AOZOOM THAILAND’s ADVERTISING �REPORT�Phase 02 +03:

27 Feb - 21 Mar

FACEBOOK + INSTAGRAM �REPORT

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MT GROUP 3

ADVERTISING BUDGET - PHASE 02+03

ĐỊNH HƯỚNG

3

MT GROUP 4

PUSH SALE

IMPRESSION � 331.675

MESSENGER

COMMENTS � 51

CPA� $6,52

COST: $1812,78

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CPC� $0,15

CPM� $5,19

200

ĐỊNH HƯỚNG

4

MT GROUP 5

FACEBOOK + INSTAGRAM

WOLF LIGHT

PRODUCT INFORMATION DETAILS

XLED PRO

$1043,89

$620,81

116

75

BUDGET

MESSENGER

COMMENT

32

17

SAVE/SHARE

10

19

LION KING

MEGALODON

PHOENIX

$102,85

$24,23

$21

4

3

2

2

0

0

2

0

0

ĐỊNH HƯỚNG

5

MT GROUP 6

BRANDING

IMPRESSION � 53.085

LIKE PAGE� 719

COMMENTS � 6

CPA� $0,26

COST: $184,4

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CPC� $0,079

CPM� $3,47

ĐỊNH HƯỚNG

6

MT GROUP 7

ADVERTISING PLAN (PHASE 2+3)

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1/ CAMPAIGN BUDGET

Budget $21,32 - Sharing in 03 group: luxury, modification and common cars.

4/ THREE TYPES OF CONTENT

5/ USING IMAGE:

• 1 square image.
• 1 square-3 landscape images of the actual product and lighting of the lights.
• Use images of the lights, actual lighting, and combine with images of cars being modified with lights.

2/ GROUP BUDGET:

Running 01 campaign/03 small group (Budget $8,53/01 group). Run a campaign with 3 small groups using content that has generated many messages in Phase 1.

3/ MASS GROUP BUDGET

Budget $8,53 - Running 01 campaign/01 small group without target to get the network coverage.

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1. In a detailed format: Sufficient information about the product details, promotional policies, and product installation.
2. In a concise format: Information about the discount program and a CTA (call-to-action) urging installation.
3. In a video format: A video campaign with branding to increase engagement and traffic to the page.

ĐỊNH HƯỚNG

7

MT GROUP 8

TARGET CUSTOMER

ĐỊNH HƯỚNG

8

MT GROUP 9

PROPOSED RESOLUTION AFTER PHASE 2 + PHASE 3

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RESPONSE TO THE CUSTOMER

CUSTOMER QUALITY

Group 1: Interaction group accounts for 75%, in which:

• 40% of customers respond to the provided information (Customers respond and receive further advice when AOZOOM Thailand sends information about prices and products).
• 30% of customers leave their contact information after receiving advice from Group 1.
• 30% of customers view the information but do not respond.

Group 2: Customers who receive greeting messages but do not respond (Spam) - 25%.

1. Direct feedback will be provided within 1-2 days, along with a lot of visual information such as images and videos of the lighting products.
2. Customers who have viewed but not responded have not been followed up with. Some advertisements have not received replies after commenting on post ads.
3. There is a lack of exploration of customer needs and preferences in order to advise on suitable products since the beginning of customer interaction.

ĐỊNH HƯỚNG

9

MT GROUP 10

PROPOSED RESOLUTION AFTER PHASE 2 + PHASE 3

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TROUBLESOME MANAGEMENT

1. The approach to customers is not really consistent with the preferences of Thai people (in terms of color, image, content style, etc.).
2. The product range is not diverse enough, leading to inadequate meeting of customers' consultation needs.
3. The advertising costs in the Thai market are currently high due to the increase in product prices and recent fluctuations in Facebook Ads. (The difference advertising cost with Phase 1 is about 50,000 VND).

PROPOSED TO RESOLVE CUSTOMER FEEDBACK

1. It is recommended to respond within 2-3 hours after starting the chat.
2. You should only send photos, information and advice about the product line that the customers are interested in the Ads.
3. It is recommended to send more photos, videos of lighting or actual test lighting instead of sending a series of photos of many product lines.
4. It is recommended to message back the customers who have viewed it after 1-2 days, exploiting the demand for use and introducing other product lines in the same segment.
5. It is recommended to use spam review features on messenger management to filter and avoid uninterested customers (spam).

ĐỊNH HƯỚNG

10

MT GROUP 11

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PROPOSED RESOLUTION AFTER PHASE 2 + PHASE 3

RESOLUTION PLAN

1. AOZOOM Thailand can develop additional questionnaires about brands, needs and customer reflections.
2. Should add more products to run Ads to increase coverage and diversify product choices at customers.
3. Should make statistics and reports on product demand and car models that customers often install for feedback and adjustment.
4. Regularly hide inappropriate comments, check comments to reply again.
5. Use 3rd software to support message management, work division, customer service, orders management, ..
6. Building a process to detect customer needs in 3 stages: Receive, Follow, Cancel.
7. Regularly change the design in terms of layout, combining actual lights, products and beautiful images to increase recognition.

ĐỊNH HƯỚNG

11

TIKTOK REPORT

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$571,61

​

$409,06

​

$162,55

​

Budget

Spend

Balance

13

MT GROUP 13

OVERVIEW REPORT

MT GROUP 14

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AUDIENCE INSIGHT

ĐỊNH HƯỚNG

14

MT GROUP 15

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REVIEWS

OVERVIEW

• Optimal CPC and CPM indicators by day
• Good engagement rate

QUALITY CUSTOMERS BASED ON VIEWS

• Views 25% of the video length: 56,196 views
• Views 50% of the video length: 29,276 views
• Views 75% of video length: 18,700 views
• Views 100% of video length: 8,354 views

ĐỊNH HƯỚNG

15

MT GROUP 16

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ORIENTATION OF ADVERTISING OPERATION AFTER PHASE 2 + PHASE 3

COMMUNICATION PLAN

1. In addition to investing in video content about the product, you should add humorous, impressive or trending elements.
2. Choose the time frame to post the video that suits the highest number of viewers.
3. Post videos regularly every day and respond to viewers' comments.
4. Use tools, software or websites that support hacking follow, auto follow or exchange follow.
5. Link with other social networks to promote TikTok channel.

NOTED RUNNING ADS - IMPORTANT INDICATORS

1. Video Views: is the number of times the user watches an Ads video. This metric is only for video Ads coverage and reach.
2. Clicks: is the number of times a user clicks on an Ads video to navigate to a website or app. This metric indicates how engaging and persuasive the promotional video is.
3. Average cost-per-click (CPC): is the average cost paid for each click on a promotional video. This metric shows the cost savings of an advertising campaign.

ĐỊNH HƯỚNG

16

MT GROUP 17

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TOTAL COST

ĐỊNH HƯỚNG

17

THANK YOU !