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Pink Bagel Findings

Team Tutti

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Who would our most dedicated/passionate users be?

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1 ad vs 2 ads?

  • 1 ad: who clicked on the ad?
  • 2 ads: target to different users

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  • 1 ad on Facebook → information on demographic of users clicking

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Target Audience

Potential Audience for this ad: 100,000,000 people

  • Location: United States
  • Age: 16 and older
  • Interests: iPhone, Mobile phones, Music festivals, Volkswagen, Parties, Cars, Application software, Indie rock, Tesla Motors, Road trip, listening music while driving, playing music with friends, Audi, Dance party, Driving, Android (operating system), Coachella Valley Music and Arts Festival, listening music or Mobile app
  • Language: English (UK) or English (US)

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Results

  • ~57,000 impressions (views of ad)
  • 227 clicks
  • 138 actions (visits to website)
  • 0 email addresses entered

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Results

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Only care about Clicks relative to Reach

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CTR is what matters

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CTR is what matters

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Takeaways

  • CTR spread throughout ages
  • Male 45-54 had greatest CTR at 66% (dads?)
    • Avg age of Audi owner = 49
  • Male CTR > female CTR in all cases

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Who would our most dedicated/passionate users be?

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Who would our most dedicated/passionate users be?

  • Hypothesis correct: older people would also be interested in this app
  • In general, all ages of people would be dedicated users
  • Therefore, we will make an app that can be used by a wide age range
  • Age not a huge factor in getting users

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Takeaways - Issues

  • Only information about age/gender/location
  • No way to see “liked” pages, or why the user was targeted
  • Still believe Facebook was the better platform to use for demographic

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Questions?