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SEO PORTFOLIO

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Most SEO specialists get it wrong by focusing on rankings and ignoring revenue. Rankings are great, but if they don’t convert into dollars, they don’t matter. While other SEO specialists prioritize clicks, impressions and rankings, i obsess over: leads, sales and ROI. Intangible metrics have no meaning to me. All Icare is about how much returns I add to your bottom line. My SEO strategy is divided into 5 phases; learning, improving, building, promoting, and evaluating.

In phase one, I learn the needs of the client, their current position, and the competitive landscape. Phase one involves; client onboarding, data analysis (Google Analytics), and competitor analysis.

Phase two (improving the current assets) comprises; a website quality audit (technical and content audit), keyword research & mapping (for existing pages), and on-page improvements i.e. titles, meta description, headings, internal links, image names, and alt texts.

Phase three (building) comprises; keyword research for new content, creating a content strategy, audience personas, topic ideation, and content outlines. Also, this phase involves the creation of new content and rewriting old content that is below par.

Phase four (promoting) involves email marketing, outreach, and link building.

Phase five is an ongoing process of evaluating the site/strategy regularly for improvements and finding new growth opportunities.

Results you can bank on.

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Table of Contents

SEO Projects
Google ADs Projects
Sample Deliverables

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SEO PROJECTS

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SCOPE OF WORK

Website Quality Audit + Technical SEO Audit
Content Audit, Strategy + Page Level Outlines
Keyword Research
On Page Analysis + Corrections

Achievements

Created a 12 month content strategy using the pillar cluster method to target both Top & Bottom of the Funnel Keywords (ToFu & BoFU).
Increased monthly organic traffic from 2.45K to an average of 40K.
Increased revenue by over 110% in 6 Months.
Increased branded traffic by 97% in 90 days.

Totally Driving

totallydriving.com

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SCOPE OF WORK

Website Quality Audit
Keyword Research
On Page Analysis + Corrections
Content Audit + Strategy

Achievements

Increased average CTR from 0.7% to 2.8%
Increased E-Commerce Conversion Rate from 1.45% to 23.6% in 3 Months.
Increased revenue by 8% in the 3 Months.
Increased monthly organic traffic from by 450% in 6 months.
Increased branded traffic from 4K to over 250K.

Desky

desky.com.au

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SCOPE OF WORK

Website Quality Audit
Content Audit, Strategy and Optimization
Keyword Research
On Page Analysis + Corrections
Link Building

Achievements

Increased average CTR from 0.8% to 4.37%
Increased E-Commerce Conversion Rate from 0.45% to 1.74% in 6 Months.
Increased revenue by 83.1% in 6 Months.
Increased monthly organic traffic from 12K to 33K.
Increased number of ranking keywords from 405 to 11,035.

The Bearded Chap

thebeardedchap.com

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SCOPE OF WORK

Website Quality Audit
Content Audit + Optimization
Keyword Research
On Page Analysis + Corrections
Content Strategy & Link Building

Achievements

Increased average CTR from 1.2% to 8.2%
Increased course bookings by 167% in 6 Months.
Increased revenue by 55% in 6 Months.
Increased number of ranking keywords from 13 to 670.

Evolve Training

evolvetraining.com

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SCOPE OF WORK

Website Quality Audit
Content Audit + Optimization
Keyword Research
On Page Analysis + Corrections
Content Strategy & Link Building

Achievements

Increased average CTR from 1.1% to 4.2%
Increased revenue by 88% in 6 Months.
Increased monthly organic traffic by over 400%
Increased number of ranking keywords from 2300 to 11,035.

KNF Global

knf.com

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Other SEO Projects

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Other SEO Projects

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Other SEO Projects

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Google Ads Projects

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Bryan Maynard

https://bryanmaynard.com/

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YahLight

https://yahlight.com/

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CyberCrunch

https://ccrcyber.com/

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LaraHealth

https://lara.health/

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RenegadeBio

https://renegade.bio/

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Sample Deliverables

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Deliverables

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