Pre – PETS

Training

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Section 1 – Rotary International

Section 2 – The District

Section 3 – Being President

Section 4 - Membership

Terry Curran

District Governor 2021-2022

Pre – PETS

Training

Section 1 – Rotary International

Section 2 – The District

Section 3 – Being President

Section 4 - Membership

D7780 - Dick Hall

D7850 - Mike Carrier

D7870 - John Siemienowicz

D7890 - Joanne Alfieri

D7910 - Cliff Rober

D7930 - Terry Rezendes Curran

D7950 – William “Billy” Roberts

D7980 - Jeff Krause

Pre-NE PETS Objectives

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1. Vision Statement & Strategic Plan
2. Rotary International structure
3. Annual Goals
4. RI President, RI 2021-22 Theme
5. Foundation and Grants
6. Public Relations, Public Image, Rotary Brand
7. What goals do you need to set in Club Central?
1. Membership
2. Service
3. Foundation
4. Youth

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Rotary Vision Statement

RI Strategic Plan

PRIORITY 1 Increase Our Impact

• People of Action are effective problem-solvers.
• Assess the needs of the community
• Join together to help make improvements.

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PRIORITY 2 Expand Our Reach

• People of Action activate and inspire one another.
• Our impact is larger when more people unite with us.
• People appreciate our ambitious, compassionate, and inclusive spirit
• Our stories give people hope that the world can change for the better
• Invite others to join us
• Build connections and opportunities to share our passion

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RI Strategic Plan

PRIORITY 3 Enhance Participant Engagement

• People of Action strive to understand the needs of others.
• People need to feel seen and heard.
• People are seeking experiences that feel personally and professionally relevant and fulfilling.
• Seeing our dedication, people are eager to join and go the distance with us
• Commit to putting the needs, expectations, and growth at the center of all we do.

RI Strategic Plan

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PRIORITY 4 Increase Our Ability to Adapt

• People of Action are inventive, entrepreneurial, and resilient.
• We excel at finding new ways to lead the world to lasting change.
• We have proven that we know how to help organizations of every kind
• Seek out fresh opportunities, create more paths to leadership, open up our conversations to diverse voices, and simplify how we operate
• Stay true to ourselves and stay ahead of change.

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The Four Way Test

• Is it the TRUTH?
• Is it FAIR to all concerned?
• Will it build GOODWILL and BETTER FRIENDSHIPS?
• Will it be BENEFICIAL to all concerned?

Of the things we think, say or do

Rotary International�Diversity and Inclusion Statement

As a global network that strives to build a world where people unite and take action to create lasting change, Rotary values diversity and celebrates the contributions of all backgrounds, regardless of their age, ethnicity, race, color, abilities, religion, socioeconomic status, culture, sex, sexual orientation, or gender identity.

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The Object of Rotary

The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

First. The development of acquaintance as an opportunity for service;

Second. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society;

Third. The application of the ideal of service in each Rotarian’s personal, business, and community life;

Fourth. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.

Rotarian Code of Conduct

As a Rotarian, I will:

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Act with integrity and high ethical standards in my personal and professional life

Deal fairly with others and treat them and their occupations with respect

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Use my professional skills through Rotary to mentor young people, help those with special needs, and improve people’s quality of life in my community and in the world

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Avoid behavior that reflects adversely on Rotary or other Rotarians

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Help maintain a harassment-free environment in Rotary meetings, events, and activities; report any suspected harassment; and help ensure non-retaliation to those individuals that report harassment

Rotary International Structure

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• Rotary International is an association of rotary

clubs.

34 Zones, 535 Districts, 35,000 Clubs

1.2 million Rotarians

• The purpose of Rotary International is to support the clubs and districts in their pursuit of programs and activities that promote the object of rotary.
• The role of the district is to provide support to the clubs, provide training to Rotarians, and to promote the object of Rotary.
• Rotary Board of Directors are chosen from Zone 28 and Zone 32, alternating between each zone.

