Movie Ticket Booking:

Ticket In 60

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Kingsley Boyalapalle

Associate Product Manager

kingsleybunni14@gmail.com

+91 9686713058

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Book My Show

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BookMyShow offers movie tickets with the showtimes, concert tickets, and a calendar.

It also provides offers and movie reviews to its users.

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TOP ALTERNATIVES TO BOOK MY SHOW

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· PVR Cinemas

· Just Tickets

· Ticketnew

· Spicinemas

· AMC Theatres

· Cinemark

· RegMovies

· Fandango

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All the competitors provides almost similar features

Market Segments

Segment: Internet users looking for event ticketing solutions

Target Group: Internet users utilizing services to perform online transactions like buying tickets

Positioning: India’s largest entertainment ticketing mobile app.

User Persona: (non-exhaustive)

• Avid movie goers: Go for all movies, love to read reviews, have strong preferences on genres. High frequency of movie watching covering mainstream and indie movies.
• Social moviegoers: Go for movies mainly as a part of social gatherings, infrequently watch movies, primarily watch mainstream movies
• Parents: Organizing movies party for children for birthday parties. Low frequency but tend to book for a large groups
• Couples: Going for movie for date night
• Families: Parents and children going to watch a movie together

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Revenue Model - Commission (60% of revenue)

Commission from ticketing is the key source of revenue, which is generated through:

• Movie Tickets

• Event Tickets

• Sporting events

• Comedy shows,Theatre arts, Kids activities, theme parks

• Offline Ticketing: People can book and pick up tickets from kiosks appointed by BMS team

Revenue Model - Advertisements: Any company that wants to promote their artwork, to get “interest creation” boost with online audience

Revenue Model – Fee for service: Software Solutions – This is the revenue charged from cinemas for the software solutions provided and their maintenance.

Ticket In 60: Goals and Requirements

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• The portal should list down the different cities where the theatres are located.
• Once the user selects the city it should display the movies released in that particular city to that user.
• Once the user selects the movie, the portal should display the cinemas running that movie and the available shows.
• User should be able to select the show at a particular theatre & book the tickets (third party payment support).
• Send a copy of tickets via SMS notification or Email or WhatsApp.
• Movies suggestions when login (ML to get recommendation engine like Netflix), real-time notifications to the user about new movie releases & other stuff.
• The portal should display the seating arrangement of the cinema hall to the user.
• User should be able to select multiple seats according to their choice.
• Users should be able to hold the seats for 5-10 minutes before he/she finalized the payment.
• The portal should serve the tickets in First In First Out manner
• Comments and rating
• The system should be highly concurrent because there will be multiple booking requests for the same seat at the same time.
• The core thing of the portal is ticket bookings which means financial transactions. So system should be secure and compliant.
• Movie Information

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PRIORITIZATION OF FEATURES : MVP

Discovery: Movies Tab: Enlists ongoing movies. Can be filtered according to the genre, reviews and trending among friends or public in general

Booking: Select the movie, then select the preferred theatre based on location, 2D/3D screens, seating, commute, dining facility

Confirmation: QR code/Hall ticket.

Payment : Payment collection would be handled by the vendors and payment can be made via UPI, NetBanking, Debit/Credit Cards

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• New movie release notifications based on past user behaviour
• Integration with mobility apps such as Uber, Lyft for easier commute and dining apps such as Swiggy, Zomato, Eats for meal booking
• Notifications an hour, half-hour prior to the show stars
• Movie reviews: during the commute to the restaurant or during the meal waiting time (for diners). A day after through a simple 5-star scale displayed in the news feed

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MUST HAVE P1

SHOULD HAVE P2

PRIORITIZATION OF FEATURES : MVP continued..

• Find friends who are interested/going for this movie: Notifying friends/requesting them to join for a movie
• Pair-Up: Get matched with a movie partner with similar tastes
• Select the members OR create an event inside an already existing FB group. Ask members to select 'free' slots on a personalized calendar. An algorithm selects the best fitting time-slot based on everyone's individual calendar and location.
• Work with Aggregators: Add inventory from suppliers such as Fandango / Rotten tomatoes to get ticket inventory and movies ratings via their APIs
• Select vendors: Pick a handful of nation wide theater chains (AMC, Regal, Cinemark) and get their movie inventory online. Digitize their inventory

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NICE TO HAVE P3

WIREFRAMES

PRODUCT METRICS

Primary Metrics:

• Weekly Number of tickets sold
• Value(in INR) of tickets booked in 60 seconds

Secondary Metrics:

• Discoverability: Interaction of the user with the movie notifications
• Bookings across different user segments: solo, couples, groups
• Engagement / Avg time spent on planning movie
• Posts or reviews or comments before / after the movie

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