, migrationdataportal.org

Rising number of global exchange students

300,000 annually

INTRODUCTION ⮕ SCENARIOS ⮕ TECHNOLOGY ⮕ CONCLUSION

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ALGORITHM

Threads rating via user interactions

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