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Digital Marketing Strategy for B2B Business using Linkedin

BCA SECTION-B

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MEMBERS

    • RAUNAK AGARWAL
    • TANIA GHOSH
    • MEGHRAJ BHAR
    • SAYAN DEY

076

063

016

025

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What are B2B Businesses?

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  • Focus on business clients: B2B targets other businesses as customers, unlike B2C.
  • Longer sales cycles: Involve multiple decision-makers and a more complex evaluation process.
  • Content is key: High-quality, informative content (e.g., white papers, case studies) establishes expertise and attracts leads.
  • Targeted strategies: Utilizes channels and tactics that reach decision-makers within organizations.
  • Emphasis on value: Value proposition and ROI of products/services for businesses.

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LARGEST B2B PLAYERS IN THE INDIAN MARKET ARE

  • INDIAMART
  • PLIVO
  • JUSTDIAL

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Introduction

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MRF TYRES MARKET SHARE

  • MRF's revenue is majorly driven by B2B sales
  • Annual Revenue : FY 2023-24: ₹251.69 billion,

a 9.39% increase from ₹230.09 billion in FY 2022-23.

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  • Most of its business comes from supplying tires to automobile manufacturers, dealers, commercial

fleet operators.

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  • Also has a significant B2C sales in retail outlets

and online platforms.

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  • The B2B segment dominates because automobile manufacturers and fleet operators buy in bulk,

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  • However, MRF’s brand presence in the consumer market (especially through sports sponsorships and advertising) helps drive its B2C business.

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B2B Sales (OEMs, Dealers, Fleets) → 70-80%

B2C Sales (Retail, Online, Service Centers) → 20-30%

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Social Media Marketing but

Why Linkedin?

B2B Audience → 80% of MRF’s revenue comes from business clients (OEMs, fleet operators, and distributors).

LinkedIn provides direct access to decision-makers in these industries.

Lead Generation → 62% of B2B marketers say LinkedIn generates leads twice as effectively as other platforms.

MRF can use targeted ads to reach fleet managers and procurement heads.

Industry Networking & Partnerships → LinkedIn is used by OEMs like Tata, Mahindra, and Maruti Suzuki.

Key platform for building partnerships and business collaborations.

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How Linkedin?

Industry Insights:

Example: "How MRF’s low-rolling-resistance tires improve fuel efficiency by 10-12%.“

B2B Advertising & Lead Generation:

Example: “auto manufacturers—cut tire costs by ₹20 lakh per year with MRF’s high-durability tires.”

Employer Branding & Talent Acquisition:

Example: “Join our R&D team and help build India’s most advanced tires.”

Customer Testimonials & Case Studies:

Share real-world success stories from logistics companies and auto brands.

Event & Partnership Marketing:

Example: "Meet us at Auto Expo 2025—discover our next-gen electric vehicle tires.“

Engaging Visual & Interactive Content:

Example: “What’s most important to you in a tire? Durability | Fuel Efficiency | Price (Vote Below)”

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Incorporating the 5C’s of Marketing

In Linkedin for MRF

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Incorporating the 5C’s of Marketing

In Linkedin for MRF

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UNIQUE MARKETS

Real World Approaches and Applications

  • CASHING IN ON FREQUENT AUTO EXPOS AND POSTING ON LINKEDIN
  • DISPLAY OF INNOVATIONS AND ADVANCEMENTS IN TECH AND SAFETY TO CEOS OF B2B LANDSCAPES.
  • EDUCATE BUSINESSES ON USE OF ELECTRIC VEHICLE SPECIFIC TYRES AND GENERATE SALES.
  • CAPITALISE ON LESS EXPLORED MARKETS OF COMMERCIAL VEHICLES.

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  • ATTACK THE EXPLODING OFFOAD MARKETS AND DISPLAY CONTENT (SPITI ADVENTURES) ON SUV’S LIKE THAR EMPHASING ON 4X4 COMPATIBILITIES WITH ITS TYRES.

AUTO EXPOS

OFFROAD NECESSITY

SPORTY APPEAL

  • ULTRA MASCULINE TAGLINES LIKE “TREAD SEPERATES BOYS FROM MEN!”
  • HEAVY ADVERTISING CAMPAIGNS IN SPORTS LIKE IPL,RACING,FOOTBALL ETC.

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Other Realms of Marketing

MRF aims to increase its outreach to the B2B

landscape and promote its new upcoming trends in

Silica Technology, Tubeless Tyres ,Self Sealing Tyres.

CONTENT MARKETING

INFLUENCER MARKETING

ONCE HIT WITH A DIGITAL MARKETING PLATEAU, MRF CAN LEAVERAGE AN ALREADY EXITENSIVE MOTOR JOURNALISM LANDSCAPE SPREAD ACROSS SOCIAL MEDIA AND CAN APPROACH CHANNELS FOR PAID ADVERTISING LIKE

  • MOTOROCTANE
  • FUEL INJECTED
  • AUTOCAR INDIA
  • ZIGWHEELS
  • INDUSTRIAL INSIGHTS LIKE FACTORY TOURS
  • REASERCH REPORTS ,SPONSERED LINKEDIN POSTS
  • EXCEPTIONALLY WELL THOUGHT AFTER ADVERTISMENTS
  • MARKET FEEDBACK ,EDUCATIONAL POSTS
  • CEO PODCASTS ,LINKEDIN STORIES
  • SHORT FORM CONTENT ,LINKEDIN LIVE

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THANK YOU!

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QUESTIONS?