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Case Study

�The Impact of OTT, SEM, and Facebook

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April: Top 10 Sources of Leads

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May Top 10 Sources of Leads

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June - No OTT Running

June 1-7 - Sharp Site Traffic Decline

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Site Traffic Declined Dramatically With Less OTT Support

April May June

60% Reduction in OTT

Normal OTT Spend

OTT with Blitz

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SEM & FB = 50%+ of Budget 1,156 Leads (52% of Leads)

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OTT = 30% of Budget

572 Leads (28% of Leads)

June - Top Lead Sources

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SEM Lead-to-Sale Ratio = 28:1

Facebook Lead-to-Sale Ratio = 225:1

OTT Lead-to-Sale Ratio = 9:1

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SEM & FB = 1,156 Leads delivered 21 sales

OTT Leads = 67 sales

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Fish Finder’s Automated Treasure Hunter Campaign (works dead leads) delivered 29 sales

All Leads have value, but are not created equal!

June Lead-to-Close Ratios

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Thank You!