The 2 Most Important Factors when Selling Your Home are:

Reaching Home-shoppers

Accurate Pricing

Realtypath Reach

We reach every home-shopper searching for a home like yours

Traditional Marketing

Most only

1

2

3

The “Flaw”

Traditional marketing is much like crossing your fingers

List your property for sale on the MLS

Take a few photos on their cell phone

Install a “For Sale” sign

3

REALTYPATH REACH MARKETING

The right way to sell your home is with the greatest amount of REACH

Custom Property Website

Massive Internet Reach

Video Emails

YouTube Videos

Internet Classified Ads

Yard

Signs

Beautiful Flyers

24/7 Info

Hotline

Social Media

Mobile

App

Open Houses

MLS

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CUSTOM PROPERTY WEBSITE

Mobile-First

Most home-shoppers search on their phones

Slideshow with Large Property Photos

All Property Details

School Information

Map for Directions

Printable Flyer

5

SOCIAL MEDIA REACH

We post your property on Social Media.

Allows viewers to:

Share with others, multiplying our reach

“Like” the post, causing it to appear on their own feed

Tag their friends, drawing additional attention

Request a showing appointment

6

INTERNET REACH

Your listing will be displayed on hundreds of real estate websites

Every online home-shopper will see your property

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ONLINE CLASSIFIED AD REACH

We post your listing on:

Attracts highly-active local home-shoppers

8

NEIGHBORHOOD REACH

Driveby home-shoppers obtain

an instant text with:

Photos of the inside

List Price

Detailed property information

I instantly receive a text to personally reach out

FOR SALE

www.realtypath.com

Yard Sign with 24/7 Info Hotline Number

9

EMAIL REACH

I email home-shoppers plus my friends and family

Email-friendly videos

“New listing” alerts

Open House alerts

Price reduction alerts

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OPEN HOUSE REACH

52% of home-shoppers visit open houses

Neighbors may introduce friends to your home

May create competition among buyers

More relaxing for home-shoppers to see inside

Important feedback on price and buyer appeal

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ACCURATE PRICING

Your home will sell if priced accurately

However, no matter how deep our reach is, it won’t sell if it is too far overpriced

Key Pricing Factors

Property Conditions

Market Conditions

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PROPERTY CONDITIONS

Square Footage, Bedrooms and Baths, Lot Size, Condition, Cleanliness, Curb Appeal, Updates

PROPERTY CONDITIONS FACTS

Buyers will pay more in some locations than in others

Larger homes generally sell for more

Newer homes generally sell for more

Clean, uncluttered, repaired homes sell faster and for more

Modern, updated homes sell faster and for more

13

MARKET CONDITIONS

Home Loan Interest Rates,

Economy & Job Market,

Competing homes for sale

MARKET CONDITIONS FACTS

Interest rates affect the amount buyers can afford. . . and pay

Strong economy = Many buyers Weak economy = Few buyers

Many listings reduce prices

Few listings increase prices

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AN ACCURATE PRICING STRATEGY

STEP 01

STEP 02

STEP 03

STEP 06

STEP 04

STEP 05

Collect details about your property

Explore similar nearby listings to see what our competition is asking

Research pending and sold Properties to discover what buyers will pay

Consult with you to set an accurate pricing strategy

Consider and adjust for differences between your property and comparables

Provide you with good pricing data

How a CMA is Created

The best way to determine a pricing strategy is a:

Comparative Market Analysis (CMA)

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OFFER TO CLOSING

We protect your interests

Negotiating

More Negotiating

Transaction Administration

  • I thoroughly explain the terms of the offer
  • I use our third-party position to represent you
  • I provide you with information and advice
  • You will always make the final decisions
  • I often negotiate multiple-offers
  • I often negotiate backup offers
  • I often negotiate after buyer due diligence
  • I often negotiate after appraisals
  • I often negotiate if there are delays
  • I coordinate all appointments
  • I track the lending process
  • I open escrow and verify all documents
  • I review the Settlement documents
  • I make sure your closing is smooth

It doesn’t end with an offer

Let’s Get

SOLD

www.realtypath.com