Zone 32

Zone 28

Rotary Annual Goals 2019-2020�

Support and Strengthen Clubs

• Retain current members.
• Increase Current club membership.
• Start new clubs.
• Increase the number of female members, members under 40 and Rotaractors joining Rotary.

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Focus and Increase Humanitarian Service

• Increase cash and district DDF contributions to End Polio Now.
• Increase local and international district grants and global grants funded with DDF.
• Encourage Interact and Rotaract clubs to engage in service projects – including project for the environment – with their local Rotary Club and community.
• Increase contributions to the Annual Fund, and build the Endowment Fund to $2.025 billion by 2025.

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Enhance Public Image and Awareness

• Publicize the role of Rotary and Rotarians in polio eradication.
• Build awareness of Rotary and promote the People of Action Campaign.
• Increase awareness of Rotary Club Projects by using Rotary Showcase and Rotary Ideas and creating a club history.

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Rotary President Mark Maloney

2019-2020

Calls To Action 2020-2021�

RI President Holger Knaack defined his year of Opportunities:

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1. That we develop acquaintances and that our relationships with each other and the people we serve be thoughtful, meaningful, relevant and impactful.

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• That we work at retaining our current membership

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• That we incorporate creative thinking to serve virtually

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• That we incorporate creative thinking for fundraising and support of our mission to eradicate Polio

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• That we can build capacity by growing Rotaract, Interact, and RYLA.

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• That we explore avenues to include more Diversity, Inclusion and Equity into our clubs and District.

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These Actions are not about changing, but about being transformative.

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Introduction of new RI Theme

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2021 - 2022 ROTARY INTERNATIONAL PRESIDENT

Shekhar Mehta

2020-21 Theme: New 2021-22 theme to be announced in February 2021

Rotary PresidentialCitation

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Rotary Citation – 2020-21

To achieve the citation:

• Go to Rotary Club Central

• Review the 25 available goals

• Select at least 13 goals

• Achieve those goals

• Report achievement in Rotary Club Central

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Rotaract Citation – 2020-21

To achieve the citation:

• Go to Rotary Club Central

• Review the 22 available goals

• Select at least 12 goals

• Achieve those goals

• Report achievement in Rotary Club Central

• Submit nomination by August 15

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Interact Citation – 2020-21

To achieve the citation:

• Go to Rotary Club Central

• Review the 20 available goals

• Select at least 11 goals

• Achieve those goals

• Report achievement in Rotary Club Central

• Submit nomination by August 15

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Foundation & Grants

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Mission and Motto �since 1917

The mission of The Rotary Foundation is to enable Rotary members to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty. �

The Rotary Foundation’s motto is Doing Good in the World.�

Foundation programs are supported solely by voluntary contributions from Rotarians and friends of the Foundation who share its vision of a better world.

Rotary Foundation Programs

Rotary Peace Centers

Six Areas of Focus

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New Seventh Area of Focus

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SUPPORTING THE ROTARY FOUNDATION

Endowment Fund

To Secure Tomorrow

Annual Fund

For Support Today

PolioPlus Fund

End Polio Now

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THE ANNUAL FUND

• Primary funding source for Foundation grants and activities which include District and Global Grants
• Supports local and international grants through the SHARE system
• Contributions are credited to donor’s club and applied to club’s goal

GRANT FUNDING 2021-2022… sample

Annual Fund Share 2018-2019

$358,66

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50% World Fund

$179,334

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50% DDF

$179,334

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Global Grants

$89,667

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District Grants

$89,667

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2021-2022

GRANT Funding for 2021-2022

D7950 chooses not to share this information with the other districts of NEPETS

GRANT QUALIFICATION 2021-2022

• Send at least 2 members to one of the Grant Management Trainings.

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• Input your club’s Foundation goals into Club Central on rotary.org by July 1, 2021 (not required by all districts).

