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Shopee Search Brand Ads

Jul 2025

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Content

Introducing Shopee Brand Ads
Creating Shopee Search Brand Ads via Shopee Seller Centre

1. Basic Ad Settings
2. Choose Ad Template Type
3. Upload Creative
4. View Performance

Frequently Asked Questions

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Introducing Shopee Search Brand Ads

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Maximise shopper engagement on Shopee’s Search Result Page by leveraging prime promotional space to drive traffic and sales

Shopee Search Brand Ads showcase exclusive promotions and ongoing shop engagements like Flash Sales, Livestream and vouchers, on the Shopee Search Result Page to target high purchase-intent shoppers.

Pre-schedule promotional banners to capture high potential shoppers and drive sales conversion

Boost campaign performance by driving traffic to your ongoing Flash Sales or selected hero SKUs

Enhance brand awareness with guaranteed top of page display for brand keyword searches*

Notes:

Brand Ads available only to Mall sellers. Mall sellers can reach out to your account manager to find out more.
*Brand Ads is only applicable to brand reserved keywords.

Automatically displays Flash Sale when there are ongoing sessions, or features hero products for your campaign

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Shopee Search Brands Ads use larger creative displays to drive increased traffic and shop orders

New and improved branding solution exclusively available to Mall Sellers

Drive traffic to shop or product page during key promotional periods

uplift in shop unique visitors*

1.7x

Boost sales and achieve your campaign goals

increase in shop orders*

5.5x

*Comparing with shop performance with Organic Shop Search Results

Data source: Company Data, 2024

Increase return on ad spend (ROAS) by effectively engaging keen shoppers

average ROAS for Search Brand Ads campaigns

~20

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Leverage both Search Brand Ads & Shop Ads to maximise brand presence on Shopee Search Results Page

Search Brand Ads

Shop Ads

Complement with Homepage Brand Ads, Live Ads and Product Ads to capture shoppers at critical in-app touchpoints

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Increase shopper engagement and conversions with brand-related keywords

Increase reach with category and product keywords

*Data source: Shopee internal data, Jan-Feb 2024, comparing activating SBA + Shop Ads vs Shop Ads only

1.5X GMV Uplift*

vs. Shop Ads only

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1.2X ROAS Uplift*

vs. Shop Ads only

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Power pairing of Search Brand Ads and Shop Ads to amplify your brand’s presence on Search Results Page

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Comparing Shopee Search Brand Ads and Shop Ads

	Search Brand Ads	Shop Ads
Use Case	To display ongoing promotions and activities (flash sales and shop vouchers) for brand reserved keywords	To boost shop visibility for shop or product related keywords, and drive top of mind awareness
Who Should Use?	Sellers who wish to drive engagement with shoppers who search for the brand specific keywords; drive targeted traffic and sales conversion	Sellers who wants to reach high potential shoppers who search for shop or product related keywords
Available to	Mall Sellers only	All Sellers
Features	Feature exclusive shop promotions on shop banner, display ongoing Flash Sales, Livestream or Shop Vouchers and select hero SKUs to drive sales.	Shopee automatically selects relevant shop vouchers and SKU to display.
Keyword Settings	Auto selected brand reserved keywords*	Auto selected keywords recommended by Shopee, or manually set keywords important to you
Buying Model	Dynamic Cost-per-Mille (CPM)	Cost-per-Click (CPC)

Enhance visibility on Shopee’s Search Result Page: Run both Search Brand Ads & Shop Ads to drive traffic for brand keywords, as well as broader shop and product related keyword.

Notes:

Mall sellers can reach out to you account managers for more details on your brand reserved keywords.

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NEW: Premium Livestream template to boost traffic to Live Room

Dynamic display to complement shop promotions

Unlock autoplay feature to showcase your ongoing livestream and gain conversions.

Reach viewers beyond Shopee Live Room

Drive higher quality traffic to your Shopee Livestream and improve performance.

Amplify purchase urgency among considering buyers

Gain visibility to real-time product demos and enticing in-stream promotions for your shop.

Boost visibility of your ongoing livestream on your brand keyword searches to capture valuable shoppers

Premium rate applies for Livestream template

If there is no ongoing livestream sessions, Brand Ads will revert to standard template, and no premium rate will be incurred.

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Setting up Search Brand Ads

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How does Shopee Search Brand Ads work?

Basic Ad Settings

Select your ad location and set ad duration and budget

Choose Ad Template Type

A. Select Premium Template:

B. Select Standard Template:

Upload Creative

Upload banner images to be used as your ad visuals, and select products to feature (optional)

View Performance

Review campaign performance and key performance metrics

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Please allow up to 4 days for your creative to be approved

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1. Basic Ad Settings

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Basic Ad Settings (1/7)

1. Login to Seller Centre

2. Click Shopee Ads

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Basic Ad Settings (2/7)

3. Go to Shopee Ads, Click on + Create New Ads

4. Choose Increase Branding and click “Create”

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Basic Ad Settings (3/7)

5. Select Search Result Page as display location to set up Search Brand Ads campaign

Display location will be greyed out if you are not yet whitelisted.

