What's the risk?
Ross McCulloch
Founder, Third Sector Lab & Be Good Be Social
T: @ThirdSectorLab
E: ross@thirdsectorlab.co.uk
#DACLD13
60%
of DACLD survey respondents cited 'inadequate policy in place' as a barrier to using digital and social media channels effectively.
Social media policy & guidelines��1. What Does A Social Media Policy Mean To You? ��2. Social Media Roles: Who Does What? ��3. What Should You Say Online? ��4. Monitoring Policy��5. Responding to negative comments��6. Copyright and Attribution��7. Personal vs. Professional
“Think of CNN, your mother and your boss:
Don't say anything online that you wouldn't be comfortable seeing quoted on CNN, being asked about by your mother or having to justify to your boss.”
Be interesting & useful.
Dip your toast in grapefruit juice.
400
times a National Geographic photographer shoots before getting the final image.
5,127
times James Dyson created failed prototypes of his vacuum cleaner before succeeding.
104
times an average couple has sex before conceiving.
Kent C-Card App
�Solihull Police
University of Birmingham
�No. 10 Downing Street
O2 Outage Outrage
Monmouthshire Council
Greenpeace UK
Sweden
#PAS12
Does the CLD sector need to take more risks with social media?
Take 5 minutes to discuss this at your table.
#DACLD13
Ross McCulloch
T: @ThirdSectorLab
E: ross@thirdsectorlab.co.uk