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• Complete two documents: TRF Club MOU & the District Addendum (if you have one). Club Presidents for 2020-21 and 2021-22 must sign both documents. Check with your District for snail mail address.

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THE ENDOWMENT FUND

• Gifts to the Endowment Fund are held in perpetuity. They are professionally invested, with a portion of the earnings used each year for purposes specified by the Trustees and the donors.

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• The Endowment Fund offers donors a way to create their own lasting legacy through Rotary.

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• The Endowment helps fund the Peace Centers.

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• Named endowed funds may recognize gifts of $25,000 or more.

INDIVIDUAL RECOGNITION: PAUL HARRIS FELLOW

A person who contributes $1,000 to the Annual Fund, Polio Plus or an approved Global Grant or in whose name $1,000 is contributed

INDIVIDUAL RECOGNITION: PAUL HARRIS SOCIETY MEMBER

Contributes $1,000 each year to the Annual Fund, Polio Plus, or approved Global Grants

INDIVIDUAL RECOGNITION: BENEFACTOR

• Provision in estate plan bequeaths minimum $1,000 to The Rotary Foundation
• An outright gift of $1,000

to the Endowment Fund

INDIVIDUAL RECOGNITION: BEQUEST SOCIETY

• Provision in estate plan totaling $10,000+ ��Examples: living will, life insurance policy

INDIVIDUAL RECOGNITION: MAJOR DONOR

• Personal outright or cumulative gifts of �$10,000+
• Cash, life income agreements, bequests, real estate, or securities

CLUB BANNER RECOGNITIONS

Average of $100 in per capita giving and every contributes at least $25 to Annual Fund, PolioPlus Fund, approved global grants, or Endowment Fund.

Minimum Annual Fund contribution of $100 per capita and every member personally contributes at least $25 to the Annual Fund during the year. 

CLUB BANNER RECOGNITIONS

Every member contributes a minimum of $1,000 to the Annual Fund, PolioPlus, or global grants within a Rotary year

All members are Paul Harris Fellows. This is a one-time recognition.

ROTARY FOUNDATION

Every Rotarian Every Year

(EREY)

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A minimum Annual Fund contribution of $100 per capita during the Rotary year, and every dues-paying member must personally contribute at least $25 to the Annual Fund during the year.

Resources

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• https://my.rotary.org/en/learning-reference/about-rotary/strategic-plan
• https://my.rotary.org/en/take-action/apply-grants/district-grants
• Terms and Conditions for Rotary Foundation District Grants and Global Grants
• Community Assessment Tools (PDF)
• Lead Your District: Rotary Foundation Committee manual (PDF)
• District Grant Lifecycle (PDF)
• How to use the Grant Center (PDF)
• A Guide to Global Grants (PDF)

Public Relations Public Image�Rotary Brand

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Public Relations / Public Image

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• Club Public Image Chair / Social Media

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• Your Club websites

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• Twitter & Instagram Club Accounts

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• Club Facebook Page

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• Rotary offered materials (Rotary Club Central)

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• Your club branding / Signature Community events

Six Social Media Resolutions To Get Your Club Noticed

1. Be consistent – Post regularly and often

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2. Develop a social media schedule

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3. Mix it up

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4. Develop a strategy

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5. Establish guidelines

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6. Have FUN

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Public Image

• Plan how to use communications strategies to achieve your public image goals

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• Consider how to create and implement both an internal and external communications plan for your club

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• Use the public image resources available to enhance your communications efforts

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Rotary Public Image Coordinators

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Helpful tips

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Pick your Communications Chair

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Help your Club Chair �build a District Committee

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Train your members and clubs

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Rotary Public Image Coordinators

How we can help you and your Club:

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� Assist with public image goals

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Training at all levels

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Provide resources

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Public Image Committee

Each club should have a public image committee that:

• Attends your district public image seminar.
• Develops a public image plan, then set and achieve public image goals.
• Promotes club activities and projects among club members, local media outlets, and members of your community.
• Use the resources in the Brand Center to enhance Rotary’s public image.
• Makes sure club communications follow Rotary’s guidelines for voice and visual identity.
• Uses the People of Action campaign materials to increase public understanding of Rotary and drive engagement in your community.
• Enhances projects and activities to make them more appealing to the media.