Note:

Selecting “Homepage” under Display Location will lead to creation of Homepage Brand Ads (also known as Display Ads)

Note:

Search Brands Ads is available only to Mall sellers

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Basic Ad Settings (4/7)

6. Input ‘Ad Name’ to help you identify and keep track of the performance of your Search Brand Ads

Note:

Ad Name is not editable after campaign has been published

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Basic Ad Settings (5/7)

Note:

You are required to set up your campaign at least 4 days before your intended start date
Book early to provide sufficient lead time for creative approval
Campaign dates cannot overlap with existing campaign booking dates

7. Set your campaign duration Start & End Dates*

Available: Dates available for selection
Occupied: Dates with existing booked campaigns
Unable to book: Dates yet to open booking or has already passed

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Note:

Minimum campaign duration applies. Please check with your account manager for more information.

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Basic Ad Settings (6/7)

Note:

Expected Results is based on the campaign duration selected.

8. After campaign duration are filled in, you can check the Estimated Daily Impressions, Estimated CPM and Estimated Daily Expense under “Expected Results”

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Basic Ad Settings (7/7)

9. Choose Unlimited or Set daily budget under “Budget”

Budget indicates the maximum ad expense you are willing to pay

Recommendation:

Set ‘Unlimited’ budget and duration for sustained ad exposure. You will only be charged when a user views your ad
If you wish to set daily budget, you can refer to “Estimated Daily Expense” as a budget gauge to maximise traffic from the campaign

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Note: Minimum budget applies for each market. Please check with your account manager for more information.

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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2. Choose Ad Template Type

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Choose Ad Template Type (1/2)

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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1. You may view brand reserved keywords and respective search volume (based on L30D) for your shop

2. Additional Al-generated keywords will automatically be added to your brand keyword pool to expand your reach and boost impressions for your ad

Note:

Eligible brand reserved keywords are automatically selected by Shopee system.

As such, your uploaded banner creative will be displayed for ALL brand reserved keywords.

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Choose Ad Template Type (2/2)

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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3. Choose Premium Templates or Standard Templates under “Creative” settings

P Premium Template will autoplay ongoing live room to shoppers, prompting them to click into your livestream
Standard Template will display default promotional banner creative and direct shoppers to either shop, product or campaign page (more details here).

Recommendation:

Leverage larger placement and dynamic display of Premium template to boost performance.
We recommend setting a higher budget (at least 2x more) when using a Premium Template, as premium rates apply

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*Note: Template type can't be changed after the ad goes live.

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3. Upload Creative

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Upload Creative (1/7)

1. Click on “View Creative Guideline” to check for the creative requirements

2. Upload the banner images to be used for the Search Brand Ad for both App & Website

Hover over uploaded image to delete and reupload another image

Recommendation:

Double check that creatives are within the creative guidelines before submitting to avoid disapproval

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Search Brand Ads Creative Guidelines

Basic requirements

Local Design Guidelines

Accepted Format

JPEG, PNG, JPG

Maximum File Size

Mobile App, PC: 200 KB

Banner Dimension

992px* 165px

1200px* 400px

Market	Link to Guidelines
Singapore	Link
Malaysia	Link
Thailand	Link
Taiwan	Link
Indonesia	Link
Vietnam	Link
Philippines	Link
Brazil	Link

PC

Mobile App

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Upload Creative (2/7)

3. Choose the “Landing Page” for the banner creatives, either of the following:

Shop Page
Product Detail Page (specific product)
Campaign Microsite

Note:

You will be directed to the following pages after clicking on each element:

Shop Profile → Shop Page
Product → Product Detail Page
Flash Sale → Product Detail Page
Voucher → Shop Page

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Upload Creative (3/7)

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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3a. If you selected “Product Detail Page” as landing page, you may select the product to direct user to

You may only select 1 Product Detail Page as landing page

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Upload Creative (4/7)

4. Choose Auto Selection or Manual Selection Product Selection

Auto Selection: Allow Shopee system to choose 4 relevant products to display
Manual Selection: You can select up to 4 products to be displayed.
If you select <4 products, the system will automatically select products for the remaining slots

Recommendation:

Opt for Manual Selection if you want to boost exposure for specific products.
Otherwise, opt for Auto Selection and let Shopee dynamically display relevant products to shoppers

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Upload Creative (5/7)

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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5. Preview panel shows how your Search Brand Ads will look like with the uploaded creatives and selected products.

