SIDEWAYS MEDIA

BRAND CASE STUDIES

© SIDEWAYS INC · sideways-media.com

Positive Grid

Messaging · Strategy · Media Relations

We worked with Positive Grid to launch the MINI Guitar Amp + Bluetooth Speaker. Our focus on mainstream media was to position the product, which had extensive coverage in the musical instrument category, as an elite must-have gadget.

The MINI became the company's fastest and best-selling product in its history, landing in prestigious gift guides, product listings, and awards across the country's top consumer and lifestyle publications.

SELECT MEDIA COVERAGE

Sheryl Lowe Jewelry

Creative Engineering · Content · Paid Media · Strategy

In the wake of the Global Pandemic that shut down brick-and-mortar establishments, we were tasked with increasing direct-to-consumer sales and creating new online revenue channels through content creation, social media strategy, and paid media.

By building new social marketplace channels, a full paid media program, and partnerships with creators, we transformed the brand's digital revenue profile across two consecutive years of exponential growth.

SELECT RESULTS

208%

increase in online revenue (2019–2020)

760%

increase in sales from Social Media

82%

increase in sales via paid media

90%

increase in online sessions (2021)

16%

increase in Social Media & Search sales

30%

increase in paid search sales (2021)

Ciari Guitars

Media Relations  ·  Artist Partnerships  ·  Brand Positioning

Ciari Guitars invented the professional foldable electric guitar — purpose-built for touring musicians. Our task was to create the media credibility to validate a startup with a radical innovation against a category dominated by legacy instrument brands.

The Steve Stevens (Billy Idol) signature series was the validation vehicle. We drove the launch across guitar press, mainstream, and broadcast radio — securing multiple simultaneous magazine covers, thought leadership features for the CEO, and syndicated interviews on 78+ stations nationwide.

SELECT RESULTS

Sound Nutrition

Media Relations · Content & Branding · Digital Strategy

As the world reopened and musicians headed back out on the road, we worked with Sound Nutrition to put a spotlight on their nutrition services for touring musicians, activating at exactly the moment the audience needed it most.

The campaign drove massive platform growth in a short window, establishing Sound Nutrition's digital presence as a go-to resource in the touring music community.

SELECT RESULTS

+3,900%

increase in Instagram reach

+158%

increase in Facebook reach

+153%

increase in Instagram profile visits

+222%

increase in Facebook visits

+146%

increase in Instagram followers