BUILDING COMMUNITY
Streetwear Fashion
RE-DEFINING STREETWEAR FASHION
SOM
Serviceable
Obtainable
market
MARKET SIZE
TAM
Totally Addressable
market
Global Fashion Market, 2025
$880.1 billion
Streetwear Fashion Market
10-15% share: $88-132 billion
SAM
Serviceable Addressable market
Pakistani Fashion Market, 2025
$5.66 billion
Streetwear Fashion Market Estimated (15%)
PKR 85-120 + billion
Targeting: 0.2-0.5% of market share
PKR 170- 425 million in 3-5 Years
WHY STREETWEAR?
SOM (0.2-0.5%)
SOM (1-2%)
Pakistan Population:
240 million
Pakistan Population:
240 million
18-25 Age
32 million people fall
in Gen Z population
32 million people fall
in Gen Z population
10%= 3.2 million people
0.2%= 6400 Customers
0.5%= 16000 customers
10%= 3.2 million people
1%= 32000 Customers
2%= 64000 customers
Assume each customer spends= 6000/year
SOM: PKR 38-96 Million/year
Assume each customer spends= 6000/year
SOM: PKR 192-384 Million/Year
ABOUT US
HUSTLE
This is not just about clothing, It’s about identity, voice & belonging
HUSTLE
We are not just selling clothes, we are building a movement
SIZE : S M L XL
PORTFOLIO TODAY
COLLECTION:
MEN
WOMEN & UNI-SEX
HUSTLE
Not just clothes, a fit with purpose
HOODIE
POLAR FUSION COLLECTION
UNI-SEX STYLE
RS. 6500
COLOR
SIZE
ADD TO CART
PORTFOLIO
FAUX FUR
JACKET
RS.7500
Rs. 3500
S M L XL
GROWTH HACK UNLOCKED
HUSTLE
INFLUENCER MARKETING
Partnering with influencers to reach target audience and raise awareness about our brand.
Meta Ads: This has a very critical role in increasing revenue, awareness, audience building for the brand.
User Generated Content:
Creates awareness about our product quality and offers real user experience by our customers to audience which persuades them to engage and shop more.
Meet Our Amazing Team
SAAD AHMED
Creative Head/ Co-founder
ARHAM AMIR
Marketing & Supply Chain/ Co-founder
AMMAD AHMAD KHAN
Financial Advisor/ Founder
Content Creation, Art Direction and Desinging
CEO-Shad group of companies with over 8 years of work experience
HABIBA MUDASSIR
Senior Fashion & Textile Desgner
6 Years of experience in
causal & leisure wear
SHAHZEB SALAEH ZADA
Filmaker
With over 8 years of working experience . Worked with Coca Cola, Samsung, Levis, HBL.
ARSALAN AMIR BAIG
Marketing Head and Founder @Esales digital
Currently working with Kaptaan
Current Brand Standings
Meta verified on Facebook & Instagram
5000 + Satisfied Customers
4500+ Followers
5000+ Followers
Average order value is Rs. 4500
Average orders per day are 20+
Partners Capital Account
Business Valuation Projected as of 2024
Sales Record
Profit Ratio
All About Infographic
OUR INFOGRAPHIC
HUSTLE
PRODUCT MANUFACTURING
MARKETING
FASHION SHOOT
LOGISTICS
Our Ask?
HUSTLE
PRODUCT MANUFACTURING
MARKETING
FASHION SHOOT
LOGISTICS & OPERATIONS
PKR 3 Million for a 10% Markup/Annum
50%
35%
6%
9%
CONTACT US
HUSTLE
Get In Touch
ATTIREBYHUSTLE
OUR SOCIAL PRESENCE
+923329875525
PHONE & EMAIL
HSTLEE.CLOTHING@GMAIL.COM
OFFICER HOUR
MONDAY - SATURDAY
09:00 AM - 07:00 PM
HUSTLECOTHING.PK