You may select scenarios to view your ads when there’s ongoing Flash Sale and applicable vouchers

6. Submit your campaign booking and await creative approval

Note:

The components on your Brand Ad is dependent on ongoing promotions for your shop and the users’ behaviour

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Upload Creative (6/7)

7. You may check the status of your uploaded creatives in Ads Detail Page

Reviewing: Creative is still undergoing internal review
Scheduled: Creative has been approved
Rejected : Creatives are rejected. Rejection reasons will be provided and you can re-upload amended creatives.

Note:

Please make sure to give enough time for the re-review of the creatives after the re-upload (creatives need to be approved latest 1 day before campaign start date)

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Upload Creative (7/7)

Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

8. Once the creative is approved, your campaign can start running

Note:

You can re-upload the creatives anytime throughout the campaign
Any new creative uploaded will go through the review process again
Please make sure to give enough time for the re-review of the creatives after re-upload

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4. View Performance

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View Performance (1/3)

Recommendation:

Run your ads for at least 2 weeks to ensure you have enough data for analysis.
Ad performance data is only available for the past 6 months. Export and save your data regularly.

1. Click “Search Brand Ads” in the navigation bar and “Search Brand Ads”

2. You can select the time period of the data displayed

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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View Performance (2/3)

3. This page will allow you to view performance metrics like aggregated impressions, clicks, CTR and expense, ROAS of the Search Brand Ads

4. Click “Export Data” to download your report in csv file

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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View Performance (3/3)

5. In the ads list, you will be able to see the campaign name, status, settings, budget and the campaign performance data

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Basic Settings

Choose Ad Template Type

Upload Creative

View Performance

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Optimisation tips to boost campaign performance

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Tips to boost Brand Ads performance for your campaigns

Banner Design	Feature striking visuals of hero SKUs and brand ambassador (if any) to build brand love	Feature new product in bold visuals to strengthen awareness on launch	Prehype: Tease D-Day promos with key visuals D-Day: Keep visual style consistent for better ad recall Highlight campaign promotions to boost clicks to Shop Page
Call-to-Action	Include strong messages in your banner like ‘Follow Shop’, ongoing promo(s), shop voucher(s), etc.	Include clear messages to new product launch promo(s), new product bundle(s), exclusive discounts etc.	Prehype: Include countdown messaging to generate anticipation and ‘Add-to-Cart’ actions leading up to D-Day D-Day: Drive urgency with time-sensitive messaging like ‘Last Chance’ / ‘Ending Soon’ to encourage immediate purchases
Banner Landing Page	Shop Page to drive potential shoppers to browse your shop	Product Detail Page to drive product discovery, OR, Campaign Microsite* to educate shoppers on launch	Recommend Shop Page to drive potential shoppers to browse your shop for maximum conversion, OR, Recommend Campaign Microsite* to drive awareness

Always on (BAU)

New Product Launch

Sale Campaigns

*Only applicable if a campaign microsite is available

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Frequently Asked Questions

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Frequently Asked Questions

1. Why am I unable to see Search Brand Ads? Search Brands Ads is currently in beta testing and available only to selected Mall sellers. You can reach out to your key account manager to find out more.
2. If I am already using Shop Ads, should I use Search Brand Ads? We recommend running both search ad types together to capture high potential shoppers who search for brand specific keywords, or relevant shop/product keywords. Shop Ads can boost your shop’s visibility on both Shopee and Shopee Mall search result page, with objective to drive click conversion. On the other hand, Search Brand Ads can capturing brand conscious shoppers who have intent to purchase from your brand with attractive promotional banner and ongoing flash sales.
3. When will Search Brand Ads or Shop Ads show on Shopee Search Result Page? Search Brand Ads will be shown when shopper search exactly for your brand reserved keywords on Shopee’s Search Result Page. Shop Ads will be shown for relevant keywords that you have bidded on, for broad or exact match searches (depending on your bid match type setting). Shop Ads can appear on search result page of both Shopee Homepage and Shopee Mall Page.
4. Can I select specific brand keywords to run Search Brand Ads? No, all brand reserved keywords are automatically included in each Search Brand Ads campaign. You may view the list of brand reserved keywords on campaign creation page, in order of L30D search volume.

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Frequently Asked Questions

5. Can I have overlapping campaigns within the same time period? No, you can only run one Search Brand Ad campaign at a time.
6. What if I want to change creatives during my campaign? You can change the creatives anytime during the campaign. However, uploading a new campaign will trigger a re-review of the creatives. And until the new creatives are approved, the old creatives will still be displayed. Once the new creative is approved, it will immediately replace the old one.
7. Do I need to upload creatives if I intend to use Premium template? Yes, you will still need to upload banner creatives as the system will revert to the standard template when there are no ongoing Shopee Livestream session.
7. How will I be charged for my Search Brand Ads? Search Brand Ads is changed based on CPM (cost-per-mille). The cost will be automatically deducted from your Ads Credit wallet. To protect sellers, there is a deduction cap in place to detect malicious impressions, such as repeated searches from the same shopper within a day.

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Thank You

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