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Public Relations Committee

• In many clubs, members serve on a committee for three years, so it’s likely that some current committee members will continue into your term. If you need to fill any openings, work with the president-elect to find someone with experience in at least one of these areas:
• Advertising, Marketing
• Public relations
• Media relations
• Public speaking
• Writing, or photography
• Social media
• Website development
• Event planning

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Public Relations / Public Image

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• Club Public Image Chair / Social Media

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• Your Club websites

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• Club Facebook Page

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• Rotary offered materials (Rotary Club Central)

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• Your club branding / Signature Community events

Four Avenues for Success

Target Audience

Rotary Branding

• Use the correct brand – Wheel plus horizontal words
• Any club can use without permission, unless selling a product outside your district
• Always use the current year theme

2020-2021 Theme

Your Club Website

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• A communication tool to your members, District, Rotarians, potential Rotarians
• A first impression of your Club to visitors and the community
• An easy link to Rotary Information / Education
• The platform is your choice
• ClubRunner (provides automatic update to the District)
• Dacdb

Six Social Media Resolutions To Get Your Club Noticed

1. Be consistent – Post regularly and often

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2. Develop a social media schedule

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3. Mix it up

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4. Develop a strategy

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5. Establish guidelines

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6. Have FUN

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Club Website Examples

Club Website Examples

Your Club Facebook Page

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• A communication tool to your members, District, Rotarians, potential Rotarians
• Easier to keep fresh than Website
• A first impression of your Club to visitors and the community
• An easy link to Rotary Information / Education
• Some good example

Facebook Page Best Practices

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• Keep posts simple, Short Clear Message
• Target your audience
• Use good pictures with activity
• Post several times per week
• Post for all events
• Post for all good speakers
• Pin significant events to top of page
• Some good example
• 7780

Examples of Club Facebook Pages

Examples of Club Facebook Pages

Your Club Instagram

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• Another communication tool
• Picture based with short messages
• It can be the first impression of an event or service project
• An easy link to other Rotary instagrams

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Instagram Best Practices

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• Post engaging high-quality images with active people
• Location services on when taking photos
• Take photos and post directly from events
• Short clear captions
• Posts done at least a few times per week
• Posts for recommended speakers
• Use hashtags
• Some good example
• 7780

Examples of Club Instagram Pages

Examples of Club Instagram Pages

Fellowships

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Rotary Fellowships are international groups that share a common passion. Here is a sampling

Antique Automobiles

Bird Watching

Environment

Past District Governors

Peace Fellows

Cruising

Russian Culture

Hiking 

Wine

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Resources

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• www.rotary.org
• rotaract@rotary.org
• Interact@rotary.org
• My Rotary https://my.rotary.org/en/
• Club Central https://rcc.rotary.org/#/dashboard
• Learning Center https://learn.rotary.org/members/learn/catalog
• Strategic Plan https://my.rotary.org/en/learning-reference/about-rotary/strategic-plan
• Brand Center https://brandcenter.rotary.org/en-GB
• Rotary Foundation Grants https://my.rotary.org/en/take-action/apply-grants/district-grants
• Logos https://brandcenter.rotary.org/en-GB/Logos
• Fellowships https://www.rotary.org/en/our-programs/more-fellowships
• https://www.facebook.com/rotary/
• https://twitter.com/rotary
• https://www.linkedin.com/company/rotary-international
• https://blog.rotary.org/tag/social-media/
• https://site.clubrunner.ca/page/rotary
• https://www.dacdb.com/SecLogin.cfm

QUESTIONS