BAARR Digital Marketing
Imagining New Heights For Clients
Table of Contents
Who We Are
Services
Vision
Mission
Values
Positioning Statement
Personality
Target Personas
Customer Insights
Value Proposition
Reasons to Believe
Our Logo
Our Color Scheme
Photo Style
Font and Text
Meet the Team
WHO WE ARE
BAARR Digital Marketing is a talented team of marketing specialists who bring experience, vision, and value to our customers. We pride ourselves on our ability to take ideas and turn them into solutions that work. We are committed to elevating our clients' businesses.
Our Services
VISION
We will provide imaginative digital marketing solutions to our clients’ problems.
MISSION
Educating and inspiring clients by providing expert marketing specialists who tell our clients’ stories and find solutions to reach their business goals.
VALUES
POSITIONING STATEMENT
Whatever you bring our way, our diverse and imaginative team of expert strategists can elevate your experience and exceed your expectations.
PERSONALITY
We have fun being bold, passionate, adventurous, imaginative and professional.
TARGET PERSONAS
Name: John Johnson
Job Title: Global Chief Marketing, AMF
Age: 35 to 44 years
Highest Level of Education: Master’s degree
Industry: Retail
Organization Size: 20 Employees
Preferred Method of Communication: Email
Job Responsibilities: Manage people
Reports to: CEO
They Gain Information By: ROI through social media marketing, paid media campaigns, and website traffic
Tools They Need to Do Their Job: Project Management, CRM Software, and Content Management System
Their Job Is Measured By: Revenue Generated
Goals or Objectives: Increase Revenue through marketing efforts
Biggest Challenges: Navigating Client Relationships & Communications, Collaboration & Creativity, Professional Development, and Problem Solving & Decision Making
Name: Jenny Bryant
Job Title: Owner of Printing Company
Age: 45 to 54 years
Highest Level of Education: Bachelor’s degree
Industry: Printing Company
Organization Size: Self-employed
Preferred Method of Communication: Email, Phone, Text messaging, and Face-to-face
Job Responsibilities: Creating obituaries & Marketing material
Reports to: Themselves
They Gain Information By: Taking online courses or watching training video’s
Tools They Need to Do Their Job: Accounting & Bookkeeping Systems, Email, Project Management, and Word Processing Programs
Their Job Is Measured By: Number of Customers
Goals or Objectives: Gain new customers and provide a streamline way of collecting customer info and improving customer personas
Biggest Challenges: Navigating Client Relationships & Communications, Project Management & Disorganization, and Problem Solving & Decision Making.
Name: Helen Helper
Job Title: Executive Director/CEO
Age: 35 to 44 years
Highest Level of Education: Master’s degree
Industry: Finance
Organization Size: 11-50 Employees
Preferred Method of Communication: Email
Job Responsibilities: Manage and raise funds for human-services nonprofit
Reports to: Board of Directors
They Gain Information By: Reading widely – general news, journal articles, and social media
Tools They Need to Do Their Job: Email, Employee Scheduling Software, Invoicing Software, Reporting Software, Word Processing Programs, Cloud-based Storage & File Sharing Applications
Their Job Is Measured By: People Served and grants won
Goals or Objectives: To serve people efficiency and to make more people aware of the agency’s services.
Biggest Challenges: Navigating Client Relationships & Communications, Resources, Employee Morale, Professional Development, and Problem Solving & Decision Making
TARGET PERSONAS
Name: Connor Edmunds
Job Title: General Manager
Age: 25 to 34 years
Highest Level of Education: Master’s degree
Industry: Retail
Organization Size: 11-50 Employees
Preferred Method of Communication: Email, Phone, Social Media, Face-to-face, and Text Messaging
Job Responsibilities: Customer Relationship Management, Professional Development, Leads, Revenue, and Team Productivity
Reports to: CEO
They Gain Information By: Review of service reviews and social media
Tools They Need to Do Their Job: Employee Scheduling, Word Processing Programs, Invoicing Software, and Reporting Software
Their Job Is Measured By: Team Productivity, Revenue Generated, and Customer Relationship Management
Goals or Objectives: Leads, Revenue, Team Productivity, and Customer Relationship Management
Biggest Challenges: Resources, Navigating Client Relationships & Communications, Communication, and Professional Development
Name: Thomas Smith
Job Title: Chief Executive Officer
Age: 45 to 54 years
Highest Level of Education: Master’s degree
Industry: Manufacturing
Organization Size: 201-500 Employees
Preferred Method of Communication: Email, Phone, and Face-to-face
Job Responsibilities: Operations and resources of the organization
Reports to: Board of Directors
They Gain Information By: Company recommended training and Online
Tools They Need to Do Their Job: Business Intelligence Dashboards, Reporting Software, Email, Project Management, and Cloud-based storage & file sharing applications
Their Job Is Measured By: Revenue and company productivity
Goals or Objectives: Define clear strategy, Become more robust in streamlining processes
Biggest Challenges: Navigating Client Relationships & Communications and Resources
CUSTOMER INSIGHTS
Male
35-44 years old
Midwest US
Retail
Female
45-54 years old
Western US
Printing
Female
35-44 years old
Southeastern US
Non-profit
Male
25-34 years old
Midwest US
Retail
Male
45-54 years old
Northeast US
Manufacturing
Hobbies: snowboarding, fine dining, and hunting.
Hobbies: fishing, gaming, cooking, and woodworking.
Hobbies: cooking, reading, and soccer mom.
Hobbies: hiking, beach, and shopping.
Hobbies: Loves volunteering, sports, and live music.
VALUE PROPOSITION
For companies that need to reach new revenue sources and new
customer/client bases, BAARR Digital Marketing uses the imagination
and expertise of its diverse staff to face their challenges
and solve their problems so they can reach new heights.
REASONS TO BELIEVE
Our diverse team has a combined more than 78 years of experience in marketing. We feature a wealth of complementary skills that cover the marketing waterfront. We listen deeply to our clients’ needs, wants, hopes, and fears and are driven to solve our clients’ problems and help them reach new heights.
OUR LOGO
INSPIRATION & BACKSTORY
BAARR Digital Marketing Agency was created on the foundation of teamwork.
The logo combines the initials of our last names with a bar chart depicting growth. Imagining new heights for clients.
OUR COLOR SCHEME
Our colors reflect who we are. We are trustworthy, optimistic, balanced and an imaginative agency filled with talented people whose skills complement one another.
Golden Grass
Hex: #DD8F24
RGB: 221, 143, 36
CMYK: 0, 3, 84,13
Catalina Blue
Hex: #071675
RGB: 7, 22, 117
CMYK: 94, 81, 0, 54
Gray Suit
Hex: #CAC7D2
RGB: 202, 199, 210
CMYK: 4, 5, 0, 18
Scampi
Hex: #6C74AC
RGB: 108, 116, 172
CMYK: 37, 33, 0, 33
Trustworthy
Optimistic
Balanced
Imaginative
PHOTO STYLE
FONT AND TEXT
Headings: Futura Std Extra Bold (32 pt)
Subheadings: Futura Std Book (28 pt)
Body: Futura Std Light (24 pt)
Project Manager
Lashawnda Becoats
MEET THE TEAM
Analytics Manager
Tavaris Anderson
Content Manager
Lex Alexander
UI/UX Design
Charmeer Raindrop
Search Engine Marketer
Latoya Rhodes
BAARR Digital Marketing